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Digital and content marketing for the logistics and supply chain industries
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frologoknockoutbolderJuly
Digital and content marketing for the logistics and supply chain industries
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  • Home
    • Team
    • Careers
  • Our Services
    • Strategy
    • Content
    • Social Media
    • Video
    • Email
    • Websites
    • Paid Advertising
    • Sales Enablement
  • Results
  • Resources
  • Blog
  • Contact
Stop hibernating: You’re missing out on company blog benefits

Stop hibernating: You’re missing out on company blog benefits

…source of information, a tool to communicate with prospects, and to build brand. Despite new technologies, text will — as HubSpot...

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Listening alert: New supply chain podcast from DC Velocity

Listening alert: New supply chain podcast from DC Velocity

…ing lineup of listen-worthy talks. Logistics Matters With DC Velocity is a brand-new supply chain podcast designed to help logistics and...

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When short on time, updating old blog posts for SEO makes a lot of sense

When short on time, updating old blog posts for SEO makes a lot of sense

…tes. The result is a lower freshness score and lower rankings. But writing brand-new posts is time-consuming and may not be at the top of...

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The case for outsourcing content marketing at a time of supply chain disruption

The case for outsourcing content marketing at a time of supply chain disruption

…eling frustrated. Instead of letting keyword-optimized content carve out a brand niche and build website SEO, the effort goes nowhere...

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Key step to moving beyond survival mode: Revising B2B buyer personas

Key step to moving beyond survival mode: Revising B2B buyer personas

…bumpy patches for the unforeseeable future while others are adjusting to a brand-new business landscape. A retailer that pre-Covid-19 was...

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Social Media Mistakes Supply Chain Brands Still Make

Social Media Mistakes Supply Chain Brands Still Make

…When it’s done right, there’s no greater tool for your company to increase brand awareness and generate leads than an engaged...

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4 Ways to Manage a Social Media Crisis

4 Ways to Manage a Social Media Crisis

…rence between grumblings and a significant change in sentiment toward your brand. Though no company is perfect, a personalized response to...

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Why Your Company Needs a Social Media Policy

Why Your Company Needs a Social Media Policy

…d. Employees’ activity on social platforms promotes your business, driving brand awareness and increasing customer loyalty. Social...

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How Small Businesses Can Implement Sustainable Supply Chain Practices

How Small Businesses Can Implement Sustainable Supply Chain Practices

…sustainability practices. Integrating green initiatives into marketing and branding strategies offers an intangible advantage beyond...

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How to Use Paid Advertising in the Buyer’s Journey

How to Use Paid Advertising in the Buyer’s Journey

…ut your brand, products, or services Create an ad campaign that focuses on brand awareness and keeping your company at the top of the mind...

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How to Use Video on LinkedIn for the Supply Chain

How to Use Video on LinkedIn for the Supply Chain

…t isn’t performing. Using video on LinkedIn throughout the buyer’s journey Awareness The first stage of the buyer’s...

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Why LinkedIn is Thriving in an Age of Social Media Anxiety (and How to Get the Most Out of It)

Why LinkedIn is Thriving in an Age of Social Media Anxiety (and How to Get the Most Out of It)

…ime required to get on our radar by being more active about their personal branding? Consider your daily time allotted to social media. How...

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