LinkedIn is a must for companies and for professionals. Profiles, company pages, and LinkedIn groups each serve a purpose, and each are tools which can be used and leveraged by both companies and individuals. With more than 3 million company pages, more than 332 million users (and with an average of 2 users joining every
Social media is driving a business revolution. Companies within the logistics and supply chain industries are beginning to take part in the revolution. Companies within the logistics and supply chain industry are adopting social media as a business strategy – and reaping positive results. In December 2014 Fronetics Strategic Advisors conducted a survey to learn
“Gartner likes to publish the Top 25 Supply Chains every year. Unfortunately, there’s one supply chain the esteemed analyst firm continues to overlook. And it just so happens to be the greatest supply chain success story of all time. I’m talking about The Santa Claus Supply Chain.” Richard Howell’s 2011 article proposing that Santa’s Supply Chain is superior
Cerasis is a top North American third party logistics company offering logistics solutions with a strong focus on LTL freight management. In 2012 the company decided to move from a traditional approach to marketing (ads in print publications and a heavy reliance on referrals) to a digital strategy – inbound marketing. Within 25 months: Visits to the Cerasis
Founded in 1997, Cerasis is a top North American third party logistics company offering logistics solutions with a strong focus on LTL freight management. For 15 years the company utilized traditional marketing strategies – placing ads in glossy industry publications (print) and relying heavily on referrals. This strategy was effective. The company acquired new customers, retained current customer,
This guest post is written by Keychain Logistics. Keychain Logistics is a leading transportation provider enabling businesses to directly engage carriers, track shipments, and monitor its logistics needs online. It’s 2012. Platforms like Uber, Airbnb, and Homejoy are growing rapidly. New customers are signing up via search, paid referrals, and social media. Marketing teams at
Keychain Logistics has made two bold promises. The company has promised truckers that they will never drive empty again and has promised shippers that Keychain will improve their bottom line. Can the company deliver on these promises? Who is Keychain Logistics? Keychain is a leading transportation provider enabling businesses to directly engage carriers, track shipments, and
Many companies within the logistics and supply chain industries are stuck on the social media starting line. The reason – “they can’t get past the word ‘social’ and the perception it creates.” The reality is that social media is a tool that can be utilized to create value and grow your business. This is the fifth
Many companies within the logistics and supply chain industries are stuck on the social media starting line. The reason – “they can’t get past the word ‘social’ and the perception it creates.” The reality is that social media is a tool that can be utilized to create value and grow your business. This is the fourth
Many companies within the logistics and supply chain industries are stuck on the social media starting line. The reason – “they can’t get past the word ‘social’ and the perception it creates.” The reality is that social media is a tool that can be utilized to create value and grow your business. This is the
Many companies within the logistics and supply chain industries are stuck on the social media starting line. The reason – “they can’t get past the word ‘social’ and the perception it creates.” The reality is that social media is a tool that can be utilized to create value and grow your business. Over the next
This is the third in a series of blog posts written by Adam Robinson, Director of Marketing at Cerasis. Founded in 1997, Cerasis is a top freight logistics company and truckload freight broker. Now that you know about how to create a strategy, you have to execute it. This means content creation, content curation, and using the best
