Companies in the supply chain and logistics industries should take note of these 4 trends that are gaining traction as we move into 2018. Joe Pulizzi of the Content Marketing Institute recently revealed his predictions for the biggest trends in content marketing for 2018. As the founder of CMI, Pulizzi dedicates his time discussing how
Manufacturing companies are hoping to continue their revenue growth in 2018 by focusing on 3 key areas. KLR has released the results of its annual manufacturing industry outlook report, and the optimism following last year’s elections will continue straight through 2017. With promises of tax reform, decreased federal regulations and looser trade agreements, manufacturers have
These TED Talks, which cover issues from technology to business strategy, will be of interest to companies in the supply chain. Back in December, we wrote about 5 TED Talks that might be of interest to the supply chain. Since that time, the popularity of the site has continued to grow, and it continues
Want to advance? Stop whining. Whining won’t get you to the top. Whining. Just writing the word makes me cringe. Whining is a truly unattractive characteristic. It is unattractive in children and it is even more unattractive when adults partake. One of the reasons why whining is just so unattractive is that it is ineffective
Twitter is one of the more powerful platforms to influence consumers and grow a business. Is your business on Twitter? If not, here are three reasons why your business should be on Twitter: 1. Be Found When business consumers are searching for products and services, they typically start online. According to a recent study by Pardot, 72 percent
demand generation infographic
Despite the considerable amount of attention paid to demand generation, many companies (including some companies actively employing a demand generation strategy) do not have a clear understanding of what demand generation actually is. When asked to define demand generation, a common response is: the generation of demand. Another common response: a marketing strategy. An honest
This article was originally published on DC Velocity. A recent study conducted by the Corporate Executive Board’s (CEB) Marketing Leadership Council found that the average customer progresses nearly 60 percent of the way through the purchase decision-making process before engaging with a sales rep. Where are customers looking for and finding information? Customers are turning
This article also appeared on DC Velocity. Research conducted by Adrian Gonzalez, founder and president of Adelante SCM, found that 30 percent of respondents (supply chain professionals) reported that their companies block access to social media sites. One of the reasons for the lack of participation in social media by these companies is likely due
This post was originally published on EBN. Summer is over, fall has arrived, and winter is right around the corner. As the days grow shorter and colder, don’t let inertia take over. Instead, put your packaging on a diet. Here are three reasons why a packaging slim down will improve the health of your company’s supply
how to hire a leader Businesses don’t fail, leaders do – a lot. Studies have shown that the rate of failure of executives coming into new companies ranges from 30 to 40 percent after 18 months. The costs and implications of a poor leadership hire are enormous. Given the odds, how can you hire a
Kathryn Minshew, founder and CEO of The Muse and The Daily Muse, began a piece for the Harvard Business Blog Network with this sage advice: “Network Your Face Off.” The truth and value of this statement cannot be underestimated. Here are 5 reasons why networking is essential and why connections matter. 1. The larger the network the larger
