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Digital and content marketing for the logistics and supply chain industries
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Digital and content marketing for the logistics and supply chain industries
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Why you need to benchmark your marketing performance against your competitors

Why you need to benchmark your marketing performance against your competitors

January 12, 2017 0 comments

Competitive benchmarking should be part of your data-driven marketing strategy. In August 2016, Elaine Thompson claimed the mantle of world’s fastest woman, and Michael Phelps became the most decorated Olympian of all time. Thompson and Phelps achieved these incredible feats by continuously pushing themselves to do better. To do this, they not only tracked and

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Top 5 Sales and Lead Generation Posts of 2016

Top 5 Sales and Lead Generation Posts of 2016

December 22, 2016 0 comments

At Fronetics, we work with companies in the logistics and supply chain industries to create and execute digital and content marketing strategies.  Understanding the sales processes of our clients, working closely with sales, and developing effective lead generation strategies is at the heart of what we do. Here are our 5 most read sales and lead

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Top 10 Content Marketing Posts of 2016

December 14, 2016 0 comments

In 2016 88% of B2B marketers reported using content marketing to market their business, up by almost to 3% over 2015.  B2B markets are increasingly using content marketing because they recognize that it an effective tool to increase brand awareness, and to attract, engage, and convert new customers.  With 51% of B2B buyers relying on

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How to Overcome Your Biggest Content Marketing Challenge

May 17, 2016 0 comments

Producing engaging content is the number one challenge for content marketers. Is content marketing working well for your business? If not, you are not alone. Though it is one of the most effective ways to grow your business, content marketing has been challenging B2B and B2C organizations since its inception. You may think it should

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An Open Letter to the Supply Chain

May 16, 2016 0 comments

Dear companies in the logistics and supply chain industries, You have leveraged technology and innovation so that two-day shipping is becoming more of the norm rather than the exception.  You have developed processes and standards for IT Asset Disposal  (ITAD), which mitigate asset recovery management and increase data security. You have leveraged 3-D printing —

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The B2B buying process has changed. You need to adapt.

March 9, 2016 0 comments

The other day a client called to express his frustration with content marketing.  Not only was he disappointed with the number of leads that his company had obtained to date, he was also disappointed with the number of sales.  He was ready to call it quits and pull the plug on all content marketing efforts.

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Manufacturers: How to Increase Your Growth Rate

February 17, 2016 0 comments

The US manufacturing index is at its lowest level since 2009. This is sobering news for the industry and for the economy.  Within the industry, it is clear that the road ahead is not flat, straight, or even smooth.  For companies to not just survive, but to also succeed, action needs to be taken. In

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Top 10 content marketing articles of 2015

January 7, 2016 0 comments

Last year was big for content marketing within the logistics and supply chain industries. Fronetics Strategic Advisors counts down the top 10 content marketing articles from 2015.

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Good marketing gets personal

December 16, 2015 0 comments

The personal touch is becoming more and more important. People in banks, on college campuses, consumers – they don’t want to be a number or part of a massive, general group. They want to be individuals, who are treated with care. More than ever consumers want a personalized approach from companies. The individual consumer Marketing

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Data, meet content marketing

December 8, 2015 0 comments

Why airing metrics out in the open could be the next big content marketing trend. We’ve talked a lot about data in the last few years. Companies have been grappling with the sheer number of numbers available to analyze, and they’ve struggled to decipher which offer actionable business intelligence. Still, they plan to pour more

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Content Marketing Should Change How You Sell, Here’s How

November 26, 2015 0 comments

Content marketing, the modern approach to sales, has changed many things about the sales process. Potential customers are more informed and can enter the sales process at various steps through what was traditionally known as the “sales funnel” but is now being referred to as a more circular experience, or as coined by McKinsey, the “customer

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Three Content Marketing Must-Reads for Supply Chain Professionals

November 17, 2015 0 comments

Content marketing is the way of the future. All industries are investing in it with increased staffing and funding. According to the Content Marketing Institute, “55% of B2B organizations and 59% of B2C organizations plan to increase their content marketing budget in the next 12 months.” A poll by Smart Insights of more than 600

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