In a recent article published in Harvard Business Review Greg Satell put forth that “content is crap.” As a writer and as the person who runs the content division of consulting firm Fronetics Strategic Advisors, Satell’s article caught my eye. Here’s the thing – I read Satell’s article and have to say that he is
With 3 out of 4 marketers across the globe prioritizing content marketing, producing unique content to attract and convert website visitors can be tough. From social media to blog posts to ebooks and webinars, buyers are accessing your content through a myriad of channels. The amount and frequency of content to create can be dizzying.
Content marketing has become a key marketing strategy for many businesses. Statistics show that content marketing generates three times more leads than traditional marketing methods – and those leads cost an average of 62% less. At Fronetics, we’ve built our content marketing services around one goal – helping our clients grow. We’re harnessing the power
Earlier this year, when Fronetics Strategic Advisors set out to explore the role of content within the logistics and supply chain industries, a full 86% of the companies we surveyed reported using content as a marketing tool – their primary goals being to build brand awareness and generate leads. Remarkably, more than three quarters of
Manufacturing is experiencing a graying of its industry. With millions of workers at or near retirement age, many top posts are occupied by workers who have seen radical changes in the workplace over the course of their careers. And while executives have largely embraced advances in technology to transform the operations side of manufacturing, research
Do reverse logistics companies need to focus on content marketing? Yes. Should they use LinkedIn? Yes. Twitter? Yes. YouTube? Yes. Yes. Yes. Should they blog? Yes! Several reverse logistics companies are already using content marketing in an effort to connect with peers and potential B2B consumers. IT Asset Disposal (ITAD) company, TradePort, has an informative
93 percent of all online experiences begin with a search engine and 75 percent of searchers don’t move past the first page of search results. With home buyers increasingly more likely to start their purchasing research online, content marketing is a strategic way for real estate marketers to get their properties in front of more
Marketing that drives success and elevates brand position. Fronetics Strategic Advisors is a management consulting firm. Since the company was founded we have worked with companies to identify and execute strategies for growth and value creation. We have advised and worked with companies on their most critical issues and opportunities: strategy, organization, talent acquisition, performance management, and M&A support.
95% of B2B enterprise marketers and 86% of B2C marketers use content marketing. The down and dirty is that content marketing works. Content marketing attracts leads and converts leads to customers – and it does so at a lower cost than traditional marketing (and in a much less invasive manner). Here are some cold hard
It’s impossible not to recognize that the business world is changing. Whether it’s the fall of the travel agent as people migrate towards online booking, or the irrelevance of the compact disc as Spotify and iTunes changed the music industry, or how advertising is done. Outbound marketing, such as print ads, TV ads, banner ads,
This is a guest post written by Thijs Messelaar. Thijs has more than 15 years’ experience writing, developing content, and informing marketing strategy for various clients, including high tech, higher education, and highly-rated restaurants. The best content marketing feels like a great story. In fact, in many ways content marketing gets the most results because it
A survey conducted by Fronetics Strategic Advisors on the use of content within the logistics and supply chain industries found that content is being used by companies as an effective marketing tool. 86% of survey respondents reported that their company uses content as a marketing tool. 79% reported that content is an effective marketing tool
