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Digital and content marketing for the logistics and supply chain industries
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frologoknockoutbolderJuly
Digital and content marketing for the logistics and supply chain industries
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  • Home
    • Team
    • Careers
  • Our Services
    • Strategy
    • Content
    • Social Media
    • Video
    • Email
    • Websites
    • Paid Advertising
    • Sales Enablement
  • Results
  • Resources
  • Blog
  • Contact

Fronetics uses content marketing to drive results and help businesses grow

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Content marketing has become a key marketing strategy for many businesses. Statistics show that content marketing generates three times more leads than traditional marketing methods – and those leads cost an average of 62% less. At Fronetics, we’ve built our content marketing services around one goal – helping our clients grow. We’re harnessing the power

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Content marketing for the logistics and supply chain industries [Download]

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Earlier this year, when Fronetics Strategic Advisors set out to explore the role of content within the logistics and supply chain industries, a full 86% of the companies we surveyed reported using content as a marketing tool – their primary goals being to build brand awareness and generate leads. Remarkably, more than three quarters of

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Top 5 Blogging FAQs – and My Take on the Answers

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Editor’s note: This is a guest post written by David Weaver. David has spent the past several years developing a best practice online marketing strategy for the inventory and supply chain division at INFORM GmbH. Blogging has been around for years, yet some of the most basic questions regarding this communication method are still being asked.

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How often should you post on social media?

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By creating and distributing valuable and relevant content in a strategic and consistent manner you create demand for your products and services and drive profitable customer action.  That being said, while content is king, content doesn’t go far (actually it goes nowhere) without distribution. For content to be successful for your business you need to do

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How to calculate content marketing ROI

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It’s impossible not to recognize that the business world is changing. Whether it’s the fall of the travel agent as people migrate towards online booking, or the irrelevance of the compact disc as Spotify and iTunes changed the music industry, or how advertising is done. Outbound marketing, such as print ads, TV ads, banner ads,

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Get Results from Content Marketing by Telling Great Stories

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This is a guest post written by Thijs Messelaar. Thijs has more than 15 years’ experience writing, developing content, and informing marketing strategy for various clients, including high tech, higher education, and highly-rated restaurants. The best content marketing feels like a great story. In fact, in many ways content marketing gets the most results because it

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How often should I blog?

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Answering the invariable question: “How often should I blog?” “How often should I blog?” is a question we often get asked.  The simple answer is: as often as possible so long as each post is valuable and as long as the quality doesn’t slip.  Most people don’t like this response and push for something more

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What you need to know about content curation

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Content curation is an essential component of a marketing strategy. When it comes to creating and executing a successful marketing strategy, content curation is often forgotten.  There are two reasons for this: 1) lack of knowledge about what content curation is; and 2) lack of knowledge about the role of content curation within a marketing

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Why you need an editorial calendar for your blog [Free template]

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  An editorial calendar is an invaluable tool; it will drive success. When it comes to blogging, you may know what outcomes your company is looking to achieve, but do you have a specific plan to get there? We know post and pray isn’t an effective strategy. Enter the editorial calendar. The use of an

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A Step by Step Guide to Building a Solid Business Blogging Strategy

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7 steps to a blogging strategy for your business. Blogging has proved to be a successful marketing strategy for many companies. In fact, a full 82 percent of companies who blog daily day have acquired a customer from their blog.  Freight logistics company Cerasis acquired 98 new customers by leveraging their blog and digital strategy. What does it

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All content is not created equal. Why you need good content.

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93% of B2B marketers use content marketing.  However, less than half (42%) of B2B marketers say that they are effective at content marketing.  One of the reasons these marketers are ineffective: bad content. All content is not created equal.  There is good content.  There is bad content.  Good content drives profitable customer action.  Bad content

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Don’t fall prey to “content stuff”

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Content marketing is among the hottest topics in marketing and media.  However, most companies should stop their content marketing efforts – immediately.  The reason these companies should stop is because, despite the hipness of content marketing, they will not realize a positive ROI and will not grow their business through content marketing.  In short, many

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