Editor’s note: This is a guest post written by David Weaver. David has spent the past several years developing a best practice online marketing strategy for the inventory and supply chain division at INFORM GmbH. Blogging has been around for years, yet some of the most basic questions regarding this communication method are still being asked.
By creating and distributing valuable and relevant content in a strategic and consistent manner you create demand for your products and services and drive profitable customer action. That being said, while content is king, content doesn’t go far (actually it goes nowhere) without distribution. For content to be successful for your business you need to do
It’s impossible not to recognize that the business world is changing. Whether it’s the fall of the travel agent as people migrate towards online booking, or the irrelevance of the compact disc as Spotify and iTunes changed the music industry, or how advertising is done. Outbound marketing, such as print ads, TV ads, banner ads,
This is a guest post written by Thijs Messelaar. Thijs has more than 15 years’ experience writing, developing content, and informing marketing strategy for various clients, including high tech, higher education, and highly-rated restaurants. The best content marketing feels like a great story. In fact, in many ways content marketing gets the most results because it
Answering the invariable question: “How often should I blog?” “How often should I blog?” is a question we often get asked. The simple answer is: as often as possible so long as each post is valuable and as long as the quality doesn’t slip. Most people don’t like this response and push for something more
Content curation is an essential component of a marketing strategy. When it comes to creating and executing a successful marketing strategy, content curation is often forgotten. There are two reasons for this: 1) lack of knowledge about what content curation is; and 2) lack of knowledge about the role of content curation within a marketing
An editorial calendar is an invaluable tool; it will drive success. When it comes to blogging, you may know what outcomes your company is looking to achieve, but do you have a specific plan to get there? We know post and pray isn’t an effective strategy. Enter the editorial calendar. The use of an
7 steps to a blogging strategy for your business. Blogging has proved to be a successful marketing strategy for many companies. In fact, a full 82 percent of companies who blog daily day have acquired a customer from their blog. Freight logistics company Cerasis acquired 98 new customers by leveraging their blog and digital strategy. What does it
93% of B2B marketers use content marketing. However, less than half (42%) of B2B marketers say that they are effective at content marketing. One of the reasons these marketers are ineffective: bad content. All content is not created equal. There is good content. There is bad content. Good content drives profitable customer action. Bad content
Content marketing is among the hottest topics in marketing and media. However, most companies should stop their content marketing efforts – immediately. The reason these companies should stop is because, despite the hipness of content marketing, they will not realize a positive ROI and will not grow their business through content marketing. In short, many
“Practice makes perfect.” This is what we have been told by our parents, our teachers, Malcolm Gladwell, and researchers. And, as pointed out by Fast Company, “There’s even a Macklemore song about it, so that makes it real.” Here’s the problem – it’s not real. A 2014 study found that practice doesn’t make perfect. Instead, reaching
At Fronetics we work with companies within the supply chain and logistics industries to reach their business and marketing goals. We work with our clients to identify and execute strategies that produce results. As discussed in a previous post, too often I see companies who have invested time and money into developing a B2B inbound
