The biggest challenges for B2B marketing, according to a recent report? Finding leads that convert and engaging the right target audience. Highlights: Measuring social media ROI is a challenge for 58% of respondents, and 39% report that proving ROI is the biggest hurdle to securing C-suite buy-in. Only 23% of brands have a dedicated social
Before you make your marketing resolutions for this year, take a moment to look at last year’s digital content marketing successes and failures. As the new year begins, take the opportunity to look at past marketing choices, see what worked and what didn’t, and shape goals for the future. The year ahead is a blank
Here are four metrics to benchmark how your brand stacks up against your competitors and to evaluate the success of your content marketing strategy. Competitive benchmarking is the process of comparing your company’s performance against that of your competitors. You can use various metrics to benchmark what these businesses are doing better than you are
Competitive benchmarking should be part of your data-driven marketing strategy. In August 2016, Elaine Thompson claimed the mantle of world’s fastest woman, and Michael Phelps became the most decorated Olympian of all time. Thompson and Phelps achieved these incredible feats by continuously pushing themselves to do better. To do this, they not only tracked and
Speak your boss’ language with metrics, statistics, and facts that articulate content marketing’s impact on customer acquisition and sales. Garnering C-suite support for your content marketing program can be a challenge. Your team knows that your strategy is working by evaluating a series of metrics (e.g., shares, website traffic, email click-through rates), but executives do
Use these six metrics to communicate the success of your marketing efforts to your boss. If you are responsible for marketing for your company, you may feel that your tireless efforts are sometimes difficult to quantify to your boss. Much of what we in marketing do is behind the scenes, measured by myriad metrics that demonstrate
In the age of big data, everything in marketing is measureable – and that’s not necessarily a good thing. As Dimitri Maex of Ogilvy Consulting puts it, “marketers are drowning in numbers because they are focused on what they can measure rather on what they should measure.” Unfocused efforts to evaluate the success of your
The profile of marketing has definitely been raised lately. With a full 63% of businesses planning to increase their marketing budgets this year, its clear business leaders are looking directly to their marketing departments to drive growth. Along with expanding budgets and more pressure to produce results, marketing metrics are being more heavily scrutinized by
Measuring blogging ROI is crucial to your overall marketing success. Just as with outbound marketing activities, your company’s inbound marketing efforts should be given the same attention when it comes to Return on Investment (ROI) analysis. In fact, companies who measure inbound marketing ROI are more than 12 times more likely to generate better year-over-year returns.
Content and social media are integral to business growth Editor’s Note: This is a guest blog written by Kecia Gray, Vice President, Corporate Marketing & Communications, Transplace. Transplace is a premier provider of transportation management services, intermodal, truck brokerage, and SaaS TMS solutions. Transplace successfully leverages social media and content to expand the company’s brand awareness and
Metrics matter. Metrics allow you to measure success, drive strategy, and demonstrate the ROI of your marketing efforts. Conversions are one of the most important metrics to monitor. Why conversion rates matter What is a conversion? A conversion means action. It means that someone took some action that entered them into your funnel or moved
To grow your B2B business you need to take a comprehensive data driven approach to marketing. Metrics enable you to measure success, drive strategy, and demonstrate the ROI of your marketing efforts. What metrics should you track? Given that your objective is to attract, acquire, and retain customers, the most effective metrics to track are
