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Digital and content marketing for the logistics and supply chain industries
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10 B2B Marketing Stats from Chief Marketer’s 2019 Outlook

10 B2B Marketing Stats from Chief Marketer’s 2019 Outlook

September 4, 2019 0 comments

The biggest challenges for B2B marketing, according to a recent report? Finding leads that convert and engaging the right target audience. Highlights: Measuring social media ROI is a challenge for 58% of respondents, and 39% report that proving ROI is the biggest hurdle to securing C-suite buy-in. Only 23% of brands have a dedicated social

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Learn From The Past To Prevent Future Marketing Mistakes

Learn From The Past To Prevent Future Marketing Mistakes

January 8, 2019 0 comments

Before you make your marketing resolutions for this year, take a moment to look at last year’s digital content marketing successes and failures. As the new year begins, take the opportunity to look at past marketing choices, see what worked and what didn’t, and shape goals for the future. The year ahead is a blank

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Video: Use These Metrics to Benchmark Marketing Performance against Your Competitors

Video: Use These Metrics to Benchmark Marketing Performance against Your Competitors

March 28, 2018 0 comments

Here are four metrics to benchmark how your brand stacks up against your competitors and to evaluate the success of your content marketing strategy. Competitive benchmarking is the process of comparing your company’s performance against that of your competitors. You can use various metrics to benchmark what these businesses are doing better than you are

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Why you need to benchmark your marketing performance against your competitors

Why you need to benchmark your marketing performance against your competitors

January 12, 2017 0 comments

Competitive benchmarking should be part of your data-driven marketing strategy. In August 2016, Elaine Thompson claimed the mantle of world’s fastest woman, and Michael Phelps became the most decorated Olympian of all time. Thompson and Phelps achieved these incredible feats by continuously pushing themselves to do better. To do this, they not only tracked and

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How to Win C-Suite Support for Content Marketing

May 5, 2016 0 comments

Speak your boss’ language with metrics, statistics, and facts that articulate content marketing’s impact on customer acquisition and sales. Garnering C-suite support for your content marketing program can be a challenge. Your team knows that your strategy is working by evaluating a series of metrics (e.g., shares, website traffic, email click-through rates), but executives do

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Marketing Metrics That Matter

March 30, 2016 0 comments

Use these six metrics to communicate the success of your marketing efforts to your boss. If you are responsible for marketing for your company, you may feel that your tireless efforts are sometimes difficult to quantify to your boss. Much of what we in marketing do is behind the scenes, measured by myriad metrics that demonstrate

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Unlocking Your Marketing ROI with Analytics [infographic]

September 9, 2015 0 comments

In the age of big data, everything in marketing is measureable – and that’s not necessarily a good thing. As Dimitri Maex of Ogilvy Consulting puts it, “marketers are drowning in numbers because they are focused on what they can measure rather on what they should measure.” Unfocused efforts to evaluate the success of your

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The Six Marketing Metrics That Your Boss Actually Cares About

September 8, 2015 0 comments

The profile of marketing has definitely been raised lately. With a full 63% of businesses planning to increase their marketing budgets this year, its clear business leaders are looking directly to their marketing departments to drive growth. Along with expanding budgets and more pressure to produce results, marketing metrics are being more heavily scrutinized by

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How to measure blogging ROI

February 23, 2015 0 comments

Measuring blogging ROI is crucial to your overall marketing success. Just as with outbound marketing activities, your company’s inbound marketing efforts should be given the same attention when it comes to Return on Investment (ROI) analysis. In fact, companies who measure inbound marketing ROI are more than 12 times more likely to generate better year-over-year returns.

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Content and Social Media: A Perfect Match for Customer Engagement and Business Growth

January 20, 2015 0 comments

Content and social media are integral to business growth Editor’s Note: This is a guest blog written by Kecia Gray, Vice President, Corporate Marketing & Communications, Transplace. Transplace is a premier provider of transportation management services, intermodal, truck brokerage, and SaaS TMS solutions.  Transplace successfully leverages social media and content to expand the company’s brand awareness and

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Why conversion rates matter and why they don’t

September 10, 2014 0 comments

Metrics matter.  Metrics allow you to measure success, drive strategy, and demonstrate the ROI of your marketing efforts.  Conversions are one of the most important metrics to monitor. Why conversion rates matter What is a conversion?  A conversion means action.  It means that someone took some action that entered them into your funnel or moved

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Marketing metrics the supply chain and logistics industry can use to drive success

September 2, 2014 0 comments

To grow your B2B business you need to take a comprehensive data driven approach to marketing.  Metrics enable you to measure success, drive strategy, and demonstrate the ROI of your marketing efforts. What metrics should you track? Given that your objective is to attract, acquire, and retain customers, the most effective metrics to track are

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