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Digital and content marketing for the logistics and supply chain industries
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Digital and content marketing for the logistics and supply chain industries
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  • Home
    • Team
    • Careers
  • Our Services
    • Strategy
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    • Sales Enablement
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How to Hire a Copywriter: A Guide for the Supply Chain

How to Hire a Copywriter: A Guide for the Supply Chain

November 4, 2015 0 comments

3 things supply chain hiring managers should look for when hiring a copywriter. Since 94% of domestic B2B buyers conduct research online to make purchase decisions, maintaining high-quality content on your company’s website is crucial for attracting new business. But who has time for web upkeep, much less for the generation of new blog posts,

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6 digital and content marketing tasks to outsource

September 24, 2015 0 comments

Outsourcing isn’t new to the business world. It goes back as far as the Industrial Revolution. Before then, it was common practice for businesses to perform all functions of product and service delivery, from product manufacturing through to product delivery. Sometime in the mid-1800s, independent architects, engineers, and legal professionals began to operate in larger

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All content is not created equal. Why you need good content.

January 1, 2015 0 comments

93% of B2B marketers use content marketing.  However, less than half (42%) of B2B marketers say that they are effective at content marketing.  One of the reasons these marketers are ineffective: bad content. All content is not created equal.  There is good content.  There is bad content.  Good content drives profitable customer action.  Bad content

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How Fronetics does inbound marketing

December 25, 2014 0 comments

Fronetics Strategic Advisors is a management consulting firm focused on strategy and inbound marketing.  When it comes to inbound marketing we take a different approach than other firms.  This is because of our business experience and background.  We know ROI is important, so our approach is data driven and produces results. What is inbound marketing?

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What 3PLs can teach us about outsourcing content creation

October 30, 2014 0 comments

The use of third-party logistics providers are on the rise. As many as nine out of ten 3PLs surveyed by Inbound Logistics reported their client base grew by 5 percent this year, continuing the unabated expansion of recent years. And there’s good reason for it. In an interesting article on SupplyChain 24/7, Adam Robinson, the

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Practice doesn’t make perfect. What do we do now?

September 24, 2014 0 comments

“Practice makes perfect.”  This is what we have been told by our parents, our teachers, Malcolm Gladwell, and researchers.  And, as pointed out by Fast Company, “There’s even a Macklemore song about it, so that makes it real.” Here’s the problem – it’s not real.  A 2014 study found that practice doesn’t make perfect.    Instead, reaching

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Become an industry leader by providing valued and trusted content

August 19, 2014 0 comments

By consistently creating, curating, and distributing valued and trusted content you can position your company as an industry leader. What is valued and trusted content? “Peer-power” A survey by the CMO Council found that all content is not viewed equally by B2B buyers.  “Peer-powered content” is more valued and trusted than non-peer content. The survey

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Infographic: How to grow your business with content

April 23, 2014 0 comments

Content infographic: how to grow your business with content    

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7 skills logistics leaders will need to manage the digital supply chain
7 skills logistics leaders will need to manage the digital supply chain
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Emerging career spotlight: Digital Supply Chain Manager
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