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Digital and content marketing for the logistics and supply chain industries
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  • Home
    • Team
    • Careers
  • Our Services
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Instagram Preps for Long-Form Video, Google Provides Better Transparency Over Ads, and More Social Media News

Instagram Preps for Long-Form Video, Google Provides Better Transparency Over Ads, and More Social Media News

June 28, 2018 0 comments

Also in social media news June 2018: Instagram released ranking criteria for its algorithm, Apple expands advertising businesses with a new network for apps, and Facebook is cracking down on new requirements for custom target audiences. Summer is in full swing, and so are the most popular social media platforms. Facebook, Instagram, Snapchat, and even

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Infographic: A Look at Social Advertising for B2B Marketers

Infographic: A Look at Social Advertising for B2B Marketers

June 7, 2018 0 comments

Supply chain and logistics marketers need to incorporate social advertising into their content market strategy (and budget) to stay on top of marketing’s biggest driver. The way audiences use social media channels is constantly changing. As marketers, we need to make sure we’re adapting to these changes. One of the biggest changes we’ve seen so

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10 Ways to Grow Brand Awareness Quickly

10 Ways to Grow Brand Awareness Quickly

April 2, 2018 0 comments

If you’re looking to increase your brand awareness, and quickly, here are 10 tricks to accelerate your efforts. If you took Psychology 101 in school (or even if you didn’t), you know that people are more likely to buy from brand names they’re familiar with than those they don’t know. This goes for purchasing things

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Paid Digital Advertising: A Beginner’s Guide for the Supply Chain

Paid Digital Advertising: A Beginner’s Guide for the Supply Chain

October 4, 2017 0 comments

Here’s a rundown of paid digital advertising options, including display ads, AdWords, and sponsored social media posts. We are strong believers in content marketing. Build it, and they will come — or, in content marketing speak, publish quality content, and customers will come to you. But, as I often write about, content marketing takes time

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Facebook Lead Ads: Why Your B2B Business Should Use Them

Facebook Lead Ads: Why Your B2B Business Should Use Them

June 19, 2017 0 comments

Facebook Lead Ads make it easy for both businesses to gather lead information and for prospective customers to learn more about products and services that interest them. Only 37% of B2B marketers feel Facebook advertising is working for their business. On pace to hit 2 billion users this year, Facebook obviously has reach. So why

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7 skills logistics leaders will need to manage the digital supply chain
7 skills logistics leaders will need to manage the digital supply chain
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Emerging career spotlight: Digital Supply Chain Manager
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