Our resources for supply chain marketers include step-by-step DIY guides, industry reports, marketing templates, and case studies. Here at Fronetics, we specialize in digital and content marketing for supply chain and logistics businesses. We understand the unique needs and challenges facing these companies, particularly when it comes to the consistent, strategic creation of content. I
Here are our 10 most-read social media posts of 2016. Social media is no longer optional. Today, B2B and B2C companies need to be active on social media. Companies that aren’t are making a strategic mistake that will impact their bottom line. At Fronetics we work with companies to create and execute social media strategies.
Over the past year we have helped many clients both develop and execute social media strategies. We have also disseminated information on how companies can use social media as an effective business tool. Here are the top 10 social media articles from 2015: 1. 25 Ways to Generate More Leads Using Social Media Leads are essential
YouTube is a Google-owned video sharing website. Trending YouTube videos include Farmer Derek Klingenberg’s “Serenading the cattle with my trombone” (more than 5.3 million views) and PSY’s “Gangnam Style” (more than 2 billion views). YouTube is, however, more than music videos and farmers with trombones. YouTube is an essential business tool for the consumer electronics
Let your voice be heard! The logistics and supply chain industries may be relatively new to the social media game, but those companies that are leveraging these platforms are already seeing positive effects on business. An industry survey conducted by Fronetics found that while 100% of respondents have used social media for five years or
Social media has been critical to the growth of Coyote Logistics and Transplace. The logistics and supply chain industries have been slow to join the social media bandwagon, many citing time and budget constraints as prohibiting factors. Small businesses, in particular, may find it difficult to allocate very limited resources to this task. The marketing
Transportation and logistics is a field that is booming. The business is a money-maker and a cornerstone of day-to-day functioning. It’s one that has been present for centuries. We are well past the Age of Discovery, but transportation and logistics companies carry on the torch of moving products that people need and desire around the
Fronetics Strategic Advisors conducted a survey focusing on social media and logistics and supply chain companies. Respondents shared information on their social media use, motivation, preferences, benefits, and challenges. One-hundred percent (100%) of respondents reported that they have used social media for five years or less, indicating that social media is a relatively new strategy