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Digital and content marketing for the logistics and supply chain industries
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10 Podcasts for Marketers in the Supply Chain and Logistics Industries

10 Podcasts for Marketers in the Supply Chain and Logistics Industries

November 21, 2017 0 comments

These 10 podcasts for marketers discuss the latest news and trends in the marketing world relevant to the supply chain and logistics industries. Podcasts have surged in popularity over the past few years. At least 112 million Americans have listened to podcasts, a figure up 11% from last year, with 67 million listening at least

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Top 10 Logistics Metrics to Measure Supply Chain Efficiency in Your Warehouse

Top 10 Logistics Metrics to Measure Supply Chain Efficiency in Your Warehouse

November 15, 2017 0 comments

Tracking these logistics metrics can help you identify and tackle issues in your warehouse before they become a problem. This guest post comes to us from Demetra Mallios at Catch-Up Logistics, a full-service provider of ambient and temperature-controlled food-grade distribution and warehousing services. The supply chain plays an integral part in maintaining a well-functioning organization.

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Top Talent Articles of 2015

January 12, 2016 0 comments

Recruiting and retaining top talent is one of the largest issues the supply chain faces today. Fronetics counts down the top talent articles of 2015.

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Freight brokering is going online. Here’s why.

August 7, 2014 0 comments

This guest post is written by Keychain Logistics.  Keychain Logistics is a leading transportation provider enabling businesses to directly engage carriers, track shipments, and monitor its logistics needs online. It’s 2012. Platforms like Uber, Airbnb, and Homejoy are growing rapidly. New customers are signing up via search, paid referrals, and social media. Marketing teams at

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5 critical metrics for effective business

July 31, 2014 0 comments

Want to have a better-run business?  Define clear metrics and use them as a launch pad to move your organization forward. Metrics enable you to operate more effectively and efficiently because they provide you with valuable information on how you can drive improvement and how you can apply resources (people, time, money) to the activities

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How the supply chain can use social media as a tool to hire great talent

July 22, 2014 0 comments

Hiring the wrong person is a costly mistake not only financially, but also in terms of team morale and productivity.  Making the right hire is crucial. Research conducted by the PewResearch Internet Project found that in 2013 73 percent of online adults used a social networking site of some kind.  The percentage is even higher for

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How to spot great supply chain talent

July 17, 2014 0 comments

Because great talent doesn’t look like Waldo, here is how to spot great great supply chain talent. Wouldn’t it be nice if great talent looked like Waldo? If great talent looked like Waldo we could simply look at the pool of candidates and be able to identify them by their telltale red and white striped

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Here’s what the manufacturing, transportation, and warehousing industries need to know about talent

July 16, 2014 0 comments

According to the 2013 CareerBuilder Candidate Behavior Study,  job seekers looking for a position with the manufacturing, transportation, and warehousing industries are using the internet and social media not only to look for jobs, but also to research companies within these industries. Candidates use the internet and social media throughout their job search The CareerBuilder study looked

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How to attract great supply chain talent

July 15, 2014 0 comments

If the supply chain industry is going to attract new and qualified talent, it needs a face lift.  The industry needs to be proactive.  It needs to communicate what it is, what is currently happening within the industry, and what is in store for the future. Who is responsible for making change possible?  You. Job

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Why the supply chain industry should look to kale for inspiration

July 10, 2014 0 comments

Kale is the hippest and trendiest of vegetables. The dark leafy vegetable has received Bon Appetit’s dish of the year award, it was served at the White House Thanksgiving, and it has received ringing endorsements by celebrities and celebrity chefs.  Kale also has its own T-shirt, lawsuit, and day.  Did I mention the book?  50 Shades

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Supply chain MBAs take on the supply chain

May 21, 2014 0 comments

According to R.J. Bowman, author of The Secret Society of Supply Chain Management, demand for supply chain professionals exceeds supply by a ratio of six to one.  Looking forward, it appears that demand for supply chain professionals will only increase.  The U.S. Bureau of Labor Statistics estimates that demand for supply chain talent will increase

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Content is king, but distribution is queen and she wears the pants

April 7, 2014 3 comments

Content is king.  By creating and distributing valuable and relevant content in a strategic and consistent manner you will be able to create demand for your products and services and will be able to drive profitable customer action.  That being said, while content is king, content doesn’t go far (actually it goes nowhere) without distribution. 

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7 skills logistics leaders will need to manage the digital supply chain
7 skills logistics leaders will need to manage the digital supply chain
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Emerging career spotlight: Digital Supply Chain Manager
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