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Digital and content marketing for the logistics and supply chain industries
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8 Marketing Acronyms Supply Chain Marketers Need to Know

8 Marketing Acronyms Supply Chain Marketers Need to Know

August 28, 2019 0 comments

Being aware of the marketing acronyms being discussed on the internet is key to staying up with the latest digital marketing trends and ideas. Highlights: Key performance indicators (KPIs) are the metrics you determine to be most important in measuring the success of a digital marketing campaign. All-important search engine optimization (SEO) is what allows

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10 Reasons No One is Reading Your Content

March 7, 2016 0 comments

Your content stinks. Here’s why. Twenty-seven million pieces of content are shared every day — and most of it is crap. To attract readers to your content, you must stand out, and I mean really stand out, among the masses. That’s no easy feat. You may be spending an enormous amount of time and money

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7 skills logistics leaders will need to manage the digital supply chain
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