The percentage of visitors that stay on your site is key to lead conversion and search engine rankings. Here are our top tips to reduce your website bounce rate. Highlights: A high bounce rate will compromise your site’s search engine rankings. Slow website load times are a major cause of bounces. Publish high-quality, visually appealing
Social listening describes the process of scanning online platforms to find the sentiment around your brand. Here are 4 ways that social listening can boost SEO. Highlights: Social listening describes the process of scanning social media platforms, blogs, news websites and other digital forums to find the mention of any keywords. Regularly monitoring the sentiment
Brand awareness is key in optimizing your content marketing efforts but can be challenging to quantify. Here are four metrics to help you measure brand awareness. Highlights: Use tools, like SharedCount, to track the number of times a piece of your content has been shared across different social media platforms. Use the analytics from blog
Content marketing is no longer optional. It’s essential in creating brand awareness, educating audiences, and building credibility. Here’s a look at the biggest digital marketing trends for 2019. Highlights: The content marketing industry is expected to be worth more than $400 billion by 2021. Video is currently the most popular form of content being consumed online today.
Digital marketing has become essential to creating brand awareness, educating audiences and building credibility with customers. Here are the latest trends for 2019. Highlights: Digital marketing has become essential to creating brand awareness, educating audiences and building credibility and trust with customers. Video is currently the most popular form of content being consumed online today.
Supply chain and logistics companies: here are your key takeaways on digital marketing trends from the Content Marketing Institute’s 2019 survey. Highlights: For 2019, resolve to put your audience first. Building audience trust is crucial. Make sure your content is performing well by keeping pace with changes to search engines. The Content Marketing Institute has
Social media is an ideal way for supply chain and logistics companies to reach their audience. But too many businesses are still making these basic social media mistakes. Highlights Social media only works as a marketing tool if you have a documented strategy. Don’t try to use every popular platform. Find where your target audience
These are the top 10 most-viewed supply chain and logistics posts of 2018. Our goal throughout the year is to provide our readers with the latest news and happenings in the supply chain and logistics industry, with a focus on content marketing. We hope to educate and enlighten our readers with industry insight, tips, and
Our most-viewed social media posts confirm there’s only one thing that stays the same with social platforms: they’re always changing. Today, more than ever, companies are turning to social media to engage with customers and reach new audiences. But staying current with updates and new technologies is no easy task for marketers. 2018 was the
Our most-viewed content marketing posts indicate that marketers are seeking solutions to improve their content marketing programs. Supply chain and logistics marketers have seen the benefits (and successes) of content marketing. It is the most cost-effective method to earn leads and sales. Why? Because content marketing focuses on the way B2B byers are making purchases,
As content marketing continues to increase in popularity, here are six trends to consider when planning your 2019 strategy. A recent article by Forbes on content marketing notes: “As recently as a few years ago, marketers handled content mostly as a side project. It was more of a bonus than an essential role — something you
Here’s how content can help support sales during the seven stages of the sales cycle, including personalization and building last relationships. The sales process is often an uphill journey with lots of unexpected bumps along the way. Sales teams are all too familiar with these obstacles, but they don’t have to face these challenges alone.