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10 Ways to Reduce Your Website Bounce Rate

10 Ways to Reduce Your Website Bounce Rate

by | Jun 18, 2019 | Blog, Content Marketing, Logistics, Marketing, Strategy, Supply Chain, Website Development

The percentage of visitors that stay on your site is key to lead conversion and search engine rankings. Here are our top tips to reduce your website bounce rate.

Highlights:

  • A high bounce rate will compromise your site’s search engine rankings.
  • Slow website load times are a major cause of bounces.
  • Publish high-quality, visually appealing content with relevant keywords and meta data.

When it comes to evaluating the performance of your website, bounce rate is a key indicator. But what does this term really mean for supply chain marketing? After we take a deeper dive into what a bounce rate is and why it’s important to track, we’ll offer 10 ideas to reduce your website bounce rate.

Bounce rate defined

Simply put, your website’s bounce rate is the percentage of users who enter your website and immediately leave, or “bounce,” without visiting any additional pages on your site. Bounces happen when visitors click the back button, navigate to a different URL, close their browser, or leave a page open without taking action.

Having a high bounce rate can be an indication that your site failed to convince the visitor to explore further or act on your call-to-action (CTA). Of course, no website, no matter how effective, has a 0% bounce rate. Some users are bound to leave your website without taking any action. But a healthy bounce rate is a key indicator of website success.

While bounce rate ranges vary based on industry and page type, the general ranges are:

  • 80% or higher: bad
  • 70%-80%: poor
  • 50%-70%: average
  • 30%-50%: excellent
  • 20% or lower: likely a tracking error

However, the truth about good versus bad bounce rates is more nuanced than these ranges. Bounce rates can vary widely based on website type, channel, and the device visitors are using.

For example, blog posts typically have a high bounce rate (between 60% and 90%), simply because an effective post will give a user what he or she came for, and there’s no further need to explore your site. This doesn’t mean your blog is performing poorly, as bounce rate is just one in a list of metrics needed to assess the overall performance of a site.

Why does bounce rate matter?

Aside from the fairly obvious fact that a high bounce rate means that visitors aren’t being converted into customers on your site, there’s another serious ramification to your bounce numbers: search engine results. According to a recent study from SEMRush, “Bounce rate is the fourth most important ranking factor on search engine results pages.”

Every time a visitor bounces from your page, it signals to search engine algorithms that your site isn’t what the searcher was looking for, and your ranking will suffer. Having a handle on your bounce rate will help you form a clear picture of how your website is performing, as well as give you understanding of one of the key factors in determining your search engine ranking.

10 ways to reduce your website bounce rate

1) Keep an eye on your page load times.

A major cause of bounces is long loading times, particularly on mobile devices. If your page load time is slow, consider switching to HTTP/2.

2) Make sure navigation is easy.

For your website to entice visitors to stick around, it needs to be clearly labeled and easy for prospects to find and get to what they’re looking for.

3) Evaluate your first impression.

You only get one first impression. When it comes to your website, this means clear navigation menus, engaging headlines, easy-to-read text, subheadings and bullets, and minimal pop-ups or auto-play videos.

4) Publish high-quality content.

Perhaps this goes without saying, but there’s no substitute for high-quality content when it comes to keeping visitors engaged on your site.

5) Optimize your meta data.

A meta description is the text that appears below your website’s URL in search engine results. This text should accurately represent what the page contains, which helps ensure that visitors find what they’re looking for when they click.

6) Create a quality design.

Clean, compelling design is important for keeping users on your page. Ideally, your site’s design should not only be functional and intuitive, but aesthetically pleasing.

7) Optimize mobile experience.

Bearing in mind that mobile users typically have even less patience than desktop users, your site’s mobile version should have a quick load speed, clean design elements, and easy navigability.

8) Use relevant keywords.

The keywords you choose should not only be relevant to your audience’s search queries, but they should reflect what visitors will actually find on your site. If your site ranks high for a keyword that doesn’t relate to the majority of your content, then users searching for that keyword will quickly leave.

9) Write good calls-to-action (CTAs).

A good CTA is key not only to converting leads but also to reducing your website bounce rate. Ideally, your CTA should be clearly visible within the first few seconds of being on a page, and it should be compelling.

10) Use images and videos.

We live in a visual world, so naturally, this type of content connects best with users. Statistic after statistic supports the idea that visual content is dominating the internet. To reduce your website bounce rate, include visuals that keep your audience interested.

What tricks are you using to reduce your website bounce rate?

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Video: 4 Ways Social Listening Can Boost SEO

Video: 4 Ways Social Listening Can Boost SEO

by | May 22, 2019 | Blog, Content Marketing, Logistics, Marketing, Social Media, Supply Chain

Social listening describes the process of scanning online platforms to find the sentiment around your brand. Here are 4 ways that social listening can boost SEO.

Highlights:

  • Social listening describes the process of scanning social media platforms, blogs, news websites and other digital forums to find the mention of any keywords.
  • Regularly monitoring the sentiment around your brand through social listening can help prevent a problem before it blows up.
  • Track your organic brand mentions and use that information to create a strategy about how to grow brand awareness.

Video transcript:

This is Elizabeth Hines. I’m the Creative Director at Fronetics, and today we’re talking about four ways social listening can boost your SEO.

Social listening describes the process of scanning social media platforms, blogs, news websites and other digital forums to find the mention of any keywords. In particular the name of your company or your CEO for example, to figure out the general sentiment around your company and your people. We used to use social listening mainly for social media marketing, but it can also be a really effective search engine optimization tool if you do it properly. So here are four ways social listening can boost your SEO.

1. Learn if your backlinks are coming from spammy websites

Backlinks from spammy or untrustworthy websites can negatively impact your search ranking. So a Google executive recently noted that this is just a normal part of being on the web and really you shouldn’t worry that much about it. But the one exception would be if there’s some kind of dedicated activity from a competitor, for example, buying up a lot of links and trying to ruin your search ranking. In this instance you should consider disavowing them and using social listening to figure that out.

2. Find guest blogging opportunities

One of the greatest benefits of social media is the opportunity to network with your industry peers and social influencers. Building relationships with reputable businesses and people could be a gateway to guest blogging, which is one of the most sound and effective ways to build your reputation with search engines, not to mention the people that follow those peer sites and influencers.

3. Monitor your brands reputation

Mistakes happen and even companies with the best intentions will sometimes suffer from a social media crisis. So regularly monitoring the sentiment around your brand through social listening can help prevent a problem before it blows up, goes viral or at least is big enough for Google’s algorithm to down rank you for providing a poor user experience.

4. Grow brand mentions

Now a lot of people will tell you to use social listening to find linkless backlinks, which are websites that mention your content but don’t provide a hyperlink to your site. Then you should reach out to those people and see if they’ll add that link in. But in my opinion, this is an enormous waste of time. We’re seeing that linkless backlinks are becoming equally as important as regular backlinks for search engine optimization. So instead, I encourage you to use that time and energy to track your organic brand mentions and use that information to create a strategy about how to grow more. For example did you say something on Reddit that got lots of attention? Well, you should do more of that.

For more tips like these, check out our blog at fronetics.com.

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Video: How to Measure Brand Awareness in the Packaging Industry

Video: How to Measure Brand Awareness in the Packaging Industry

by | May 8, 2019 | Blog, Content Marketing, Logistics, Manufacturing & Distribution, Marketing, Strategy, Supply Chain

Brand awareness is key in optimizing your content marketing efforts but can be challenging to quantify. Here are four metrics to help you measure brand awareness.

Highlights:

  • Use tools, like SharedCount, to track the number of times a piece of your content has been shared across different social media platforms.
  • Use the analytics from blog share bars to track the popularity of your posts and help shape content for your editorial calendar.
  • Taking the time to measure brand awareness will ultimately help you in optimizing your digital marketing efforts.

Video transcript:

I’m Katie Russell and I’m a marketing strategist here at Fronetics. Today I’m going to talk to you about four ways to measure brand awareness for your packaging company.

Brand awareness is the extent to which customers – both potential and current – are able to recognize your brand. It is key in optimizing your digital marketing efforts, but it can be hard to quantify. Here are four metrics to help you start measuring brand awareness for your packaging company.

1. Social media reach

Social media reach is the total number of people that your content can reach across social media platforms. Use tools like SharedCount to track the number of times a piece of your content has been shared across different social media platforms, like Facebook, Instagram, and even LinkedIn. This can help you figure out what platforms perform best for your content and can also help you shape the kind of content that you’re putting on social media platforms.

2. Brand mentions

How people talk about your packaging company online? If they are, you need to know about it. Try tracking tools like Google Alerts or Hootsuite to make sure that you know every single time someone talks about your packaging brand or any of your products or services.

3. Blog shares

Here are Fronetics, we talk a lot about the importance of having a blog that posts valuable and informative content to your readers. What’s also important is giving your readers the ability to share this content. It’s as easy as adding a share tool to the side of your blog posts. This helps you reach a larger audience and gain views from people that normally wouldn’t see your content. You can also use the analytics from these share bars to track the popularity of your posts and help shape content for your editorial calendar.

4. Search volume

Use tools like Google Adwords or Moz to track searches for your brand, products, even your blog and social media posts. It can help in refining your keywords that you use throughout your content to know specifically what people are searching for when they’re searching for your packaging brand.

Taking the time to measure brand awareness will ultimately help you in optimizing your digital marketing efforts and will also help increase leads. IF you need more information or need help getting started measuring your brand awareness, visit us at fronetics.com.

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6 Content Marketing Trends for the Supply Chain in 2019

6 Content Marketing Trends for the Supply Chain in 2019

by | Apr 11, 2019 | Blog, Content Marketing, Current Events, Logistics, Marketing, Social Media, Supply Chain

Content marketing is no longer optional. It’s essential in creating brand awareness, educating audiences, and building credibility. Here’s a look at the biggest digital marketing trends for 2019.

Highlights:

  • The content marketing industry is expected to be worth more than $400 billion by 2021.
  • Video is currently the most popular form of content being consumed online today.
  • Peers and colleagues are the third most influential source of information for B2B purchasing, right behind online searches and your website.

A recent article by Forbes on content marketing notes: “As recently as a few years ago, marketers handled content mostly as a side project. It was more of a bonus than an essential role — something you did when you had time because it took a backseat to more traditional marketing projects and responsibilities. That’s changed.”

Boy, has that changed. The content marketing industry is expected to be worth more than $400 billion by 2021.

[bctt tweet=”The content marketing industry is expected to be worth more than $400 billion by 2021.” username=”Fronetics”]

The 2018 report from the Content Marketing Institute shows just how prevalent digital and content marketing is, and how essential it has become to creating brand awareness, educating your audience, and building credibility and trust with your customers.

Supply chain & logistics marketers: Trends to watch

So, where is content marketing headed in 2019? Marketing budgets are still on the rise, and supply chain and logistics companies are increasingly seeing the value in moving to an inbound marketing strategy driven by original content.

These are the six notable trends to consider when planning your 2019 content marketing strategy.

1. Video

Video is currently the most popular form of content being consumed online today, and video marketing will continue to have substantial value in 2019.

Smart supply chain marketers should start the new year by developing a visual storytelling strategy that offers consistent delivery of valuable content.

What’s your best bet? Be helpful and teach your audience something worthwhile to them.

2. Chatbots

The rise of chatbots – automated computer programs that simulate human conversation in messaging apps – is expected to continue in 2019. Business Insider recently reported that the number of people on messaging apps surpassed the number of users on social networks!

Chatbots are just one of the ways artificial intelligence will shape the content marketing landscape in 2019, but their ability to drastically increase customer engagement puts them on the short list for a major trend to watch in the coming year.

3. Voice search

Voice search is becoming an increasingly prevalent means of attaining information. Statistics vary, but it’s expected that anywhere between 30-50% of all searches will be voice searches by 2020. A recent report by NPR and Edison Research found that the rise of smart speakers is substantially changing consumer routines and purchasing behavior.

A good content marketing strategy for 2019 should consider how your customers might use voice search in your industry, and what you can do to maximize your content’s ability to respond.

4. Long-form content

I love this one, because it harkens back to humble beginnings of content marketing and the desire to put informative, quality content in front of a targeted interested audience.

Long form content – white papers, case studies, and lengthier blog posts e.g. – will have a resurgence of renewed appreciation in 2019. Why? Because many industries, including supply chain and logistics industries, are saturated with tons of mediocre short form content. People are increasingly looking to weed through it all for substantial quality posts from trusted sources. In addition, search engines will favor longer posts in results rankings.

Cheers to 2019 being the year of quality over quantity!

5. Brand ambassadors

We wrote about brand ambassadors as we headed into 2018, but they are worth mentioning again as we look forward to 2019. Brand ambassadors are employees that influence the B2B buying decisions of others, and they are an often-overlooked resource with more traditional marketing tactics.

Peers and colleagues are the third most influential source of information for business to business (B2B) purchasing, right behind online searches and your website! And there’s nothing more credible than a friend who speaks highly of their company’s product or service.

Definitely consider how you can help make brand ambassadors out of your employees in 2019.

6. Market Influencers

The final trend to watch in 2019 is influencer marketing, a form of marketing which focuses on influential people rather than the market as a whole.

Basically, marketers identify individuals who might have influence over potential buyers and create marketing campaigns and activities around these influencers. In many ways, this works similarly to a brand ambassador, where a single person influences their network of friends; in this case, however, the market influencer has a large network and a lot of “friends” who listen.

Influencer marketing will be a huge trend in marketing for 2019, and it would be worth considering who might be an influencer in your industry in the coming year and what your company might do reach them.

So, there you have it. As we head into 2019, these are the trends to watch and plan for in content marketing space.

The B2B buying climate is growing longer and more complex, and content marketing is so effective throughout the entire sales cycle if it’s done well.  The end of the year is a great time to revisit your marketing strategy and make any necessary changes for the coming year.

This post originally appeared on EBN Online.

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Video: Six Digital Marketing Trends for the Supply Chain 2019

Video: Six Digital Marketing Trends for the Supply Chain 2019

by | Feb 6, 2019 | Blog

Digital marketing has become essential to creating brand awareness, educating audiences and building credibility with customers. Here are the latest trends for 2019.

Highlights:

  • Digital marketing has become essential to creating brand awareness, educating audiences and building credibility and trust with customers.
  • Video is currently the most popular form of content being consumed online today.
  • Peers and colleagues are the third most influential source of information for business to business (B2B) purchasing, right behind online searches and your website.

Video transcript:

Hi I’m Stacia Pathiakis. I’m an account manager at Fronetics and today I’ll going to be talking to you about six trends in digital marketing for the supply chain in 2019.

Digital marketing has become essential for creating brand awareness, educating audiences and building trust and credibility with your customers. Supply chain and logistics companies increasingly see the value in digital marketing. They’re increasing their budgets and it’s important to understand what the trends are for the upcoming year.

Here are six trends to consider when planning your 2019 strategy.

First, video. Video is currently the most popular form of content being consumed online today, and video marketing will continue to add substantial value in the upcoming year. Use video to teach your audience something that is worthwhile for them to know.

  1. Chatbots. Chatbots are automated messaging apps that simulate human conversation. They’ve become more popular in the past year than social networks.
  2. Voice search. Voice search is becoming an increasingly prevalent. It’s a means for people to search for the content they’re looking for using voice recognition. A good content marketing strategy should consider how your customers will be using voice search for information about in your industry.

Next is long-form content. Long form content includes such things as white papers, case studies, and longer form blog posts. Many industries, including supply chain and logistics industries, are saturated with short form content. Long form content provides a means of getting more in-depth information to your customers.

  1. Brand ambassadors. Peers and colleagues are the third most influential source of information for business to business (B2B) purchasing. And there’s nothing more credible than a friend who speaks highly of their company’s services and products.
  2. Market influencers. Market influencers is a form of marketing that focuses on individuals rather than the market as a whole. Basically, marketers identify individuals who would have influence over a larger group and target them specifically in their digital marketing campaign.

The beginning of the year is a great time to review your marketing strategy to make any changes for the upcoming year. For more tips on boosting your digital marketing strategy in 2019, visit us at fronetics.com.

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