Social platforms create an opportunity to connect with prospects but only if your efforts align with customer preferences. Here’s how brands can focus on creating content that customers actually want. In 2018 social media platforms have made a concerted effort to keep their platforms, well, social. User experience is the top priority, and many brands
What’s more important: prioritizing conversions or building traffic? The simple answer is both. Here’s why you need to balance your efforts for the best results. The argument for building traffic or optimizing for conversions has no end. Like we stated in our earlier post, it’s a chicken-and-egg style debate. If you don’t optimize for conversions,
Social media’s ability to exponentially grow brand awareness and introduce your content to unseen audiences can’t always be measured in dollars. One of the hardest parts about implementing a social media strategy is struggling to measure its success. While most B2B marketing professionals agree that a social media presence is crucial to any content marketing
Here are 4 components of an effective lead-nurturing campaign that will entice your potential customers and have them moving down the sales funnel. Your content marketing objectives really come down to one basic goal: to generate a high number of quality leads. These leads will help drive tomorrow’s revenue and increase sales. In fact, 85%
More and more supply chain marketers are realizing the benefits of inbound marketing (over outbound marketing) including cost savings and increased lead generation. Marketers are constantly coming up with new and trendy ways to attract leads. With endless platforms available to us, it can be overwhelming for even the most seasoned marketers to know where
If your supply chain company isn’t active on social media, know that your competitors are. Here are three ways social media can help the supply chain, improving processes and expanding your audiences. I remember my first supply chain job after college. My boss was stuck on the word “social” and didn’t see any value in
Content marketing is a long-term solution. Here’s why it takes so long to see results. You are committed to your content marketing program. You’ve created blog posts, uploaded videos, and collaborated with industry leaders. You may have started noticing an increase in web traffic, social reach, and other engagement metrics like time on page. You’re
Focus on what you do best — and save time and money — by parceling off these 6 marketing tasks to outsource. If you’re anything like me, you’re busy — not-enough-hours-in-the-day busy. We find that supply chain and logistics marketers are some of the most overworked professionals in the industry. One person (or a very
Today’s B2B buyer’s journey involves more internet research and more social media use. Technology has completely changed the B2B buyer’s journey. The vast amount of information available on the internet has afforded buyers a level of self-sufficiency that renders traditional sales models ineffective. Marketers must leverage the latest trends and technologies to boost their content
This video will teach you how to increase your open rate by discussing email subject line mistakes you should avoid. Email marketers, this video is for you! On average, office workers receive 121 emails a day. That is a huge amount of emails to scroll through every day. So how do you make your emails
Companies in the supply chain and logistics industries should take note of these top social media trends in 2018. While we don’t know what 2018 has in store for companies in the supply chain and logistics industries, we do know change is coming. That is true not only in terms of the economy and your
I repurposed some of our popular content into a video using Lumen 5, a video automation tool. Have you heard of Lumen 5? It’s a cool website that turns your blog posts into videos in a matter of minutes. You simply enter a URL of an existing post, and it automatically selects text and creates
