These are the top 10 most-viewed supply chain and logistics posts of 2018. Our goal throughout the year is to provide our readers with the latest news and happenings in the supply chain and logistics industry, with a focus on content marketing. We hope to educate and enlighten our readers with industry insight, tips, and
Our most-viewed social media posts confirm there’s only one thing that stays the same with social platforms: they’re always changing. Today, more than ever, companies are turning to social media to engage with customers and reach new audiences. But staying current with updates and new technologies is no easy task for marketers. 2018 was the
Our most-viewed content marketing posts indicate that marketers are seeking solutions to improve their content marketing programs. Supply chain and logistics marketers have seen the benefits (and successes) of content marketing. It is the most cost-effective method to earn leads and sales. Why? Because content marketing focuses on the way B2B byers are making purchases,
As content marketing continues to increase in popularity, here are six trends to consider when planning your 2019 strategy. A recent article by Forbes on content marketing notes: “As recently as a few years ago, marketers handled content mostly as a side project. It was more of a bonus than an essential role — something you
Here’s how content can help support sales during the seven stages of the sales cycle, including personalization and building last relationships. The sales process is often an uphill journey with lots of unexpected bumps along the way. Sales teams are all too familiar with these obstacles, but they don’t have to face these challenges alone.
Social platforms create an opportunity to connect with prospects but only if your efforts align with customer preferences. Here’s how brands can focus on creating content that customers actually want. In 2018 social media platforms have made a concerted effort to keep their platforms, well, social. User experience is the top priority, and many brands
What’s more important: prioritizing conversions or building traffic? The simple answer is both. Here’s why you need to balance your efforts for the best results. The argument for building traffic or optimizing for conversions has no end. Like we stated in our earlier post, it’s a chicken-and-egg style debate. If you don’t optimize for conversions,
Social media’s ability to exponentially grow brand awareness and introduce your content to unseen audiences can’t always be measured in dollars. One of the hardest parts about implementing a social media strategy is struggling to measure its success. While most B2B marketing professionals agree that a social media presence is crucial to any content marketing
Here are 4 components of an effective lead-nurturing campaign that will entice your potential customers and have them moving down the sales funnel. Your content marketing objectives really come down to one basic goal: to generate a high number of quality leads. These leads will help drive tomorrow’s revenue and increase sales. In fact, 85%
More and more supply chain marketers are realizing the benefits of inbound marketing (over outbound marketing) including cost savings and increased lead generation. Marketers are constantly coming up with new and trendy ways to attract leads. With endless platforms available to us, it can be overwhelming for even the most seasoned marketers to know where
If your supply chain company isn’t active on social media, know that your competitors are. Here are three ways social media can help the supply chain, improving processes and expanding your audiences. I remember my first supply chain job after college. My boss was stuck on the word “social” and didn’t see any value in
Content marketing is a long-term solution. Here’s why it takes so long to see results. You are committed to your content marketing program. You’ve created blog posts, uploaded videos, and collaborated with industry leaders. You may have started noticing an increase in web traffic, social reach, and other engagement metrics like time on page. You’re
