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Digital and content marketing for the logistics and supply chain industries
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frologoknockoutbolderJuly
Digital and content marketing for the logistics and supply chain industries
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  • Home
    • Team
    • Careers
  • Our Services
    • Strategy
    • Content
    • Social Media
    • Video
    • Email
    • Websites
    • Paid Advertising
    • Sales Enablement
  • Results
  • Resources
  • Blog
  • Contact

Big data and supply chain management

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Big data is, well, big. The term has gotten lots of buzz the past few years. But it’s big in other ways as well. According to McKinsey big data is defined as “datasets whose size is beyond the ability of typical database software tools to capture, store, manage, and analyze.” A 2014 Forbes article has

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How to Leverage Social Media in Transportation and Logistics

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Transportation and logistics is a field that is booming. The business is a money-maker and a cornerstone of day-to-day functioning. It’s one that has been present for centuries. We are well past the Age of Discovery, but transportation and logistics companies carry on the torch of moving products that people need and desire around the

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Content marketing ROI for reverse logistics companies

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Do reverse logistics companies need to focus on content marketing? Yes. Should they use LinkedIn? Yes. Twitter? Yes. YouTube? Yes. Yes. Yes. Should they blog? Yes! Several reverse logistics companies are already using content marketing in an effort to connect with peers and potential B2B consumers. IT Asset Disposal (ITAD) company, TradePort, has an informative

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6 companies who are doing well by doing good

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There are many companies in the supply chain that are good at what they do.  However, not all companies “do well by doing good.” Here are 6 companies who are doing well by doing good: Lego: In a recent move to “significantly reduce [Lego’s] impact on the planet” the company is investing $150 million over 15

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Climate change and the supply chain

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We are increasingly seeing the impact of climate change. We are seeing the impact in the form of drought, wildfires, hurricanes, fires, rising sea-levels, record blizzards, and high temperatures. The supply chain plays a significant role in climate change. Specifically, there is: damage to the ecosystem caused by industrial and commercial progress in the form of carbon emissions,

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Social responsibility, sustainability, and the supply chain

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A “revolution” is what Pope Francis recently called it – the necessity for humans to change attitudes, beliefs, and behaviors in order create a sustainable ecosystem and society. In his encyclical, entitled Praise be to you – On Care For Our Common Home, he called upon all people and organizations to push against the increasing

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Mapping the World’s Supply Chains. Leonardo Bonanni, Founder and CEO of Sourcemap, Talks About a Newer, Better Way of Doing Business

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Sourcemap: doing well by doing good. Leonardo Bonanni’s company, Sourcemap, is doing well by doing good, and he’s helping companies to do the same. In working on his doctoral thesis at MIT, Leonardo Bonanni created a service that is good for the world on many levels – it saves companies money and it works towards

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How to fire a client

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“You’re fired!” What you need to know about firing a client In the early stages most independent contractors and businesses encounter a learning curve when it comes to client procurement and business practices. They may need to find their footing in terms of understanding their own interests and strengths. Over time they start to understand

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How to effectively raise prices

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How to increase prices and retain customers Companies raise prices all the time. There are various reasons, explanations, and results. Sometimes companies disclose the changes, but sometimes customers and clients never even catch wind of a change. Let’s have a look at the causes, the perception, and the actions to take. Why? Usually there’s an

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How to calculate content marketing ROI

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It’s impossible not to recognize that the business world is changing. Whether it’s the fall of the travel agent as people migrate towards online booking, or the irrelevance of the compact disc as Spotify and iTunes changed the music industry, or how advertising is done. Outbound marketing, such as print ads, TV ads, banner ads,

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Social media is a strategic tool for logistics companies

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Fronetics Strategic Advisors conducted a survey focusing on social media and logistics and supply chain companies. Respondents shared information on their social media use, motivation, preferences, benefits, and challenges. One-hundred percent (100%) of respondents reported that they have used social media for five years or less, indicating that social media is a relatively new strategy

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Manufacturing’s new generation of robots

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For many years robots seemed like the brainchild of science fiction writers and directors, meeting the needs of humans as we saw in the Jetsons, or challenging them as we saw in Battlestar Galatica. Occasionally we hear stories on the news of robots being built in basement labs at prestigious universities such as MIT or

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