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Digital and content marketing for the logistics and supply chain industries
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Digital and content marketing for the logistics and supply chain industries
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    • Careers
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The Benefits of Interim Management

February 16, 2016 0 comments

Interim management is an opportunity. These days there may be no such thing as “business as usual.” People no longer work for one company for decades and then retire with a pension. Most will work an average of 10 jobs before the age of 40, according to Bureau of Labor Statistics, and that number is

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Find Content Spokespeople Outside the C-Suite

February 9, 2016 0 comments

Identifying content spokespeople outside of executive management can improve the product and alleviate C-suite stress. Often people think they’re the only ones who can do their job or, at the very least, that they’re the ones who have been doing it and know it best. And some C-suite executives forget the people working around them

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Leading During Difficult Times in the Supply Chain

February 4, 2016 0 comments

When it comes to leading during difficult times in the supply chain, planning is critical.  So is flexibility. Winter storm Jonas is estimated to have cost $1 billion USD, although some believe the cost could go as high as $3 billion USD, as it paralyzed a large swath of the mid-Atlantic and Northeast. Some 30

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To Monitor or Not to Monitor: Censoring Employees’ Social Media

January 27, 2016 0 comments

Should employers monitor or censor employees’ social media accounts? Millennials are used to posting without thought, so it is best for companies to have a social media policy in place just in case.

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Your Best Marketing Secret: Employees as Brand Ambassadors

January 26, 2016 0 comments

Employees can be much more than people who work for you; they can be your best brand ambassadors. With some planning, companies can integrate the idea of employees as brand ambassadors into their culture.

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Women in Manufacturing and the Supply Chain: Disparity and Opportunity

January 25, 2016 0 comments

Manufacturing and the supply chain are male-dominated industries, but companies with a diverse workforce and women leadership perform better. It’s time for these industries to seek opportunities to close the gender gap.

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How to Use the LinkedIn Mobile App to Grow Your Marketing

January 21, 2016 0 comments

With the LinkedIn Mobile App, you can grow your marketing program from your phone. Find out how you should be using the app to help your marketing efforts.

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How The Paris Climate Agreement Will Impact the Supply Chain

January 19, 2016 0 comments

The supply chain will certainly be affected by the outcomes from the Paris Climate Agreement, so companies should begin to consider several factors when planning for the future.

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The Collaborative Economy and the Wild Success of Peer-to-Peer-Based Sharing

January 13, 2016 0 comments

Some believe that the collaborative economy is the biggest game-changer in the business sector since the Internet. You might ask, exactly what is a collaborative economy? Researchers Alexandra Samuel and Jeremiah Owyang define the term in their informative, 28-page report, The New Rules of the Collaborative Economy, as “an economic movement where common technologies enable

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5 TED Talks for the Supply Chain

December 21, 2015 0 comments

The popularity of TED Talks seems to have increased recently. A decade ago the lecture series, focused on technology, education, and design, wasn’t a household name. Today, the number of views totals well over 1 billion. Here are 5 TED Talks for the supply chain industry: What Happens Inside Those Massive Warehouses by Mick Mountz

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Good marketing gets personal

December 16, 2015 0 comments

The personal touch is becoming more and more important. People in banks, on college campuses, consumers – they don’t want to be a number or part of a massive, general group. They want to be individuals, who are treated with care. More than ever consumers want a personalized approach from companies. The individual consumer Marketing

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The Overload Problem, Do Customers Really Want So Many Choices?

December 7, 2015 0 comments

The average American makes about 70 decisions per day, according to choice expert, Dr. Sheena Iyengar. There are choices to be made on a daily basis, from small ones (what should I have for breakfast?) to much larger ones (how much should I invest in my retirement?). For some, even small choices can seem overwhelming.

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