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Digital and content marketing for the logistics and supply chain industries
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How to Market to Your Millennial B2B Buyers

How to Market to Your Millennial B2B Buyers

November 7, 2018 0 comments

Companies can reach millennial B2B buyers by partnering with popular social media users who speak with passion and expertise to young professionals. Numbering 80 million, millennials have become the largest demographic segment in the United States and are expected to command more than $1 trillion in disposable income by the year 2020. As this generation

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Instagram Founders Leave Facebook, LinkedIn Overhauls Groups, and More Social Media News

Instagram Founders Leave Facebook, LinkedIn Overhauls Groups, and More Social Media News

October 31, 2018 0 comments

Also in social media news, October 2018: Snapchat partners with Amazon on visual search tool, Google Plus is shutting down, and Instagram adds Quick Replies for business accounts. With the arrival of Halloween, we know that the holidays are quickly approaching. Consumers will be busy making plans and diving into holiday specials. But social networks will

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Social Media Content Should Focus on Awareness and Consideration Stages

Social Media Content Should Focus on Awareness and Consideration Stages

October 24, 2018 0 comments

Brands need to focus on the awareness and consideration stages of the buyer’s journey to build relationships and boost social media ROI. Are you focusing on the right phases of the buyer’s journey in your social media strategy? The 2018 Sprout Social Index shows that customers prefer businesses to provide social media content that aids

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How Businesses Can Be Helpful (Not Intrusive) on Social Platforms

How Businesses Can Be Helpful (Not Intrusive) on Social Platforms

October 23, 2018 0 comments

As social networks reaffirm their commitment to keeping their platforms truly social, brands need to evaluate their social media marketing strategies and ensure that they align with what users want to see. This year, we’ve seen social networks attempt to take back the “social” element of their platforms by decreasing the reach of brands and

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5 Chatbot Platforms for Supply Chain Operations to Consider

5 Chatbot Platforms for Supply Chain Operations to Consider

October 11, 2018 0 comments

Consider these chatbot platforms for supply chain operations that can help you create artificial intelligence bots to interact with your prospects. Chatbots are on the lips of every marketer these days hoping to automate some of their processes. These artificial intelligence computer programs are designed to conduct conversations, simulating how a human would interact. If

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How to Use Social Media to Promote Events and Conferences

How to Use Social Media to Promote Events and Conferences

October 10, 2018 0 comments

Follow these 3 steps to use social media to promote events, conferences, and other business occasions. Social media is a powerhouse tool for growing brand awareness, audience engagement, and lead generation. It’s also one of the most effective ways out there to promote special events. But simply creating a Facebook event and sharing it once

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How to Use Guest Posting as Part of Your Content Strategy

How to Use Guest Posting as Part of Your Content Strategy

October 4, 2018 0 comments

Guest posting can help you build your reputation as a thought leader, grow your contact list, improve your SEO, and expose your content to new audiences. At Fronetics, we use guest posting as a part of our own — and many of our clients’ — content strategies. Essentially, we partner with a relevant influencer or

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5 Secrets to Creating Infographics that Will Wow Supply Chain Buyers

5 Secrets to Creating Infographics that Will Wow Supply Chain Buyers

October 2, 2018 0 comments

Infographics are a content powerhouse, but creating them isn’t always easy. These five tips will help you make the most of this format. Infographics can be one of the most effective content mediums. We know that digital natives, who make up the majority of B2B buyers today, prefer short-form, highly visual content. So infographics make

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Should You Let Your Employees Work from Home?

Should You Let Your Employees Work from Home?

October 1, 2018 0 comments

Considering instituting a work from home policy for your business? Ask yourself these three questions first. As the supply chain becomes increasingly digital, many employers may be considering implementing a work from home policy. After all, we know one way to attract millennial talent is to allow for this kind of flexibility. But before you

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New Survey Shows Facebook Users are Changing Their Habits, Snapchat Announces Webinars for Advertisers, and More Social Media News

New Survey Shows Facebook Users are Changing Their Habits, Snapchat Announces Webinars for Advertisers, and More Social Media News

September 27, 2018 0 comments

Also in social media news, September 2018: Twitter launches audio-only live streaming, and Facebook Creator Studio is going global. The kids are back to school, football is back on tv, and the leaves are starting to change colors. This can only mean one thing: fall is officially upon us. What does this mean for our

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6 Ways Digital Natives Are Changing B2B Purchasing

6 Ways Digital Natives Are Changing B2B Purchasing

September 24, 2018 0 comments

A new generation of buyers, digital natives, is shaking up the B2B purchasing landscape. Is your business ready to meet them online? Digital natives, who now make up the majority of the B2B purchasing landscape, have completely changed how vendors need to market and sell to buyers. In fact, according to a study of millennial

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5 Things to Do Before Starting an Influencer Marketing Campaign

5 Things to Do Before Starting an Influencer Marketing Campaign

September 18, 2018 0 comments

Ask yourself these five questions before you dive headfirst into an influencer marketing campaign to set you on the right path. We’ve been writing a lot lately about influencer marketing and how it can work for the supply chain. These campaigns can be extremely effective — but getting the most bang for your buck requires

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7 skills logistics leaders will need to manage the digital supply chain
7 skills logistics leaders will need to manage the digital supply chain
August 28, 2020by Guest contributor
Emerging career spotlight: Digital Supply Chain Manager
Emerging career spotlight: Digital Supply Chain Manager
August 21, 2020by Guest contributor
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