Use the first months to lay a solid foundation for your content marketing program so it can begin generating leads and sales. So you decided it was time to jump into the content marketing game. You’ve been crafting the perfect content. You’re posting on a regular basis. You’ve identified your target audience and have been
Our resources for supply chain marketers include step-by-step DIY guides, industry reports, marketing templates, and case studies. Here at Fronetics, we specialize in digital and content marketing for supply chain and logistics businesses. We understand the unique needs and challenges facing these companies, particularly when it comes to the consistent, strategic creation of content. I
When it comes to social media platforms like Facebook and LinkedIn, post once a day to improve engagement and visibility. There has been endless research about the sweet spot for posting frequency to social media sites. The results all point to the same conclusion: there is no one-size-fits-all answer. You have to distribute content consistently
B2B software company Text Request took 4 steps to grow organic traffic, a key component of any content marketing strategy. We content marketers are always keeping an eye on organic traffic. It’s an indicator of success (though by no means the only one). Basically it lets you know how many of your website’s visitors found
Use these 6 tips for more mobile-friendly emails to improve recipient engagement rates and to promote profitable customer action. I feel like my mornings probably mimic most of your mornings: My alarm goes off. I reach for my cell phone and check my email. I will check my email again while I’m eating breakfast —
Marketing can help sales close deals by providing targeted content that demonstrates the business value of the product or solution. Sales and marketing often exist in separate corners. The marketing team works to create lead opportunities through content, and the sales team tags in to turn those leads into deals. But a new survey report
Fronetics announces the official launch of sister brand, Fronetics Real Estate, serving residential and commercial real estate clients. It’s a big day for Fronetics! We’re officially launching our new brand, Fronetics Real Estate (FRE), offering digital and content marketing services to residential and commercial real estate clients. Over the last two decades, real estate has
Social prospecting can help logistics and supply chain companies identify and engage with leads on social media in a genuine — and highly effective — way. Social media should be an integral part of your marketing strategy. You know it helps build brand awareness, gather market intelligence, discover customer problems, and influence purchasing decisions. But
When you are posting on social media could be as important as what you’re posting, and this CoSchedule study attempts to determine the best time to post. Timing is everything. And that statement especially holds true when it comes to posting content to social media. There’s no point in putting in the time and effort
Find the right marketing outsource partner for your business by asking specifically about strategy development, industry experience, and more. More and more supply chain companies are choosing to outsource their marketing, giving them the flexibility to focus on their core business, while leaving marketing to trusted experts. But before you jump into a partnership, it’s
Use Quora to answer potential customers’ questions, and they’ll perceive you as a valuable source of knowledge and an industry thought leader. Despite gaining popularity over the last several years, Quora’s potential as a marketing tool for supply chain and logistics companies remains largely untapped. In case you haven’t jumped on the bandwagon yet, Quora
As B2B buyers expect customized sales experiences, sellers can use these 3 tips to offer personalization at scale. One of today’s biggest challenges facing B2B sellers is the increasing expectation of personalization as part of the buying experience. The seller’s task of offering personal experiences for all leads is a daunting one, particularly with limited
