Consumers will spend a record $9.1 billion during Halloween 2017. U.S. consumers will take to the retail markets Halloween 2017 and spend a whopping $9.1 billion on Halloween costumes, decorations, candy and more, making it the largest spending for the spooky holiday to date. The National Retail Federation reports that consumers are preparing to be the
Supply chain and logistics executives should be using their celebrity on social media to be the public face of their businesses and an extension of their brands. Here at Fronetics, we talk a lot about the importance of a social media presence for supply chain and logistics businesses. Most companies use social media to build
Use these strategies to help your business generate revenue with content. One of the biggest challenges inherent to content marketing is measuring how writing blog posts and posting on social media equals a revenue stream. I know I write over and over again in this space about how content marketing is one of the most
Google trains new managers in these six areas to make them highly effective leaders. When you think of the word “manager,” you associate it with leadership. (Or, at least, I do.) But the two don’t necessarily go hand in hand. Being a manager is just a position; a leader is something more. Oftentimes the skills
As peer recommendation becomes increasingly important to B2B buying decisions, user review sites can make or break a business. How often do you consider going to a much-hyped summer movie but change your mind when a friend shares the terrible Rotten Tomatoes reviews? According to Quartz Media, many a summer movie has proven more “bust”
As peer influence becomes increasingly important in B2B buying decisions, empowering employee brand ambassadors will benefit your bottom line. I recently attended a dinner party where I met a new acquaintance. We talked about our families, our hobbies and, of course, our jobs. She recently started working for a small business about which she was
A hot temper. Moodiness. Micromanagement. These are common traits of a bad leader. What’s the number one reason talented employees quit? Gallop polls show that 50% of employees cite their managers as the reason for leaving. A bad leader can cost your company. And poor leadership at the highest levels of a company can be
Here’s a rundown of paid digital advertising options, including display ads, AdWords, and sponsored social media posts. We are strong believers in content marketing. Build it, and they will come — or, in content marketing speak, publish quality content, and customers will come to you. But, as I often write about, content marketing takes time
Learn how a mobile advertising network and an inbound marketing agency tried Quora as a marketing tool. Last month, I gave you some tips on how supply chain and logistics marketers can use Quora to build their brands. If you’ve forgotten why you should be incorporating Quora into your marketing strategy, here’s a quick recap:
I repurposed some of our popular content into a video using Lumen 5, a video automation tool. Have you heard of Lumen 5? It’s a cool website that turns your blog posts into videos in a matter of minutes. You simply enter a URL of an existing post, and it automatically selects text and creates
Terrorism is a reality that, unfortunately, requires our growing attention in the supply chain world. The British Standards Institution Supply Chain Services and Solutions publishes an annual report that analyzes global trouble spots for supply chain operations. This year’s report focused on the continual rise in terrorist attacks and how it will continue to affect
Also in September 2017’s social media news: YouTube gets a new look, and LinkedIn adds a native advertising network. With fall officially in swing, social media platforms have turned up the heat. During the month of September, Facebook has launched its original video content tab and begged music executives for the ability to download songs.
