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Digital and content marketing for the logistics and supply chain industries
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  • Home
    • Team
    • Careers
  • Our Services
    • Strategy
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Google Rivaling Snapchat Discover, Twitter Lets You Pay to Play, and More Social Media News

Google Rivaling Snapchat Discover, Twitter Lets You Pay to Play, and More Social Media News

August 29, 2017 0 comments

When it comes to social media news in August 2017, the words of Kanye West, “stronger, better, faster, stronger,” have never been truer. August has seen a continued push to get more information to more people in real time. Pinterest is introducing mobile ads. YouTube is adding sharing and chat features to the app. Google

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Infographic: Back to School 2017 Supply Chain

Infographic: Back to School 2017 Supply Chain

August 28, 2017 0 comments

Record spending, online shopping, and free shipping are hallmarks of back to school 2017. With consumer confidence on the rise, the National Retail Federation predicts that back-to-college and back-to-school spending will hit $83.6 billion in 2017. That whopping total is an all-time high for back-to-college dollars, and the second highest on record for back-to-school spending,

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6 Social Media Don’ts for Supply Chain and Logistics Companies

6 Social Media Don’ts for Supply Chain and Logistics Companies

August 23, 2017 0 comments

In keeping with social media etiquette for businesses, you really shouldn’t do these things. It’s easy to get bombarded with suggestions on how to interact with your customer base on social media. Amid the endless barrage of ideas for what to do, it’s worth remembering that not all social media engagement is equal — sometimes,

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Why Supply Chain and Logistics Businesses Need Content Marketing

Why Supply Chain and Logistics Businesses Need Content Marketing

August 22, 2017 0 comments

Supply chain and logistics businesses need to be about more than themselves, and content marketing can help them get there. While conventional wisdom tells us that content marketing is useful and important for any business, there are still some in the supply chain and logistics industries that remain unconvinced. It’s an understandable conundrum: Content marketing

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See You in a Couple of Weeks!

See You in a Couple of Weeks!

July 31, 2017 0 comments

The Fronetics blog will be taking a brief summer vacation. Starting today, the Fronetics blog will be taking a little hiatus. Don’t worry — it’s only for 2 weeks! We are working on some exciting things behind the scenes and can’t wait to share them with you. We’ll be back with our regular posting schedule

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Facebook Breaks 2 Billion Users, Instagram Crushes Snapchat, and More Social Media News

Facebook Breaks 2 Billion Users, Instagram Crushes Snapchat, and More Social Media News

July 27, 2017 0 comments

In July’s social media news, platforms saw a rise in daily active users and broke records in more than one category. Once thought to be a passing trend, social media is nowhere near slowing down in terms of growth. Next Web reported that India has taken over as the largest audience of Facebook, beating out

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Six Ways to Boost Sales and Marketing Alignment

Six Ways to Boost Sales and Marketing Alignment

July 25, 2017 0 comments

When you achieve sales and marketing alignment, your company will perform better. Here’s how to get there. The State of Inbound 2017 reports that only 22% of respondents say their sales and marketing relationship is tightly aligned. That’s a big problem. Sales and marketing teams that are tightly aligned perform better, and revenue increases as

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5 Reasons Supply Chain Companies Need to Be Curating Content

5 Reasons Supply Chain Companies Need to Be Curating Content

July 24, 2017 0 comments

Sharing content from third-party sources establishes your company as a go-to resource for all things related to your industry, sector, products, or services. When I hear the word “curate,” I think of an art gallery. I think of someone systematically picking pieces of art to display together. I think of the time and effort it

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Where on Social Media Will Competitors Be Next? Trends in Content Distribution Channels

Where on Social Media Will Competitors Be Next? Trends in Content Distribution Channels

July 20, 2017 0 comments

Recent surveys show video platforms are the next big focus for marketers in terms of content distribution channels. Social media marketing can seem a bit like keeping up with the Joneses. Which content distribution channels are your competitors using? Where are they getting the most engagement? How often are they posting and when? We’re big advocates

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7 Techniques for Personalizing Marketing Emails and Boosting Engagement

7 Techniques for Personalizing Marketing Emails and Boosting Engagement

July 19, 2017 0 comments

Personalizing marketing emails increases open rates, click-throughs, and revenue, but it takes so much more than addressing recipients by name. B2B buyers are increasingly expecting vendors to provide personalized experiences throughout the buyer’s journey. Marketers know this to be true — especially when it comes to email marketing. For example, emails with personalized subject lines

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5 Ways to Push Employees to Be Their Best without Stressing Them Out

5 Ways to Push Employees to Be Their Best without Stressing Them Out

July 18, 2017 0 comments

Great leaders are able to push employees to their fullest potential and increase productivity without causing undue stress. In a new study published in the Harvard Business Review, managers were 30% less likely than their coworkers to be stressed out. 30% LESS! One might assume that leadership takes the heat when it comes to performance

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7 Marketing Tasks Supply Chain and Logistics Companies Should Consider Outsourcing

7 Marketing Tasks Supply Chain and Logistics Companies Should Consider Outsourcing

July 17, 2017 0 comments

Outsourcing doesn’t have to be an all-or-nothing thing. Considering parsing off these marketing tasks based on internal resources and expertise. Everyone needs a little help sometimes. That’s particularly true when it comes to B2B marketing. In fact, 52% of B2B marketers attribute stagnancy in success to not having enough time devoted to their marketing programs,

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