In part three of our series on effective lead generation and nurturing, we walk you through the components of effective landing pages that convert visitors to leads. If you’ve been keeping up with our four-part series on effective lead generation, you should be up to speed on creating a valuable offer and a call-to-action that
Once you’ve decided how to create and package a valuable offer, the next step in an effective lead generation is creating calls-to-action that convert leads. If you read part one of our four-part series on effective lead generation, you’re familiar with the first step in creating a campaign that will generate a high volume of
The first step in an effective lead generation campaign is creating valuable offers to convince website visitors to entrust you with their contact information. Welcome to part one of my series on effective lead generation. In this four-part series, I’ll guide you through the four most crucial components of the creating an effective lead-generation and
For effective lead generation and lead nurturing, you need to create offers your audience finds valuable, calls-to-action to drive them there, a landing page to convert them, and a form to gather their information. Your strategic marketing objectives boil down to one basic mission: to generate a high volume of quality leads. But productive lead-generation and
The latest social media statistics show growth of Instagram, social messaging bots, and video content. We joke around here that one thing that will always stay the same is that social media will always be changing. 2018 has been a remarkable example of that thus far, particularly in regards to platforms like Facebook. Every
The growth of social messaging platforms is a big opportunity for your business to reach your audience with targeted content. Gone are the days when social messaging platforms are just about chatting or making plans with family and friends. You might be surprised to learn that “the combined total monthly active user count of the
Most agree the supply chain is integral to our economy. But what, exactly, comprises the U.S. supply chain economy? Ask a random sampling of 10 people on the street whether or not the supply chain is an integral part of the U.S. economy, and, more than likely, you’ll get at least 8 affirmative responses. But
If you want to be a better delegator, you have to assemble a strong team and make sure they use you as a resource, among other things. We’ve all heard it: the ability to delegate is critical to being an effective leader. And yet it’s one of the hardest leadership skills to master. Giving over
You have to take the long view with content marketing, allowing time for your strategy to develop, your brand to build authority, and your sales cycle to play out. When you undertake a new content marketing program, you’re making a big investment. So it makes sense that you want to start seeing immediate results. But
If you’re hoping to generate more leads on your website, you’re going to have to develop a holistic content strategy and create many strong calls-to-action. You may have read part one of this mini-series about the importance of having a solid website if you’re going to invest in content marketing. Essentially, there’s no point in
If you don’t give visitors many easy, attractive opportunities to convert on your website, content marketing won’t generate leads for you. I’ve been noticing a trend lately that I wanted to share. We talk with a lot of supply chain and logistics companies who are interested in the idea of content marketing. They’re catching on
Millennial talent seeks employment opportunities with companies that promote transparency, technology, excellence, and social change. We write often about the supply chain talent gap and how supply chain companies should be proactively recruiting millennials to join their companies. So a recent Harvard Business Review article, which talks about how companies that “young people find dull”
