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Digital and content marketing for the logistics and supply chain industries
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The 3 Most Important Sources of Information for B2B Buyers

The 3 Most Important Sources of Information for B2B Buyers

September 17, 2018 0 comments

Today’s B2B buyers are mostly digital natives who get the majority of their purchasing information from online searches, vendor websites, and peer recommendations. From a content marketing perspective, knowing where your buyers get their information is critical to an effective strategy. So what are most important sources of information for today’s B2B buyers? 20 years

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3 Dangers of Sales and Marketing Misalignment

3 Dangers of Sales and Marketing Misalignment

September 13, 2018 0 comments

When sales and marketing misalignment plagues your organization, it can have motivational and financial consequences. Imagine your business spending millions of dollars trying to fix one perceived problem — and it wasn’t even the problem, after all. Too often, B2B companies fall victim to the dangers of sales and marketing misalignment, often without even being

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3 Steps to Prove Social Media ROI

3 Steps to Prove Social Media ROI

September 11, 2018 0 comments

Daunted by the idea of proving social media ROI? These 3 steps will give you the structured framework you need to show the results of your efforts. We all know social media is effective — but do we really know it? Social Media Examiner’s 2018 Social Media Marketing Industry Report found that only 44% of

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Are You a Supply Chain Leader Who Embraces Change?

Are You a Supply Chain Leader Who Embraces Change?

September 10, 2018 0 comments

In today’s rapidly evolving economy, embracing change is crucial for success. These 5 behaviors define supply chain leaders who are change-agile. They say the only constant in life is change. When it comes to leadership in the supply chain, the old adage certainly rings true. If the last few decades have been consistent in any

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Content Marketing vs. Your Sales Staff: Who Does What?

Content Marketing vs. Your Sales Staff: Who Does What?

September 5, 2018 0 comments

When your content marketing and sales forces align their efforts, they form a powerful symbiotic relationship that grows your brand and your bottom line.    There’s a big misperception out there that content marketing represents some kind of threat to the job security of sales personnel. It’s absolutely true that content marketing is an inbound

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Live Video Can Be a Lead Generation Tool

Live Video Can Be a Lead Generation Tool

September 4, 2018 0 comments

Live video is a powerful tool that can help your supply chain business grow its social media footprint, build brand awareness, and generate leads. Live video is the super-hot new thing when it comes to generating leads and selling. But the supply chain has, so far, been hesitant to embrace it whole-heartedly as a marketing

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Snapchat Drops Daily Users, Workplace for Facebook Acquires Redkix, and More Social Media News

Snapchat Drops Daily Users, Workplace for Facebook Acquires Redkix, and More Social Media News

August 29, 2018 0 comments

Also in social media news August 2018: Twitter releases an ads playbook, Snapchat introduces a private ads marketplace, WhatsApp launches a Business API, and Facebook makes updates to its video metrics. As kids gear up for back to school, social media platforms are busy making updates with a focus on business pages. Facebook, Twitter, and

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For 64% of Marketers, Social Media Management Is Just One of Their Jobs

For 64% of Marketers, Social Media Management Is Just One of Their Jobs

August 23, 2018 0 comments

Too many supply chain businesses are devoting inadequate resources and personnel to social media management. Let’s be honest. It’s time for the supply chain to start taking social media management seriously. Even when we think we’re embracing the future, too may supply chain companies are stuck in the past when it comes to the way

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Can Data Analytics Improve the Security of Customer Data?

Can Data Analytics Improve the Security of Customer Data?

August 15, 2018 0 comments

Data breaches are all over the news lately, but data analytics may be the key to tighter security — and better customer service. A growing number of high-profile organizations have been in the news recently for data breaches that put customers at risk, and the trend shows no signs of stopping. Collecting data about customers

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Updates to LinkedIn Messenger, New Creative Tools for Facebook Ads, Twitter Tests Promoted Spotlight Ads, and More Social Media News

Updates to LinkedIn Messenger, New Creative Tools for Facebook Ads, Twitter Tests Promoted Spotlight Ads, and More Social Media News

July 31, 2018 0 comments

Also in social media news July 2018: Instagram publishes a creator handbook with tips and tricks, YouTube features searchable hashtags, and Facebook debuts funded news shows. Summer is half over and big box stores are already stocking their shelves with back to school supplies. While families are trying to sneak in their last trips before

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Making Forms that Convert Leads: Part 4 of Effective Lead Generation

Making Forms that Convert Leads: Part 4 of Effective Lead Generation

July 23, 2018 0 comments

Part four in our series on effective lead generation walks you through how to create a form that converts leads, getting you the information you need without driving prospects away. Welcome to the last installment of our series on effective lead generation and nurturing. Now that you know how to: Create and package a valuable

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Landing Pages that Convert: Part Three of Effective Lead Generation

Landing Pages that Convert: Part Three of Effective Lead Generation

July 19, 2018 0 comments

In part three of our series on effective lead generation and nurturing, we walk you through the components of effective landing pages that convert visitors to leads. If you’ve been keeping up with our four-part series on effective lead generation, you should be up to speed on creating a valuable offer and a call-to-action that

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7 skills logistics leaders will need to manage the digital supply chain
7 skills logistics leaders will need to manage the digital supply chain
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