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Digital and content marketing for the logistics and supply chain industries
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frologoknockoutbolderJuly
Digital and content marketing for the logistics and supply chain industries
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  • Home
    • Team
    • Careers
  • Our Services
    • Strategy
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A flexible computer chip made of wood

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Source: University of Wisconsin -Madison In 2014 the global consumer electronic market was valued at $1,224.8 billion.  Future Market Insights projects that the market will reach $2,976.1 billion by 2020, reflecting a CAGR of 15.4% during the forecast period, 2015 – 2020. As the industry grows, driven by our desire for new technology, so does the

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Drowning in big data, parched for information [Infographic]

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Big data is big.  Over the past two years alone more than 90% of the world’s data has been created.  Each day more than 2.5 quintillion bytes of data are created.  For those who are more numerically inclined that is more than 2,500,000,000,000,000,000 bytes per day. Companies are spending big money to determine how they

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Workplace diversity impacts the bottom line [Infographic]

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“A diverse organization will out-think and out-perform a homogeneous organization every single time”. A. Lafley, CEO – Procter & Gamble Recent research conducted by McKinsey & Company found that when it comes to the bottom line, diversity matters. Specifically, companies in the top quartile for gender diversity are 15% more likely to have financial returns above

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Results driven marketing with a targeted ROI

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Marketing that drives success and elevates brand position. Fronetics Strategic Advisors is a management consulting firm.  Since the company was founded we have worked with companies to identify and execute strategies for growth and value creation.  We have advised and worked with companies on their most critical issues and opportunities: strategy,  organization, talent acquisition, performance management, and M&A support.

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Uber for trucking. Is it here?

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Drew McElroy, founder of the start-up Transfix, is no newcomer to the trucking industry. McElroy was born into the business; his parents owned and operated the freight brokerage Andrew’s Express, affectionately naming it after McElroy. “I remember listening to my father structure deals. As a kid, it was all utterly confusing to me,” recalls McElroy.

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More small business are using SCM software

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  Software Advice, a Gartner Company, provides detailed reviews and research on thousands of software applications. The company works with buyers to identify supply chain systems that will meet their needs; therefore, making the buying process a little less murky and arduous. Software Advice recently released the report: Supply Chain Management Software, BuyerView.  The report is

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Transfix and the Uberfication of Trucking

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Transfix is poised to disrupt and transform the trucking industry. Uber, the on-demand driver for hire mobile service, has come to stand for disruption.  The company has not only transformed the taxi industry, it has changed everything.  Uber, Aaron Levie notes, is a “lesson in building for how the world *should* work instead of optimizing

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LinkedIn drives business value

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When thinking about where to focus your company’s social media presence, look at the numbers. LinkedIn generates 80% of B2B social media leads, more than Facebook, Twitter, and Google+ combined. A 2013 study conducted by Demo and CEO.com shared that “LinkedIn remains the one social media platform that is actually more popular with CEOs than

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Women in the Supply Chain; A Discussion [eBook]

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Between 70% and 80% of positions within the supply chain industry are held by men and 95% of top level supply chain positions within Fortune 500 companies are held by men. The lack of gender diversity is bad for business. Recent research by McKinsey & Company found that companies in the top quartile for gender diversity are 15% more

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Arrow Electronics’ Cathy Morris talks women in the supply chain

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Cathy Morris, senior vice president and chief strategy officer for Arrow Electronics, Inc., talks women in the supply chain and offers up career advice Men hold 95% of top level supply chain positions within Fortune 500 companies.  Outside the corner office things aren’t much better; between 70% and 80% of positions within the supply chain industry

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Top Female Supply Chain Executive, Mickey North Rizza, Talks Women in the Supply Chain

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Mickey North Rizza talks women in the supply chain As part of our series on women in the supply chain, I spoke with Mickey North Rizza, VP, Strategic Services at BravoSolution.  Mickey holds the distinction of Top Female Supply Chain Executive. She has 25 years of senior-level procurement, sourcing and supply management experience. Mickey has also

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The supply chain gender gap [Infographic]

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The number of women who work full-time in the workforce is up 15% since 1979. In the manufacturing sector, the story is very different. The number of men working in the manufacturing sector has increased, while the number of women working in the sector has declined. The number of women in the sector now stands

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