During his TED talk on the Internet of Things (IoT) technologist, Dr. John Barrett, described how every thing: appliances, furniture, vehicles, equipment, soil, food, animals and humans can become connected, identified, monitored, managed, and controlled. By 2032 he predicts that each person could come in contact with 3,000 to 5,000 connected things each day. IBM
Chief among the determinants of success and failure of companies around the world is the ability to effectively communicate ideas and information. Both internal and external communication play critical roles in advancing business objectives. To be sure, connecting with audiences to convey messaging is a central component of building a solid business strategy. Recent cultural
A survey conducted by Fronetics Strategic Advisors on the use of content within the logistics and supply chain industries found that content is being used by companies as an effective marketing tool. 86% of survey respondents reported that their company uses content as a marketing tool. 79% reported that content is an effective marketing tool
A survey on content use within the logistics and supply chain industries found that company blogs, Twitter, and LinkedIn are seen as the most effective content distribution channels. 75% of survey respondents reported that their company blog is a “very effective” channel for content distribution. 67% reported LinkedIn to be “very effective.” Respondents reported that
B2B companies are creating more content than ever before. This is true too for companies within the logistics and supply chain industries. Fronetics Strategic Advisors conducted a survey focused on the use of content within the logistics and supply chain industries. The survey found that companies within the logistics and supply chain industries are using
The Blumberg Advisory Group’s 2014 ITAD Trends Report shows that data security is the number one reason why companies implement an IT asset disposition (ITAD) strategy. That companies are concerned about data security is no surprise. Ongoing media reports have not only focused on data breaches, but have also highlighted examples of sensitive data being
Companies who are not participating in social media and using social technologies are at a disadvantage; social media means business. In a 2013 article in MIT Sloan Management Review, Gerald C. Kane, Associate Professor at the Carroll School of Management at Boston College, wrote: “When asked to define social media, most people probably rely on
Fronetics’ Kate Lee discusses how networked, connected devices and equipment will provide supply chain and logistics managers with something they often lack: the visibility and data necessary for supply chain optimization. Supply Chain Quarterly
The Internet of Things (IoT) “represents the convergence of the physical and digital worlds. Physical objects are equipped with technology that enables the object to send and receive information via fixed-wire or wireless communications links to the Internet, and to then transmit information in one form or another.” In 2003 there were an estimated 500
Social lurking doesn’t drive value; engagement drives value. To realize the benefits and seize the opportunities afforded by social media, companies need to use the information and intelligence gathered through social listening. Another essential component for success: engagement. Engagement is a differentiator. In the absence of engagement you are a lurker. Social lurking doesn’t drive
Social listening creates opportunities. Social listening is the process of monitoring social media to identify and assess what is being said about a company, individual, brand, product, or service. Through social listening you can gain market intelligence and intelligence about how your brand is perceived, and you can drive innovation. Moreover, as Daniel Newman points
Frank Underwood and his house of cards offers up valuable business lessons. Netflix’s Emmy-winning drama House of Card’s is one of the most binge-watched shows. Two percent of U.S. Netflix subscribers watched the entire 649 minutes of the second season in just over 72 hours. Around 6 to 10 percent of US subscribers watched at
