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Digital and content marketing for the logistics and supply chain industries
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Infographic: This is How Often to Tweet for Your Business

Infographic: This is How Often to Tweet for Your Business

July 10, 2019 0 comments

Knowing when and how often to tweet is just as important what you post. Here’s how often your business should be tweeting. Highlights: Be consistent with your tweeting frequency, while keeping content fresh. To determine how often to tweet for your business, experiment with different posting frequencies, and use analytics tools to track your results.

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Infographic: Fourth of July and the Supply Chain 2019

Infographic: Fourth of July and the Supply Chain 2019

July 3, 2019 0 comments

U.S. Consumers will shell out $6.78 billion on food for cookouts and picnics for the Fourth of July 2019. Highlights: Holiday food spending is projected to be down slightly from recent years. More Americans than ever (48.9 million) are planning to travel this Fourth of July. Men are expected to spend about $10 more on

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Top Podcasts for Packaging and Supply Chain Professionals

Top Podcasts for Packaging and Supply Chain Professionals

July 2, 2019 0 comments

Looking for ways to make your morning commute more productive? These 4 podcasts for packaging and supply chain professionals are on our must-listen list. Highlights: Download podcast episodes for on-the-go access to innovations, insights, and analysis from leading industry figures. Talking Logistics with Adrian Gonzalez is both highly approachable and insightful. SupplyChainBrain’s episode on Trends

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Facebook Changes Business Pages, LinkedIn Acquires Drawbridge, and More Social Media News for June 2019

Facebook Changes Business Pages, LinkedIn Acquires Drawbridge, and More Social Media News for June 2019

June 27, 2019 0 comments

Also this month in social media news: Facebook releases details of its forthcoming cryptocurrency, and Instagram Pushes IGTV With Horizontal Video LinkedIn updates ad features. Highlights: Facebook is removing several Information sections from business Pages, while also testing a feature that lets users preview posts. LinkedIn is increasing transparency for native advertising and boosting its

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Infographic: Leadership and Social Media – 3 Ways Social Media Breeds More Effective Leaders

Infographic: Leadership and Social Media – 3 Ways Social Media Breeds More Effective Leaders

June 25, 2019 0 comments

The intersection of leadership and social media is receiving growing attention. A leadership expert has identified 3 surprising ways social media can create more effective leaders. Highlights: Very few Fortune 500 CEOs are personally engaged in social media. Corporate leaders can get valuable unfiltered information through social media use and encourage a culture of free-flowing

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Video: Three Steps to Prove Social Media ROI

June 20, 2019 0 comments

Participating in social media is increasingly important for businesses in the supply chain. Here are the 3 steps to proving social media ROI. Highlights: It may seem obvious, but too many businesses approach social media marketing with vague goals or none at all. Once you’ve set your goals and identified your key metrics, it’s time to implement

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How Social Media Analytics Are Failing in An Increasingly Visual Climate

How Social Media Analytics Are Failing in An Increasingly Visual Climate

June 19, 2019 0 comments

As the internet is increasingly dominated by visual content, social media analytics are failing to keep up. Highlights: Most social media analytics tools are purely text-based. Even tools that analyze images are costly and offer limited insights. We predict that machine learning capabilities will improve and the gap between analytics capability and brands’ needs will

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10 Ways to Reduce Your Website Bounce Rate

10 Ways to Reduce Your Website Bounce Rate

June 18, 2019 0 comments

The percentage of visitors that stay on your site is key to lead conversion and search engine rankings. Here are our top tips to reduce your website bounce rate. Highlights: A high bounce rate will compromise your site’s search engine rankings. Slow website load times are a major cause of bounces. Publish high-quality, visually appealing

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Never Need to Know: a Work-Life Balance

Never Need to Know: a Work-Life Balance

June 13, 2019 0 comments

A new LinkedIn post takes a refreshing look at achieving a work-life balance for working parents. The article has been shared all over social media begging the question: does your office need to know? The New York Times reported that more and more couples are choosing to have smaller families due to economic factors. Let’s

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Infographic: 10 of the Best Social Media Analytics Tools (and How They Can Help Your Business)

Infographic: 10 of the Best Social Media Analytics Tools (and How They Can Help Your Business)

June 11, 2019 0 comments

An effective social media strategy requires data. Here are our 10 favorite social media analytics tools to empower you with insights that will boost your social media game. Highlights: Hootsuite and Sprout Social are all-around social media management tools that offer analytics. Google Analytics is an overall powerhouse tool to track the performance of all

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5 Books for Supply Chain Professionals to Read This Year

5 Books for Supply Chain Professionals to Read This Year

June 6, 2019 0 comments

Here are 5 books for supply chain professionals to gain insights about the industry and leadership practices. Highlights: There’s no substitute for the in-depth analysis and explanation made possible by the long-format of a book. Leadership and professional growth means learning from the perspectives and insights of others. This year’s list includes works by Richard

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How to Leverage Social Media for the Robotics Industry

How to Leverage Social Media for the Robotics Industry

June 5, 2019 0 comments

When it comes to digital marketing, social media is here to stay. Here’s our four-step guide to leveraging social media for the robotics industry. Highlights: Having a documented strategy is key to reap the benefits of social media marketing. Define your audience and establish concrete goals for social media campaigns. Set metrics and use data

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7 skills logistics leaders will need to manage the digital supply chain
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