Knowing when and how often to tweet is just as important what you post. Here’s how often your business should be tweeting. Highlights: Be consistent with your tweeting frequency, while keeping content fresh. To determine how often to tweet for your business, experiment with different posting frequencies, and use analytics tools to track your results.
U.S. Consumers will shell out $6.78 billion on food for cookouts and picnics for the Fourth of July 2019. Highlights: Holiday food spending is projected to be down slightly from recent years. More Americans than ever (48.9 million) are planning to travel this Fourth of July. Men are expected to spend about $10 more on
Looking for ways to make your morning commute more productive? These 4 podcasts for packaging and supply chain professionals are on our must-listen list. Highlights: Download podcast episodes for on-the-go access to innovations, insights, and analysis from leading industry figures. Talking Logistics with Adrian Gonzalez is both highly approachable and insightful. SupplyChainBrain’s episode on Trends
Also this month in social media news: Facebook releases details of its forthcoming cryptocurrency, and Instagram Pushes IGTV With Horizontal Video LinkedIn updates ad features. Highlights: Facebook is removing several Information sections from business Pages, while also testing a feature that lets users preview posts. LinkedIn is increasing transparency for native advertising and boosting its
The intersection of leadership and social media is receiving growing attention. A leadership expert has identified 3 surprising ways social media can create more effective leaders. Highlights: Very few Fortune 500 CEOs are personally engaged in social media. Corporate leaders can get valuable unfiltered information through social media use and encourage a culture of free-flowing
Participating in social media is increasingly important for businesses in the supply chain. Here are the 3 steps to proving social media ROI. Highlights: It may seem obvious, but too many businesses approach social media marketing with vague goals or none at all. Once you’ve set your goals and identified your key metrics, it’s time to implement
As the internet is increasingly dominated by visual content, social media analytics are failing to keep up. Highlights: Most social media analytics tools are purely text-based. Even tools that analyze images are costly and offer limited insights. We predict that machine learning capabilities will improve and the gap between analytics capability and brands’ needs will
The percentage of visitors that stay on your site is key to lead conversion and search engine rankings. Here are our top tips to reduce your website bounce rate. Highlights: A high bounce rate will compromise your site’s search engine rankings. Slow website load times are a major cause of bounces. Publish high-quality, visually appealing
A new LinkedIn post takes a refreshing look at achieving a work-life balance for working parents. The article has been shared all over social media begging the question: does your office need to know? The New York Times reported that more and more couples are choosing to have smaller families due to economic factors. Let’s
An effective social media strategy requires data. Here are our 10 favorite social media analytics tools to empower you with insights that will boost your social media game. Highlights: Hootsuite and Sprout Social are all-around social media management tools that offer analytics. Google Analytics is an overall powerhouse tool to track the performance of all
Here are 5 books for supply chain professionals to gain insights about the industry and leadership practices. Highlights: There’s no substitute for the in-depth analysis and explanation made possible by the long-format of a book. Leadership and professional growth means learning from the perspectives and insights of others. This year’s list includes works by Richard
When it comes to digital marketing, social media is here to stay. Here’s our four-step guide to leveraging social media for the robotics industry. Highlights: Having a documented strategy is key to reap the benefits of social media marketing. Define your audience and establish concrete goals for social media campaigns. Set metrics and use data
