Producing engaging content is the number one challenge for content marketers. Is content marketing working well for your business? If not, you are not alone. Though it is one of the most effective ways to grow your business, content marketing has been challenging B2B and B2C organizations since its inception. You may think it should
Facebook Live offers businesses a new, creative platform for engaging customers — here’s how to use it. You may have noticed a sudden flurry of notifications on your Facebook account, alerting you to a new feature called Facebook Live. Facebook has slowly been rolling out Live since August 2015, making it available to all pages
If Seneca the Elder could have peered into the future, shock is likely too weak of a word to describe his reaction. The Roman rhetorician is credited for being among the first to complain about the overload of information when he, in the 1st century AD, lamented that the abundance of books had become a “distraction.” Around
Increasing operational expenses to avoid capital expenditures that would boost warehouse capacity and functionality might end up costing you more in the long run. Consider this scenario: Demand is up and projected to grow for your products. But you are running out of space in your distribution center. Although you realize modernizing your distribution center
A cross-departmental social media team will improve your company’s social presence. At a former job, I was part of a team pushing for expanding access to our company’s social media pages. The accounts were administered by a handful of marketing managers, who did not want to relinquish control. After all, weren’t we using social media
Speak your boss’ language with metrics, statistics, and facts that articulate content marketing’s impact on customer acquisition and sales. Garnering C-suite support for your content marketing program can be a challenge. Your team knows that your strategy is working by evaluating a series of metrics (e.g., shares, website traffic, email click-through rates), but executives do
Having a documented content marketing strategy increases effectiveness and provides a baseline for measuring ROI. Content marketing is one of the most effective ways to increase brand awareness, broaden your customer base, and grow your business. Yet of the 88% of B2B marketers using content marketing, only 30% feel their efforts are successful. Why do
These tips will help you optimize your marketing emails to improve open rates. Are you spending time creating marketing emails that nobody opens? Today, everyone’s inbox is inundated with social media notifications, contests and giveaways, and marketing emails from every company they have even considered buying from in the last five years. How do you
Here are three of the top benefits of social media for businesses in the supply chain and logistics industries. We know that the majority of businesses participate in social media — in fact, a dominant 88% of B2B marketers report using these platforms as part of their marketing programs. Large corporations, small businesses, and those
In today’s digital world, it is amazing that many businesses, particularly those in the supply chain and logistic industries, are still questioning whether they should be on social media. The simple answer is yes — social media channels are the ideal place to brand, market, and grow your business. Here are five reasons why your company
Fronetics’ social media training offers basic instructions on how you can help your company get invited, show up, and make a good impression with customers online. What if you were told that a number of potential customers all visit the same place to chat and get to know businesses like yours before they choose to
Engage your leads early in meaningful dialogue to improve your chances of conversion. Your strategic marketing plan is generating a steady influx of quality leads, so closing sales should be easy, right? Only if you are contacting your leads early enough in the sales cycle. Leads become sale opportunities if they are approached like a
