Strapped for Content to Share? Try Reddit

Strapped for Content to Share? Try Reddit

Reddit

Reddit is a gold mine for relevant, engaging content to share with your social media followers.

You probably have heard that Reddit is useful in content marketing. But what, exactly, is it, and how do you use it?

Reddit is a news website/social network in which registered users submit content, such as posts and links, which the community of users (called redditors) curates by voting up or down. The more positive votes, the higher the content will appear on the page. Users also can comment on the content, and their comments are organized by the same up-down voting system. The discussion by redditors is often the most important part of any post.

Content is organized into categories, called subreddits. Subreddits can be as broad as News and Music and as specific as Supply Chain Risk Management and 3-D Printing News. Users can subscribe to a subreddit to have popular posts from that category published on their homepages.

Reddit, which ranks as the 9th most popular website in the U.S. and 31st globally, refers to itself as “the front page of the internet” for a good reason. Whatever the industry, topic, or perspective, there is content about it, ready for you to share.

That’s what makes Reddit great for content marketers, who are always looking for content to distribute to followers to keep them engaged. It is also intuitive to find and share exactly what you need.

5 easy steps to get started on Reddit

1) Sign up

First, you must register. Go to Reddit.com and click the “Sign Up” link in the upper-right-hand corner. Mobile users can download the Reddit app.

2) Get to know the community

After setting up a user account, you begin following a default set of subreddits, including topics like Art, Jokes, and Sports. Access them by clicking the “My Subreddits” dropdown menu on the upper-left corner of the homepage. These default subreddits are great for learning about the community.

3) Customize your subreddits

Find subreddits in your niche. It can take time to browse individual subreddits, but you can slash your search time by creating a multireddit, which is a custom dashboard of content around your particular topic of interest. First, find subreddits you want to include with the subreddit search box . This lets you search for all subreddits related to a keyword (for example, supply chain technology). Narrow down further with advanced search options.

4) Create a multireddit

Next, compile a master list of subreddit names, organized by topic, and save them in a multireddit. So, sign into your account, then go to the Reddit front page, and click on the dotted line on the left side. Click the “Create” button, and type in a name for your multireddit. (You can’t use spaces or symbols in the multireddit name.) When you’re finished, click “Create.” You can then filter the posts you see by those that are:

  • Hot: Posts that receive the highest engagement (upvotes/comments)
  • New: The most recent posts
  • Rising: Posts that are gaining popularity
  • Controversial: Posts that receive an equal mix of upvotes and downvotes
  • Top: The most popular posts of all time
  • Gilded: Posts that received reddit gold
  • Promoted: Sponsored content

5) Share

Once you find a link you would like to share on social media, you can queue up content directly from Reddit using Buffer and/or IFTTT. If you have the Buffer extension installed in your browser, you’ll see its link for each Reddit post. Click the link and schedule the Reddit post in your Buffer queue. You can also set up IFTTT recipes, which connect your Reddit activity to Buffer.

Can you post content on Reddit? Yes, but directly marketing your business and self-promotion is not allowed. Instead, create a presence by being relevant within a specific community. Check out reddiquette and FAQs to learn what posts are acceptable. Essentially, 10% or less of your posts and dialogue should link to your own content.

Posting your content can benefit your business. If your post rises to the front page of Reddit, it can drive more than 200K visitors to your content, get picked up by other websites, and garner a ton of social shares.

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Guide to Effective Content for the Logistics and Supply Chain Industries

Guide to Effective Content for the Logistics and Supply Chain Industries

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Fronetics’ new guide offers a road map for content production that will help grow your business.

Content marketing is one of the most effective ways to generate leads and grow your business. Yet only 30% of B2B marketers define their content marketing programs as successful. Time and again, they cite producing effective content as their main challenge.

Consider this: 27 million pieces of content are shared every day, and most of it is crap. For your content to be effective — meaning your content attracts your target audience and drives profitable customer action — it must stand out, really stand out, among the masses.

Fronetics has developed a guide to help companies in the logistics and supply chain industries create effective content. On Writing Good Content : A Guide for the Logistics and Supply Chain Industries provides a road map to producing content that generates leads and drives new business. With this guide, you will:

  • Learn the basic principles of good content
  • Identify potential content creators within your organization
  • Brainstorm ideas for original content
  • Receive writing prompts that will get you started producing the kind of content that will resonate best with your target audience

Start creating effective content today by downloading the free guide below.




Get the guide



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How We Deliver Content for the Supply Chain and Logistics Industries

How We Deliver Content for the Supply Chain and Logistics Industries

Fronetics’ six-step approach to content delivery helps elevate our clients’ brand position within the industry and drives growth.

The B2B buying process has evolved, and content is now an essential tool for generating and nurturing leads. Many businesses understand this: Reportedly, 88% of B2B marketers use content marketing as part of their programs, with lead generation (85%) and sales (84%) being the most important goals.

Many companies, however, find producing consistent, quality content — essential to a successful content marketing program — very challenging. Most don’t have the resources to make content a first priority, and many are unclear on what kinds of content will work for their business.

Fronetics Strategic Advisors partners with clients to create a content marketing program that drives growth. Handling all aspects from strategy to execution, our team leverages our vast and varied experience to deliver content that will elevate our clients’ brand position within their industry.

Our six-step approach to deliver content for our clients in the supply chain and logistics industries:

Our Approach FroneticsUnderstand

Our first priority is to work with you to create the most effective content marketing strategy for your company. That means fully understanding the specifics of your business — your target customers, your sales cycle, your KPIs, and your competition — in order to create a content strategy individualized for your specific situation and needs.

Analyze

Next, we audit your digital assets: what is in place and how well it is working to produce your desired results. What kinds of content are you producing, how often are you producing it, and what is resonating with your target audience?

Research

We examine who your competitors are and what they are doing well (and not so well), identifying any gaps in the marketplace. We also research keywords that will resonate with your target audience and identify linking opportunities that will direct potential customers to your website.

Plan

We work closely with you to establish strategic priorities. We develop content, social media, and lead-nurturing strategies built on our careful research, understanding of your business goals, and analysis of the marketplace.

Execute

We begin creating, curating, and distributing content for your business. Unlike other firms, we don’t outsource content creation. By keeping it all in-house, we are able to ensure a quality product. Our team can create:

  • Blog posts
  • Articles
  • eBooks
  • Case studies
  • White papers
  • Newsletters
  • Press releases
  • Infographics
  • Social media
  • Custom content

Measure

Finally, we put metrics on all of these activities, monitor them regularly, and provide you with a monthly marketing report. We identify challenges, trends, and opportunities and take action so that your content marketing program constantly evolves and delivers results.

If you are looking to improve your content marketing to drive meaningful engagement with prospects and customers, speak with us today.

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Create Marketing Emails People Will Open

Create Marketing Emails People Will Open

outlook-inbox

These tips will help you optimize your marketing emails to improve open rates.

Are you spending time creating marketing emails that nobody opens?

Today, everyone’s inbox is inundated with social media notifications, contests and giveaways, and marketing emails from every company they have even considered buying from in the last five years. How do you make your message stand out enough to not get deleted — let alone, read?

First and foremost, you must look at first-impression factors like subject lines, overall design, organization and formatting, and even when you are sending your emails.

For example, you may imagine potential customers sitting at their desks first thing each morning and going through emails, but that is not necessarily the case. Email marketing company Constant Contact finds that optimal open times vary widely by industry. But, truth be told, the best time for your business to send emails will be unique to your business — and the best way to know when is to test.

Another important factor to consider is how your potential customers are reading email. A recent Experian study found that 56% of email opens occur on a mobile device. If you send a marketing email that is not optimized for mobile, more than half of your recipients are straining and struggling to read your content. You’ve given them a good reason to delete it instead of reading it.

With these things in mind, how do you create marketing emails that potential customers will actually open and read? Here are a few basics:

Optimize what the recipient first sees.

Your sender name should be easily identifiable as coming from you, as this will influence if your reader opens your message.

Convey your point in the subject line.

Your subject line is the first thing your readers see and a major determinant in whether the recipient will open your email or hit delete. It should be short (under 70 characters so it does not get cut off), catchy, and attention-grabbing, but also to-the-point. Recipients should understand what the email is about without even opening it, but the subject line should hook them into wanting to know more.

Create a sense of urgency.

Give customers a reason to act quickly, rather than let the email sit in their inbox. Craft this sense of urgency within your subject line with some form of time limit or “what-you-must-know-now” phrasing.

Avoid words that label your email as spam.

Always avoid using words like “Cash,” “Quote,” and “Save.” Filters are designed to move emails with these words into spam.

Make it personal.

If the recipient is someone with whom you have done business or a potential customer that has signed up for newsletters or promotions, make it personal. Including their name makes the email feel conversational and almost rude if they don’t open it and at least see what you have to say to them. Studies show that personalized email subject lines increase open rates across industries by as much as 40%.

Certainly, open rates are not the only measure of success when it comes to marketing emails. But, to achieve your goals, it is vital to optimize the number of people who actually read your marketing message. Simply put, you cannot reach your audience unless you garner their interest quickly and get them to open up your message.

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Why You Need Content

Why You Need Content

Content drives business growth, builds customer loyalty, and helps nurture leads.

One of the best ways to market your business today is to plant the seeds that will generate new customers tomorrow. Enter, content marketing: a long-term solution that helps businesses build brand awareness, grow their audience, and generate new leads and sales.

Most companies, more than 85% of them, realize that content marketing is a vital component to cultivating growth. But, according to the Content Marketing Institute, less than half of those who use it believe they do it well.

It may be particularly difficult for smaller businesses to justify allocating precious time and resources to a strategy that they are not sure is being executed properly. How can they compete against industry giants that have name recognition and massive budgets working for them already?

Medium-sized to smaller companies need to establish a relationship with their potential customers or clients and drive brand awareness, accomplishing this goal with far less resources. And content is the way a company makes that all-important connection.

With quality content, you become a source of knowledge and advice. Most importantly, it reaches potential customers where they most often look for new information: online. Whether a blog, white paper, webinar, video, or social post, you are creating brand awareness and building trust by distributing content. Establishing your company as a reliable source of knowledge is what makes a customer eventually choose to do business with you.

Content Works Overtime

Through your content strategies, you have an endless opportunity to provide potential customers with information about your business, your services, products, tips, or simply advice. The best part is as long as it is good, quality content, on topics that speak to potential customers’ needs and questions, it will continue to generate sales leads.

According to the Harvard Business Review article on the subject, “In both B2B and B2C businesses, customers are doing their own research both online and with their colleagues and friends. Prospects are walking themselves through the funnel (where they gain knowledge for buying decisions), then walking in the door ready to buy.”

Coined by McKinsey, the metaphor of a “funnel” describes where consumers start with a number of potential brands in mind then methodically narrow down their choices. At the end, they emerge with the one brand they chose to purchase from. With social media and digital marketing, content is now a huge factor in the “customer decision journey”.

Will Content Work for Me?

A successful content marketing allows your business to reach more and more potential new customers each week.  However, there are some requirements for content to properly do its job.

  • Content needs to be consistent (frequent, fresh posts)
  • Content must be engaging (taps into what people really want/need to know)
  • Content must be good quality (entertains and informs: potential customers should learn something from it and walk away feeling that your company knows what it is talking about)

According to Inc. magazine, it is best to take a holistic approach to your content marketing plan. First you must write down your strategy and be able to tie your overall business goals and objectives into your content calendar.

This is your path and serves as an ongoing content guide. Statistically, only 11% of companies without a documented content marketing strategy find their efforts to be successful, versus 60% of companies with a strategy in place. Designate someone to lead your strategy, and success rises to 86%. In fact, according to a survey by the Content Marketing Institute, the majority of the most effective B2B marketers (86%) have a designated person overseeing their content marketing strategy; versus the 46% of less-effective marketers who do not.

Also remember, content marketing’s main objective is lead nurturing, not producing instant results. You will slowly develop a loyal following of readers and content consumers who continue to return to you for knowledge and, ultimately, your product or services.

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