B2B content marketing Archives

Digital and content marketing for the logistics and supply chain industries

What’s the competition up to? 4 real-life examples of effective marketing strategies

We conducted a quick audit of supply chain company pages — and found these examples of effective marketing strategies. The country is step by step trying to return to a new normal, but uncertainty continues to throw a wrench into full supply chain recovery. What are some examples of effective marketing strategies during such a disruptive time? When a Zappos order takes two weeks to arrive rather than the usual overnight, even end customers cannot help

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Video: How Often Should My Company Blog?

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Here are our thoughts on how often your company should blog, including challenges and ways to overcome them. Creating valuable, relevant content in a strategic and consistent manner creates demand for your products and services and drives profitable customer action. Blogging is a large part of the foundation of your content marketing strategy. If it’s

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B2B Marketing Trend 2018: Influencer Marketing

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One of 2018’s fastest growing marketing trends is influencer marketing. Companies will increase their influencer marketing budget to keep up with the competition. You’ve probably heard the buzzword by now: Influencer marketing seems to be on the tip of every marketer’s tongue these days. Linqia’s latest report, The State of Influencer Marketing 2018, shows that

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4 Reasons Not to Give Up on Content Marketing

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Ready to give up on content marketing? Chances are, you haven’t given it a fair shot. You’re three or maybe even six months into your new content marketing program. Congratulations! You’re probably noticing an uptick in web traffic, social reach, and other engagement metrics like time on page. You’re right on track! But you have

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Trump, Kardashian West, and Rather: Lessons for Content Creators

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Interesting, original content is central to brand building for the supply chain and beyond. What do Donald Trump, Kim Kardashian West, and Dan Rather have in common? Like ‘em or hate ‘em, they’ve each amassed an enormous organic following on social media. It doesn’t matter when or where they post it; these celebrities have proven

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Want More Leads? Focus on Brand Awareness.

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Why brand awareness is important to growing your business The singular goal of most companies that contact Fronetics is to generate more leads — today. This is not surprising in that leads are necessary to generate sales, and sales are necessary to revenue generation and to growth. What is surprising is the number of companies

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