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Digital and content marketing for the logistics and supply chain industries
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Digital and content marketing for the logistics and supply chain industries
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  • Home
    • Team
    • Careers
  • Our Services
    • Strategy
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    • Video
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    • Websites
    • Paid Advertising
    • Sales Enablement
  • Results
  • Resources
  • Blog
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Infographic: Delivering Content throughout the Buyer’s Journey to Help Your Sales Team Close Deals

Infographic: Delivering Content throughout the Buyer’s Journey to Help Your Sales Team Close Deals

August 27, 2018 0 comments

Repurposed and repackaged, your existing content is a valuable asset for your sales force throughout the buyer’s journey. If you’re a supply chain marketing professional, it’s likely that you spend a tremendous portion of your day researching, creating, packaging, and disseminating content. Your hard work is all about growing brand awareness and building your reputation

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3 Tips for Writing Pillar Content

3 Tips for Writing Pillar Content

February 13, 2018 0 comments

Here are three tips for writing pillar content that will help structure your posts, attract leads and gain better page rankings. In case you missed our series on writing for SEO, pillar content is a highly effective way to define your brand, drive traffic, and convert website visitors to leads. But in order to be

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Guide to Effective Content for the Logistics and Supply Chain Industries

May 30, 2016 0 comments

Fronetics’ new guide offers a road map for content production that will help grow your business. Content marketing is one of the most effective ways to generate leads and grow your business. Yet only 30% of B2B marketers define their content marketing programs as successful. Time and again, they cite producing effective content as their

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How to Hire a Copywriter: A Guide for the Supply Chain

How to Hire a Copywriter: A Guide for the Supply Chain

November 4, 2015 0 comments

3 things supply chain hiring managers should look for when hiring a copywriter. Since 94% of domestic B2B buyers conduct research online to make purchase decisions, maintaining high-quality content on your company’s website is crucial for attracting new business. But who has time for web upkeep, much less for the generation of new blog posts,

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All content is not created equal. Why you need good content.

January 1, 2015 0 comments

93% of B2B marketers use content marketing.  However, less than half (42%) of B2B marketers say that they are effective at content marketing.  One of the reasons these marketers are ineffective: bad content. All content is not created equal.  There is good content.  There is bad content.  Good content drives profitable customer action.  Bad content

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Become an industry leader by providing valued and trusted content

August 19, 2014 0 comments

By consistently creating, curating, and distributing valued and trusted content you can position your company as an industry leader. What is valued and trusted content? “Peer-power” A survey by the CMO Council found that all content is not viewed equally by B2B buyers.  “Peer-powered content” is more valued and trusted than non-peer content. The survey

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How to engage B2B buyers with content

August 5, 2014 1 comments

The amount of content on the internet is tremendous – and is growing by the second.  With 93 percent of B2B companies using content marketing, and with more than $16.6 billion dollars being invested annually by B2B companies in digital content publishing – how can your content and your business stand out? The CMO Council,

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7 skills logistics leaders will need to manage the digital supply chain
7 skills logistics leaders will need to manage the digital supply chain
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Emerging career spotlight: Digital Supply Chain Manager
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