frologoknockoutbolderJulyfrologoknockoutbolderJuly
Digital and content marketing for the logistics and supply chain industries
  • Home
    • Team
    • Careers
  • Our Services
    • Strategy
    • Content
    • Social Media
    • Video
    • Email
    • Websites
    • Paid Advertising
    • Sales Enablement
  • Results
  • Resources
  • Blog
  • Contact
frologoknockoutbolderJuly
Digital and content marketing for the logistics and supply chain industries
Close
  • Home
    • Team
    • Careers
  • Our Services
    • Strategy
    • Content
    • Social Media
    • Video
    • Email
    • Websites
    • Paid Advertising
    • Sales Enablement
  • Results
  • Resources
  • Blog
  • Contact
6 Ways to Repurpose Content

6 Ways to Repurpose Content

October 15, 2018 0 comments

Content creation requires time, money, and creativity. Here are 6 creative ways to repurposing existing content that will ensure you get the maximum value out of your work. You could say I’m “scrappy.” My mom always says that I can stretch a dollar farther than anyone she knows. That also applies to my professional life,

Learn more

Need Customers to Participate in a Case Study? Try These 4 Strategies.

Need Customers to Participate in a Case Study? Try These 4 Strategies.

November 9, 2017 0 comments

Case studies have proven to be one of the most effective kinds of content in converting leads to buyers. Here are 4 strategies to getting customers to participate. The 2017 Content Preferences Survey Report found that 78% of B2B buyers used vendor case studies as part of their purchasing decisions in the past 12 months.

Learn more

How to Get More Web Traffic, Leads, and Customers

How to Get More Web Traffic, Leads, and Customers

September 29, 2016 0 comments

Content marketing can help your organization amplify its efforts to drive traffic, improve conversion rates, and increase sales. A recent survey of over 4,500 marketers at organizations around the globe found that converting leads to customers (74%) and growing traffic to their websites (57%) were their companies’ top marketing priorities. Perhaps not surprisingly, these marketers

Learn more

Content Drives Sales for Manufacturing and Warehousing Technology Company

Content Drives Sales for Manufacturing and Warehousing Technology Company

September 20, 2016 0 comments

A content marketing strategy helped one organization generate leads, increase web traffic, and drive sales and new business. Why would my company blog? Do we really need to be on social media? What is a white paper, and who would read one that I wrote? These are questions that many businesses in the manufacturing and

Learn more

Content Marketing Works — Just Ask TotalTrax

Content Marketing Works — Just Ask TotalTrax

August 29, 2016 0 comments

Fronetics designed a content marketing strategy that helped the logistics software company realize increases in new business and sales revenue. Your company is doing pretty well. You have a nice website and a social media account or two. And you’ve experienced year-over-year growth. Why would you do anything differently? Just ask TotalTrax, a provider of

Learn more

How a Logistics Technology Company Grew New Business by 30% with Content Marketing

August 23, 2016 0 comments

TotalTrax leverages content marketing to increase web traffic, generate high-quality leads, and, ultimately, grow business. TotalTrax, Inc., is a provider of real-time vehicle, driver, and inventory tracking technologies for manufacturing and warehouse operations. Despite a decade of positive growth, the company knew it was missing opportunities for new business because of its lack of a

Learn more

When Traditional Marketing Methods Stop Working, Try Digital Marketing

March 1, 2016 0 comments

A new digital marketing program helped one firm reinvent itself after traditional methods proved ineffective. A prominent marketing firm was experiencing an all-too-familiar predicament: They had a great product that, for some reason, was not selling. They had been following their traditional marketing regimen; however, something about the purchasing landscape seemed to have shifted, and

Learn more

Real Estate Firm Grows Sales by 300% through Content Marketing

February 22, 2016 0 comments

Content marketing grew one real estate marketing firm’s sales by 300% in less than a year. Consumers are increasingly going online to conduct research before making a purchase. And that holds true for even the largest investments. The National Association of Realtors reports that a whopping 94% of Millennials who recently purchased a home relied

Learn more

How a 3PL acquired 98 new customers

November 18, 2014 0 comments

Cerasis is a top North American third party logistics company offering logistics solutions with a strong focus on LTL freight management.  In 2012 the company decided to move from a traditional approach to marketing (ads in print publications and a heavy reliance on referrals) to a digital strategy – inbound marketing. Within 25 months: Visits to the Cerasis

Learn more

How a 3PL was able to grow their revenue by more than 14%

November 13, 2014 0 comments

Founded in 1997, Cerasis is a top North American third party logistics company offering logistics solutions with a strong focus on LTL freight management.  For 15 years the company utilized traditional marketing strategies – placing ads in glossy industry publications (print) and relying heavily on referrals.  This strategy was effective.  The company acquired new customers, retained current customer,

Learn more

How to write a B2B case study that generates leads

August 26, 2014 0 comments

A 2013 survey of B2B marketers by LinkedIn found that when it comes to lead generation, customer testimonials and case studies are considered the two most effective content marketing tactics.  Why are customer testimonials and case studies so effective?  Because they are content that is valued and trusted by B2B buyers. How can you write a

Learn more

Social Media and Content Marketing Works, Just Ask Freight Logistics Company Cerasis

April 30, 2014 0 comments

By launching a new digital, social media, and content marketing strategy, Cerasis saw a big, positive impact on its bottom line. Companies within the manufacturing, supply chain, logistics, transportation, distribution and freight industries have been slow to create and execute digital, social media, and content marketing strategies.  The primary reason: a lack of understanding of the

Learn more

Follow Us
Subscribe to our blog
Categories
Archives
March 2023 
MTWTFSS
 12345
6789101112
13141516171819
20212223242526
2728293031 
Contact Us

P.O. Box 593
Newburyport, MA 01950

978-499-9988
[email protected]

Our Brands
Recent Posts
7 skills logistics leaders will need to manage the digital supply chain
7 skills logistics leaders will need to manage the digital supply chain
August 28, 2020by Guest contributor
Emerging career spotlight: Digital Supply Chain Manager
Emerging career spotlight: Digital Supply Chain Manager
August 21, 2020by Guest contributor
© 2023 · Fronetics