A survey on content use within the logistics and supply chain industries found that company blogs, Twitter, and LinkedIn are seen as the most effective content distribution channels. 75% of survey respondents reported that their company blog is a “very effective” channel for content distribution. 67% reported LinkedIn to be “very effective.” Respondents reported that
B2B companies are creating more content than ever before. This is true too for companies within the logistics and supply chain industries. Fronetics Strategic Advisors conducted a survey focused on the use of content within the logistics and supply chain industries. The survey found that companies within the logistics and supply chain industries are using
Here are the top supply chain and logistics blog posts of 2014 2014 is over and a new year has begun. We look back at the content we created and shared in 2014. Looking at content focused on the supply chain and logistics industries, there are three topics which garnered the most interest: The use
Content marketing is among the hottest topics in marketing and media. However, most companies should stop their content marketing efforts – immediately. The reason these companies should stop is because, despite the hipness of content marketing, they will not realize a positive ROI and will not grow their business through content marketing. In short, many
Last month when Flipboard launched the third version of its mobile news app, Mashable called it “the most personal and magazine-like experience the platform has offered yet”. Compared to previous versions, Flipboard 3.0 seems more adept in curating relevant and individualized content for users – a function that can be traced to Flipboard’s newly acquired,
The amount of content on the internet is tremendous – and is growing by the second. With 93 percent of B2B companies using content marketing, and with more than $16.6 billion dollars being invested annually by B2B companies in digital content publishing – how can your content and your business stand out? The CMO Council,
Many companies within the logistics and supply chain industries are stuck on the social media starting line. The reason – “they can’t get past the word ‘social’ and the perception it creates.” The reality is that social media is a tool that can be utilized to create value and grow your business. This is the fourth
The internet is a fire hose stream of content. Being able to navigate the deluge of content and identify the content that is valuable to your customers and to your business is essential; it can also be incredibly time consuming. Content curation tools can save time and increase productivity. Here are 11 content curation tools
Adam Robinson of freight logistics company Cerasis wrote a series of posts which outlined the company’s social media and content marketing strategy and the successes the company has achieved through the execution of their strategy. The series also included how-to guides: how to create a social media and content marketing strategy and how to execute a social media and content marketing
This is the first in a series of blog posts written by Adam Robinson, Director of Marketing at Cerasis. Founded in 1997, Cerasis is a top freight logistics company and truckload freight broker. The purpose of this series of blog posts is to give others in our industry and especially those in the manufacturing industry,
Despite the considerable amount of attention paid to demand generation, many companies (including some companies actively employing a demand generation strategy) do not have a clear understanding of what demand generation actually is. When asked to define demand generation, a common response is: the generation of demand. Another common response: a marketing strategy. An honest
