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Digital and content marketing for the logistics and supply chain industries
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Digital and content marketing for the logistics and supply chain industries
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  • Home
    • Team
    • Careers
  • Our Services
    • Strategy
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    • Sales Enablement
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Blogs and LinkedIn are the most effective content distribution channels for the supply chain industry

March 26, 2015 1 comments

A survey on content use within the logistics and supply chain industries found that company blogs, Twitter, and LinkedIn are seen as the most effective content distribution channels. 75% of survey respondents reported that their company blog is a “very effective” channel for content distribution.  67% reported LinkedIn to be “very effective.” Respondents reported that

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Report: Content use within the logistics and supply chain industries

March 25, 2015 0 comments

B2B companies are creating more content than ever before.  This is true too for companies within the logistics and supply chain industries. Fronetics Strategic Advisors conducted a survey focused on the use of content within the logistics and supply chain industries.  The survey found that companies within the logistics and supply chain industries are using

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Top 10 supply chain and logistics blog posts of 2014

January 5, 2015 0 comments

Here are the top supply chain and logistics blog posts of 2014 2014 is over and a new year has begun.  We look back at the content we created and shared in 2014. Looking at content focused on the supply chain and logistics industries, there are three topics which garnered the most interest: The use

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Don’t fall prey to “content stuff”

December 31, 2014 0 comments

Content marketing is among the hottest topics in marketing and media.  However, most companies should stop their content marketing efforts – immediately.  The reason these companies should stop is because, despite the hipness of content marketing, they will not realize a positive ROI and will not grow their business through content marketing.  In short, many

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Flipboard + Zite = A More Intelligent Way to Discover Relevant Content

November 20, 2014 0 comments

Last month when Flipboard launched the third version of its mobile news app, Mashable called it “the most personal and magazine-like experience the platform has offered yet”. Compared to previous versions, Flipboard 3.0 seems more adept in curating relevant and individualized content for users – a function that can be traced to Flipboard’s newly acquired,

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How to engage B2B buyers with content

August 5, 2014 1 comments

The amount of content on the internet is tremendous – and is growing by the second.  With 93 percent of B2B companies using content marketing, and with more than $16.6 billion dollars being invested annually by B2B companies in digital content publishing – how can your content and your business stand out? The CMO Council,

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Social media gets customers for the logistics and supply chain industries

June 23, 2014 0 comments

Many companies within the logistics and supply chain industries are stuck on the social media starting line.  The reason – “they can’t get past the word ‘social’ and the perception it creates.”  The reality is that social media is a tool that can be utilized to create value and grow your business.  This is the fourth

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11 content curation tools for your business

May 19, 2014 0 comments

The internet is a fire hose stream of content.  Being able to navigate the deluge of content and identify the content that is valuable to your customers and to your business is essential; it can also be incredibly time consuming.  Content curation tools can save time and increase productivity. Here are 11 content curation tools

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Freight logistics company Cerasis offers sage advice on social media and content marketing

May 12, 2014 0 comments

Adam Robinson of freight logistics company Cerasis wrote a series of posts which outlined the company’s social media and content marketing strategy and the successes the company has achieved through the execution of their strategy.  The series also included how-to guides: how to create a social media and content marketing strategy and how to execute a social media and content marketing

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Cerasis talks content marketing and social media

May 6, 2014 2 comments

This is the first in a series of blog posts written by Adam Robinson, Director of Marketing at Cerasis.  Founded in 1997, Cerasis is a top freight logistics company and truckload freight broker. The purpose of this series of blog posts is to give others in our industry and especially those in the manufacturing industry,

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What the heck is demand generation?

February 12, 2014 0 comments

Despite the considerable amount of attention paid to demand generation, many companies (including some companies actively employing a demand generation strategy) do not have a clear understanding of what demand generation actually is. When asked to define demand generation, a common response is: the generation of demand.  Another common response: a marketing strategy.  An honest

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