Best blog of the logistics and supply chain industries 2015 – Vote now!
Fronetics is, once again, looking to uncover the top industry blog of 2015. We need your help by voting for your favorite blog in the logistics and supply chain industries.
Fronetics offers half and full day digital and content strategy workshops
Buyers are online. They are conducting research and gathering information so that they can make a purchase. Will your company show up when your buyers conduct an online search? If your company doesn’t rank on the first page of the search engine results it is unlikely that your company will be found by the buyer.
Content Marketing Should Change How You Sell, Here’s How
Content marketing, the modern approach to sales, has changed many things about the sales process. Potential customers are more informed and can enter the sales process at various steps through what was traditionally known as the “sales funnel” but is now being referred to as a more circular experience, or as coined by McKinsey, the “customer
Three Content Marketing Must-Reads for Supply Chain Professionals
Content marketing is the way of the future. All industries are investing in it with increased staffing and funding. According to the Content Marketing Institute, “55% of B2B organizations and 59% of B2C organizations plan to increase their content marketing budget in the next 12 months.” A poll by Smart Insights of more than 600
How to Hire a Copywriter: A Guide for the Supply Chain
3 things supply chain hiring managers should look for when hiring a copywriter. Since 94% of domestic B2B buyers conduct research online to make purchase decisions, maintaining high-quality content on your company’s website is crucial for attracting new business. But who has time for web upkeep, much less for the generation of new blog posts,
Content is crap.
In a recent article published in Harvard Business Review Greg Satell put forth that “content is crap.” As a writer and as the person who runs the content division of consulting firm Fronetics Strategic Advisors, Satell’s article caught my eye. Here’s the thing – I read Satell’s article and have to say that he is
How to create an effective content strategy [Template]
With 3 out of 4 marketers across the globe prioritizing content marketing, producing unique content to attract and convert website visitors can be tough. From social media to blog posts to ebooks and webinars, buyers are accessing your content through a myriad of channels. The amount and frequency of content to create can be dizzying.
Fronetics uses content marketing to drive results and help businesses grow
Content marketing has become a key marketing strategy for many businesses. Statistics show that content marketing generates three times more leads than traditional marketing methods – and those leads cost an average of 62% less. At Fronetics, we’ve built our content marketing services around one goal – helping our clients grow. We’re harnessing the power
Content marketing for the logistics and supply chain industries [Download]
Earlier this year, when Fronetics Strategic Advisors set out to explore the role of content within the logistics and supply chain industries, a full 86% of the companies we surveyed reported using content as a marketing tool – their primary goals being to build brand awareness and generate leads. Remarkably, more than three quarters of
Top 5 Blogging FAQs – and My Take on the Answers
Editor’s note: This is a guest post written by David Weaver. David has spent the past several years developing a best practice online marketing strategy for the inventory and supply chain division at INFORM GmbH. Blogging has been around for years, yet some of the most basic questions regarding this communication method are still being asked.
DIY fail-proof content marketing strategy [eBook]
95% of B2B enterprise marketers and 86% of B2C marketers use content marketing. The down and dirty is that content marketing works. Content marketing attracts leads and converts leads to customers – and it does so at a lower cost than traditional marketing (and in a much less invasive manner). Here are some cold hard
How to calculate content marketing ROI
It’s impossible not to recognize that the business world is changing. Whether it’s the fall of the travel agent as people migrate towards online booking, or the irrelevance of the compact disc as Spotify and iTunes changed the music industry, or how advertising is done. Outbound marketing, such as print ads, TV ads, banner ads,