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Digital and content marketing for the logistics and supply chain industries
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    • Team
    • Careers
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The gender of your CEO and your bottom line

December 10, 2015 0 comments

Women hold just 4.4% of CEO positions at S&P 500 companies, and this number is set to drop when Carol Meyrowitz  steps down as CEO of TJX Companies, Inc. and moves into the role of executive chairperson.  Looking globally, just 8% of companies with revenues of at least $500 million have a female CEO.  Here’s the thing

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Logistics companies leverage social media for growth

November 11, 2015 0 comments

Social media has been critical to the growth of Coyote Logistics and Transplace. The logistics and supply chain industries have been slow to join the social media bandwagon, many citing time and budget constraints as prohibiting factors. Small businesses, in particular, may find it difficult to allocate very limited resources to this task. The marketing

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The Role of Social Media in Supply Chain Intelligence

September 30, 2015 0 comments

The social economy is estimated to be $1.3 trillion U.S. dollars annually. Social media is more than a collection of personal commentary, photos, and inspirational quotes. Increasingly, social media creates an opportunity to gather information, and social media is becoming a useful tool for businesses to connect with other businesses and clients. Although Facebook is

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5 Ways to Optimize Strategic Sales

September 14, 2015 0 comments

Selling certainly isn’t like it used to be. Take the requisite childhood lemonade stand, for example. Every summer thousands of entrepreneurial youths take to their neighborhood streets with pitchers of homemade lemonade to offer passers-by a cool drink for a small fee. For decades now these business startups and their transactions have generally been straight-forward.

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Why the sharing company can count on success

July 15, 2015 0 comments

The sharing of tangible and intangible assets will increasingly become a fundamental feature of successful businesses. Few developments of late are as intriguing as the rise and disruptive impact of the collaborative economy. In a very short time, services that we may have thought of as permanent fixtures of our business and personal lives have

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How to fire a client

July 2, 2015 0 comments

“You’re fired!” What you need to know about firing a client In the early stages most independent contractors and businesses encounter a learning curve when it comes to client procurement and business practices. They may need to find their footing in terms of understanding their own interests and strengths. Over time they start to understand

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How to effectively raise prices

July 1, 2015 0 comments

How to increase prices and retain customers Companies raise prices all the time. There are various reasons, explanations, and results. Sometimes companies disclose the changes, but sometimes customers and clients never even catch wind of a change. Let’s have a look at the causes, the perception, and the actions to take. Why? Usually there’s an

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When change is bad for business

April 7, 2015 0 comments

There are times when change is good.  There are also times when change is bad for business. The phrase “If it ain’t broke, don’t fix it” is often attributed to Thomas Bertram Lance, businessman and Director of the Office of Management and Budget under President Jimmy Carter. He was quoted in the May 1977 issue

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To grow your business you need to know your customers

November 27, 2014 0 comments

The Dunkin’ Donuts in Boston’s Back Bay Station is a well-oiled machine.  The whole process – ordering a cup of coffee, paying, and receiving said coffee – takes seconds.  The experience is something reminiscent to Seinfield’s Soup Nazi. For customers who frequent this Dunkin’ Donuts expect this.  They have timed their commute down to the

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Why your B2B inbound marketing strategy isn’t working

September 16, 2014 0 comments

I work with companies from the supply chain and logistics industries to identify and execute strategies that will grow their business.  Too often I see companies who have invested time and money into developing a B2B inbound marketing strategy and have fallen flat.  Here are six reasons why inbound marketing strategies tend to fail: The

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The GM Recall and the Supplier Relationship

June 5, 2014 1 comments

This article is part of a series of articles written by MBA students and graduates from the University of New Hampshire Peter T. Paul College of Business and Economics. By now we have all heard the story of GM’s faulty ignition switches that are being linked to thirteen deaths and thirty one front-end collisions. The ignition switches in car models: Chevy

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Social Media and the Logistics and Supply Chain Industries

January 28, 2014 0 comments

Social media and social media technologies have rapidly changed the way companies do business across every type of industry. Social media brings businesses closer to their customers, provides a platform for communication and building thought leadership, and when executed properly it can help drive business and provide a significant return on investment. Businesses that ignore

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