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Digital and content marketing for the logistics and supply chain industries
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Using Analytics to Align Sales and Marketing Teams

Using Analytics to Align Sales and Marketing Teams

May 21, 2019 0 comments

Supply chain companies are increasingly recognizing the need to align sales and marketing teams through the use of analytics. Highlights: Sales and marketing alignment can be aided by analytics tools. A content audit can ensure sales has relevant material for every stage of the buyer’s journey. Digital Asset Management Software acts as a unified repository

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Video: SEO and Video Posts – What You Need to Know

April 16, 2019 0 comments

With the growing popularity of video, it’s harder for video posts to rank in search results. Here’s what marketers need to know about SEO and video posts. Highlights: When choosing your video hosting platform, it’s important to consider the reasons why you want your videos to rank, such as lead generation or brand awareness. Spend

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Video: SEO Basics – Everything Your Brand Needs to Know

February 26, 2019 0 comments

SEO helps your website rank higher in search engine results pages. Here are the SEO basics to get your website performing better and in front of your target audience. Highlights: SEO stands for search engine optimization — that much has stayed the same. It refers to techniques that help your website rank higher in search

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Instagram Preps for Long-Form Video, Google Provides Better Transparency Over Ads, and More Social Media News

Instagram Preps for Long-Form Video, Google Provides Better Transparency Over Ads, and More Social Media News

June 28, 2018 0 comments

Also in social media news June 2018: Instagram released ranking criteria for its algorithm, Apple expands advertising businesses with a new network for apps, and Facebook is cracking down on new requirements for custom target audiences. Summer is in full swing, and so are the most popular social media platforms. Facebook, Instagram, Snapchat, and even

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How Google Does Supplier Diversity

How Google Does Supplier Diversity

April 23, 2018 0 comments

Google implemented a supplier diversity program to drive economic growth for small businesses and help boost Google’s innovative culture. In 2014, Google launched a supplier diversity program to ensure that its staff had the ability to search large and small vendors when purchasing products or services. The tool it developed has helped Google employees create

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7 Search Engines Changes that Affect Your SEO: Infographic

7 Search Engines Changes that Affect Your SEO: Infographic

February 19, 2018 0 comments

Search engines are evolving, and these changes will have big impacts on how searchers find your content. Here are 7 changes that will affect your SEO. Internet users are changing how they search, and in response, search engines are changing how they rank content. Newer, more sophisticated algorithms have had big impacts on SEO rankings

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A New Way to Think about Writing for SEO in Today’s Changing Search Landscape

A New Way to Think about Writing for SEO in Today’s Changing Search Landscape

February 5, 2018 0 comments

Internet users are changing how they search, and search engines are changing in response — which means writing for SEO is changing, too. Here’s what you need to know. I’ve just completed a really detailed, often-complicated series about writing for SEO in today’s changing search landscape. I hope you read all four posts and now

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6 Key Attributes Google Instills in Its New Managers

6 Key Attributes Google Instills in Its New Managers

October 16, 2017 0 comments

Google trains new managers in these six areas to make them highly effective leaders. When you think of the word “manager,” you associate it with leadership. (Or, at least, I do.) But the two don’t necessarily go hand in hand. Being a manager is just a position; a leader is something more. Oftentimes the skills

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Google Rivaling Snapchat Discover, Twitter Lets You Pay to Play, and More Social Media News

Google Rivaling Snapchat Discover, Twitter Lets You Pay to Play, and More Social Media News

August 29, 2017 0 comments

When it comes to social media news in August 2017, the words of Kanye West, “stronger, better, faster, stronger,” have never been truer. August has seen a continued push to get more information to more people in real time. Pinterest is introducing mobile ads. YouTube is adding sharing and chat features to the app. Google

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Facebook and Pinterest Update Ads, New Snapchat Tools, Google Lens, and More Social Media News

Facebook and Pinterest Update Ads, New Snapchat Tools, Google Lens, and More Social Media News

May 25, 2017 0 comments

In this month’s social media news, Facebook cracks down on misleading content, while Snapchat and Pinterest appeal to advertisers. If you sense that the competition between social media networks for users and advertisers is heating up, you’re not alone. This month, Facebook continues its quest to cut down on the sharing of false information and

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Facebook Ranks Reactions Higher than Likes and More Social Media News

Facebook Ranks Reactions Higher than Likes and More Social Media News

March 27, 2017 0 comments

Here are the major headlines happening in social media news, specially curated for the supply chain, as of March 2017. It’s not easy keeping pace with the latest happenings in the constantly evolving social media landscape — but it’s a must for your business. To help keep you up to date, here’s our monthly rundown

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Social Media Facts for B2B Companies

March 28, 2016 0 comments

A recent collection of social media facts and stats offers an interesting look at B2B company and buyer behavior. Last month, Webbiquity published a list of 49 social media facts and stats about user behavior on Facebook, Twitter, LinkedIn, Pinterest, Instagram, and Google+. These figures, collected from various studies, offer insight into how people and

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7 skills logistics leaders will need to manage the digital supply chain
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