by Fronetics | May 21, 2019 | Blog, Content Marketing, Data/Analytics, Logistics, Marketing, Supply Chain
Supply chain companies are increasingly recognizing the need to align sales and marketing teams through the use of analytics. Highlights: Sales and marketing alignment can be aided by analytics tools. A content audit can ensure sales has relevant material for every...
by Fronetics | Apr 16, 2019 | Blog, Content Marketing, Marketing, SEO, Video Marketing
With the growing popularity of video, it’s harder for video posts to rank in search results. Here’s what marketers need to know about SEO and video posts. Highlights: When choosing your video hosting platform, it’s important to consider the reasons...
by Fronetics | Feb 27, 2019 | Blog, Marketing, SEO, Website Development
SEO helps your website rank higher in search engine results pages. Here are the SEO basics to get your website performing better and in front of your target audience. Highlights: SEO stands for search engine optimization — that much has stayed the same. It...
by Fronetics | Jun 28, 2018 | Blog, Content Marketing, Current Events, Marketing, Social Media
Also in social media news June 2018: Instagram released ranking criteria for its algorithm, Apple expands advertising businesses with a new network for apps, and Facebook is cracking down on new requirements for custom target audiences. Summer is in full swing, and so...
by Fronetics | Apr 23, 2018 | Blog, Current Events, Logistics, Strategy, Supply Chain
Google implemented a supplier diversity program to drive economic growth for small businesses and help boost Google’s innovative culture. In 2014, Google launched a supplier diversity program to ensure that its staff had the ability to search large and small vendors...