An effective social media strategy requires data. Here are our 10 favorite social media analytics tools to empower you with insights that will boost your social media game. Highlights: Hootsuite and Sprout Social are all-around social media management tools that offer analytics. Google Analytics is an overall powerhouse tool to track the performance of all
When it comes to social media, timing is everything. These 5 tools will help you determine the best time to post on social media for your business. Highlights: Social media is playing an increasing role in B2B purchasing decisions. Even if you’re posting great content, if you’re doing it at the wrong times, you’re losing
Need some Instagram for B2B marketing inspiration? These 10 brands are getting it right. Highlights Instagram is a great opportunity for B2B businesses. Avoiding blatant sales or advertising pushes is key. Successful accounts engage users with interesting visuals and/or provide them with value through informative content. Instagramnow boasts over 1 billion monthly active users, making
Social media scheduling tools can make social media management much easier while improving your bottom line. Managing your business’ social media accounts might sound like a simple task — a fun one, even. But once it falls on your plate, it won’t take you long to realize: it’s a lot of work. That’s not to
Use these 10 social media analytics tools to measure the success of your social media efforts. Analyzing your social media performance is critical to a successful marketing effort, especially in light of recent changes to Facebook’s News Feed. You need the tools to determine what’s working and what isn’t, as well as the best time
Here’s how to quantify the impact of content marketing on brand awareness, a notoriously difficult benefit to measure. A successful content marketing strategy strengthens the relationship between brands and their target audiences. And brand awareness is a key component to any successful content marketing strategy. Ultimately, the more aware audiences are of your brand, the
Find out when your target audience is most active on different social media platforms by using these 4 online tools. Social media has changed the landscape for doing business. With the click of a button, companies are able to instantly communicate with untapped markets and potential clients. The days of face-to-face interactions have been replaced
