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Digital and content marketing for the logistics and supply chain industries
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    • Team
    • Careers
  • Our Services
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Infographic: Facebook Messenger Numbers You Need to Know

Infographic: Facebook Messenger Numbers You Need to Know

October 24, 2019 0 comments

Facebook Messenger is the latest trend in chatbots for the supply chain. Here are powerful numbers to prove why your brand needs to be active on the messaging platform. Patience is a virtue of the past. Today’s buyers want (and expect) marketers to actively engage with them throughout the purchasing journey. And offering them generic

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Infographic: The Ultimate Guide to Reddit for B2B Marketing

Infographic: The Ultimate Guide to Reddit for B2B Marketing

October 2, 2019 0 comments

Our infographic gives you everything from the basics to the specifics of using Reddit for B2B marketing. Highlights: Reddit is a social platform made up of thousands of individual forums where users can post content and vote on its relevance and value. The first rule of Reddit: avoid overt brand promotion and sales pitches. Creating

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Infographic: Creating the Right Content for Lead Nurturing: ToFu, MoFu, and BoFu

Infographic: Creating the Right Content for Lead Nurturing: ToFu, MoFu, and BoFu

September 11, 2019 0 comments

Ushering qualified leads through the sales funnel requires the right kind of content at the right time. Here’s what kind of content you need for ToFu, MoFu, and BoFu. Highlights: ToFu, MoFu, and BoFu are abreviations for top of funnel, middle of funnel, and bottom of funnel, respectively. ToFu content should be geared toward audience

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Infographic: 5 Tips to Improve Your Visual Content for Supply Chain Marketers

Infographic: 5 Tips to Improve Your Visual Content for Supply Chain Marketers

August 7, 2019 0 comments

As digital natives flood the purchasing landscape, visual presentation is critical. Our infographic offers tips to improve your visual content to resonate with today’s buyers. Highlights: Visual content can be more easily digestible and compelling than purely text-based content. Optimize your visual content for search engines by accompanying it with searchable text and tags. Keep

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Infographic: This is How Often to Tweet for Your Business

Infographic: This is How Often to Tweet for Your Business

July 10, 2019 0 comments

Knowing when and how often to tweet is just as important what you post. Here’s how often your business should be tweeting. Highlights: Be consistent with your tweeting frequency, while keeping content fresh. To determine how often to tweet for your business, experiment with different posting frequencies, and use analytics tools to track your results.

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Infographic: Fourth of July and the Supply Chain 2019

Infographic: Fourth of July and the Supply Chain 2019

July 3, 2019 0 comments

U.S. Consumers will shell out $6.78 billion on food for cookouts and picnics for the Fourth of July 2019. Highlights: Holiday food spending is projected to be down slightly from recent years. More Americans than ever (48.9 million) are planning to travel this Fourth of July. Men are expected to spend about $10 more on

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Infographic: 10 of the Best Social Media Analytics Tools (and How They Can Help Your Business)

Infographic: 10 of the Best Social Media Analytics Tools (and How They Can Help Your Business)

June 11, 2019 0 comments

An effective social media strategy requires data. Here are our 10 favorite social media analytics tools to empower you with insights that will boost your social media game. Highlights: Hootsuite and Sprout Social are all-around social media management tools that offer analytics. Google Analytics is an overall powerhouse tool to track the performance of all

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Infographic: 3 Questions Manufacturers Ask about Social Media (and Our Answers)

Infographic: 3 Questions Manufacturers Ask about Social Media (and Our Answers)

May 1, 2019 0 comments

We get many queries from manufacturers about social marketing — mostly, why and how should I use it — so here are our answers to the most-popular questions manufacturers ask about social media. Highlights: Facilitate networking opportunities, thought leadership, and prospect/client relationships. Consider using popular platforms like YouTube and Instagram to engage users and drive

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Infographic: Top Tips for Your Supply Chain Blog

Infographic: Top Tips for Your Supply Chain Blog

January 17, 2019 0 comments

Blogging should be a central part of your content marketing strategy. Here are our top tips for creating and sustaining a successful supply chain blog in 2019. Highlights: Blogging needs to be a central part of your content marketing strategy. Focus on quality over quantity. Make all posts mobile-friendly. It’s the start of a new

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Top 5 Sales and Marketing Posts 2018

Top 5 Sales and Marketing Posts 2018

December 18, 2018 0 comments

Aligning sales and marketing can help achieve big-picture goals. Here are the top five sales and marketing posts of 2018 that highlight how these two teams can work together. The sales process is often a complicated journey that includes uphill climbs and unexpected roadblocks. Sales teams are all too familiar with these obstacles, but they

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Top 10 Supply Chain and Logistics Posts 2018

Top 10 Supply Chain and Logistics Posts 2018

December 13, 2018 0 comments

These are the top 10 most-viewed supply chain and logistics posts of 2018. Our goal throughout the year is to provide our readers with the latest news and happenings in the supply chain and logistics industry, with a focus on content marketing. We hope to educate and enlighten our readers with industry insight, tips, and

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Infographic: 6 Ways to Repurpose Content

Infographic: 6 Ways to Repurpose Content

December 4, 2018 0 comments

Repurposing content is an efficient way to reach a broader audience and build brand awareness. You spent hours pouring over stats and interesting facts for a blog post. Don’t let all of that effort fall to the wayside. Breathe new life — and reach new audiences — by repurposing that content into engaging new formats.

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7 skills logistics leaders will need to manage the digital supply chain
7 skills logistics leaders will need to manage the digital supply chain
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Emerging career spotlight: Digital Supply Chain Manager
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