by Fronetics | Oct 3, 2018 | Blog, Content Marketing, Data/Analytics, Logistics, Marketing, Social Media, Supply Chain
Use these three steps to calculate your social media ROI and prove the value of your investment. As supply chain and logistics businesses are finally recognizing the merits of content marketing, and more specifically social media platforms, many are looking into...
by Fronetics | Oct 2, 2018 | Blog, Content Marketing, Leadership, Manufacturing & Distribution, Marketing, Strategy, Supply Chain
Infographics are a content powerhouse, but creating them isn’t always easy. These five tips will help you make the most of this format. Infographics can be one of the most effective content mediums. We know that digital natives, who make up the majority of B2B buyers...
by Fronetics | Aug 27, 2018 | Blog, Content Marketing, Logistics, Marketing, Social Media, Strategy, Supply Chain
Repurposed and repackaged, your existing content is a valuable asset for your sales force throughout the buyer’s journey. If you’re a supply chain marketing professional, it’s likely that you spend a tremendous portion of your day researching, creating, packaging, and...
by Fronetics | Jul 3, 2018 | Blog, Content Marketing, Logistics, Marketing, Supply Chain
Getting lots of web traffic but short on leads? Here are five tips to help create strong landing pages that convert visitors to leads. We hear it all time: “My website is getting great traffic, but we’re not converting those visits to leads.” We compare it to the...
by Fronetics | Jun 21, 2018 | Blog, Content Marketing, Logistics, Marketing, Supply Chain
If you’re looking to generate more leads on your website, you need to create opportunities to capture visitors and implement a strong content strategy to encourage engagement. Lots of supply chain and logistics companies are catching on to the benefits of content...