The shortage of drivers paired with the continued growth of the trucking industry paves the way for driverless trucks. This guest post comes to us from Rachel Everly, a writer for Cerasis, a top freight logistics company and truckload freight broker. The trucking industry has been serving America for many decades, and even today it is the
U.S. Consumers plan to spend a whopping $8.4 billion on costumes, candy, decorations, and more to celebrate Halloween 2016. The National Retail Federation anticipates spending for Halloween 2016 will be at an all-time high. The NRF’s annual survey found that 171 million Americans will celebrate the holiday, spending a total of $8.4 billion, the most
Companies in the logistics and supply chain industries should take a look at this content marketing infographic. Content marketing is a form of inbound marketing in which vendors publish digital content to attract customers who are searching for products and services like theirs. If done right, it is highly effective in growing brand awareness, generating and
The Supply Chain industry is changing, while it’s becoming harder for companies to hire at the same time. These supply chain demographics provide a picture of the industry today. This guest post comes to us from Argentus Supply Chain Recruiting, a boutique recruitment firm specializing in Supply Chain Management and Procurement. Everyone knows the Supply
What is the ideal frequency for posting to Twitter? We did the experiment. I came across an article on Socialbakers that suggested that posting to Twitter three times per day is the ideal frequency for brands. Intrigued by this statistic, I looked further and found that Buffer posts to Twitter 14 times per day. At
It seems to me that Halloween merchandise is on display in stores and online earlier and earlier every year. A spokesperson for the National Retail Federation (NRF) last month confirmed this when she pointed to a spike in consumer Halloween spending in recent years. Halloween, she says, has been on the upswing in recent years
Landing pages are a fundamental tool in converting website visitors into leads. They’re what convince your visitors that they absolutely must download your fabulous resource offer. Yet often times they’re treated as the annoying little sibling to high-value content pieces – tagging along almost as if an after-thought. In reality, landing pages have just as
As of January 2015 nearly half (3.01 billion) of the world’s population (7.21 billion) were active internet users. Population growth from the previous year was up 1.6%, active internet users were up 21%, and social media users were up 12%. These are big leaps, and continued growth is predicted. These numbers are a good thing,
In the age of big data, everything in marketing is measureable – and that’s not necessarily a good thing. As Dimitri Maex of Ogilvy Consulting puts it, “marketers are drowning in numbers because they are focused on what they can measure rather on what they should measure.” Unfocused efforts to evaluate the success of your
Big data is big. Over the past two years alone more than 90% of the world’s data has been created. Each day more than 2.5 quintillion bytes of data are created. For those who are more numerically inclined that is more than 2,500,000,000,000,000,000 bytes per day. Companies are spending big money to determine how they
“A diverse organization will out-think and out-perform a homogeneous organization every single time”. A. Lafley, CEO – Procter & Gamble Recent research conducted by McKinsey & Company found that when it comes to the bottom line, diversity matters. Specifically, companies in the top quartile for gender diversity are 15% more likely to have financial returns above
St. Patrick’s Day by the numbers. Between 1820 and 1930, nearly 4.5 million Irish immigrants made America their home. They brought with them their love for their home country and thus began a centuries-long annual celebration of all things Irish in America. Today more than 122 million Americans celebrate Saint Patrick’s Day, making the holiday
