Here’s what supply chain and logistics marketers need to know about recent social media news as of February 2017. Staying on top of what’s happening in the ever-changing social media world is crucial, but can be a challenge. To keep you informed of some key developments, here’s our February 2017 edition of social media news
Instagram Stories offer an on-trend platform for delivering targeted content to B2B buyers and building brand awareness with potential customers. If you haven’t considered using Instagram as part of your social media marketing program, it might be time to change your mind. As of December 2016, Instagram had over 600 million monthly active users, about
Learn about LinkedIn’s makeover, the parade of apps joining the live video trend, and more social media news for supply chain marketers. As part of our ongoing series informing supply chain marketers about the latest updates and trends on social networking platforms, here is the January 2017 edition of social media news. LinkedIn gets a
Twitter will shut down its 6-second video platform; Facebook launches Recommendations feature; and more social media updates. Twitter folds Vine Twitter announced its plans to fold its video platform, Vine, in a Medium post on Thursday, October 27. The mobile app and website will not close immediately so that users can still access and download
A recent collection of social media facts and stats offers an interesting look at B2B company and buyer behavior. Last month, Webbiquity published a list of 49 social media facts and stats about user behavior on Facebook, Twitter, LinkedIn, Pinterest, Instagram, and Google+. These figures, collected from various studies, offer insight into how people and
A recent study by Forrester found that Instagram users were 58 times more likely to like, comment, or share a brand’s post than Facebook users and 120 times more likely than Twitter users. Yet, in a survey of marketers, only 28% reported making it a priority. With more than 300 million active users, companies that
