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Digital and content marketing for the logistics and supply chain industries
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Pitfalls of predictive analytics

July 16, 2015 0 comments

Remember the days when a rear-view mirror was all we needed to make business decisions? Now, predictive analytics appears poised to turn hindsight into a relic of the past. Two Gartner analysts echo that sentiment, stating, “Few technology areas will have greater potential to improve the financial performance and position of a commercial global enterprise

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Why the sharing company can count on success

July 15, 2015 0 comments

The sharing of tangible and intangible assets will increasingly become a fundamental feature of successful businesses. Few developments of late are as intriguing as the rise and disruptive impact of the collaborative economy. In a very short time, services that we may have thought of as permanent fixtures of our business and personal lives have

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How to effectively raise prices

July 1, 2015 0 comments

How to increase prices and retain customers Companies raise prices all the time. There are various reasons, explanations, and results. Sometimes companies disclose the changes, but sometimes customers and clients never even catch wind of a change. Let’s have a look at the causes, the perception, and the actions to take. Why? Usually there’s an

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Surprise! We all use Six Sigma

May 13, 2015 0 comments

This article is part of a series of articles written by MBA students and graduates from the University of New Hampshire Peter T. Paul College of Business and Economics. Corey Ducharme is Green Belt Certified in Six Sigma.  He has a BA in Business and is currently in the MBA program at the University of

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Improve your marketing ROI through inbound marketing

February 4, 2015 0 comments

Inbound marketing costs less than outbound marketing. And it works. The internet has empowered customers.  It has provided customers with new methods for finding and researching companies.  It has also provided customers with new methods for finding, researching, and buying products. The internet has changed marketing from a one way street to a two way

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How companies within the manufacturing, logistics, and supply chain industries can increase their B2B visibility on LinkedIn

December 30, 2014 1 comments

I wrote a guest blog for freight logistics company Cerasis in October which discussed how companies within the manufacturing, supply chain, logistics, and industrial industries can increase their B2B visibility on LinkedIn. The catalyst for writing the blog were results from a recent survey focused on the supply chain and logistics industry.  58% of respondents

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How a 3PL acquired 98 new customers

November 18, 2014 0 comments

Cerasis is a top North American third party logistics company offering logistics solutions with a strong focus on LTL freight management.  In 2012 the company decided to move from a traditional approach to marketing (ads in print publications and a heavy reliance on referrals) to a digital strategy – inbound marketing. Within 25 months: Visits to the Cerasis

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How to go from strategy to execution

September 11, 2014 0 comments

Source: Geek and Poke Strategy is not execution Strategy and execution are fundamentally different.  Strategy is about making choices. Execution is about getting down and dirty so that the choices made can produce results. Here’s how you can get from excellent strategy to strong execution. Strategy is the pursuit of excellence. It is more than

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How to optimize your team for success

August 28, 2014 1 comments

Most teams are able to fairly easily decipher what needs to be done. However, when it comes to the how, new or weak teams fall flat. Here is how you can optimize your team for success. Define roles Clearly define roles and make sure every team member understands not only their role, but the roles

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Four characteristics of a top performer

August 27, 2014 0 comments

Look across business, sports, entertainment, and the military, and identify the top performers. Next, take a step back at look at the characteristics of these individuals. What you will find is that there are at least three elements that they all have. They know how to maximize through self-knowledge. Top performers have intimate self-knowledge. They know themselves

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How to solve the supply chain talent crisis: a supply chain recruiter shares his ideas

July 24, 2014 0 comments

The supply chain industry has a talent crisis. The question is: how can we solve this crisis? To answer this question I turned to Rodney Apple, founder of the SCM Talent Group.  Apple has worked as a supply chain recruiter for the majority of his 19+ year career within the staffing industry and he has

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Social media gets customers for the logistics and supply chain industries

June 23, 2014 0 comments

Many companies within the logistics and supply chain industries are stuck on the social media starting line.  The reason – “they can’t get past the word ‘social’ and the perception it creates.”  The reality is that social media is a tool that can be utilized to create value and grow your business.  This is the fourth

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