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Digital and content marketing for the logistics and supply chain industries
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Digital and content marketing for the logistics and supply chain industries
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    • Team
    • Careers
  • Our Services
    • Strategy
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    • Sales Enablement
  • Results
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How demand generation can grow sales

March 18, 2014 0 comments

Rather than focus sales efforts on seeking out prospects and making cold calls re-focus your efforts so that the emphasis is on demand generation. Why?  Demand generation shortens the sales cycle and increases sales opportunities by nurturing and engaging potential customers.  Moreover, demand generation is a commitment to long-term customer relationships. Demand generation builds and

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Social Media and the Logistics and Supply Chain Industries

January 28, 2014 0 comments

Social media and social media technologies have rapidly changed the way companies do business across every type of industry. Social media brings businesses closer to their customers, provides a platform for communication and building thought leadership, and when executed properly it can help drive business and provide a significant return on investment. Businesses that ignore

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Twitter for Business: Why you should take the plunge

December 2, 2013 0 comments

Not too long ago I did not use Twitter and I relished being able to say that I had never sent a Tweet.  I believed Twitter was not applicable to me – I don’t follow celebrity gossip and whereabouts, I don’t like the idea of sharing my personal thoughts and experiences with 232 million strangers,

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You are a brand: Here is how to brand yourself

November 25, 2013 0 comments

First impressions are no longer face to face. Rather, a first impression is now comprised of information which can be gathered via a quick search of the Internet. A first impression can be, for example, inclusive of your LinkedIn and Facebook pages, your personal blog, your Instagram page, your Twitter account, your Klout score, your

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Don’t make a questionable decision worse…know when to fold ‘em

May 7, 2012 0 comments

I have had the opportunity to sit on several boards as well as be part of some amazing management teams, both in the profit world as well as non-profit. I have enjoyed the opportunity to participate. One characteristic that is universal in what I would term “effective” boards or management teams is the ability to recognize a

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Recent Posts
4 Ways Artificial Intelligence Is Impacting the Supply Chain
4 Ways Artificial Intelligence Is Impacting the Supply Chain
November 19, 2019by Katie Russell
Why Your Company Needs a Social Media Policy
Why Your Company Needs a Social Media Policy
November 14, 2019by Katie Russell
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