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Digital and content marketing for the logistics and supply chain industries
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Creating Calls-to-Action that Convert Leads: Part Two of Effective Lead Generation

Creating Calls-to-Action that Convert Leads: Part Two of Effective Lead Generation

July 18, 2018 0 comments

Once you’ve decided how to create and package a valuable offer, the next step in an effective lead generation is creating calls-to-action that convert leads. If you read part one of our four-part series on effective lead generation, you’re familiar with the first step in creating a campaign that will generate a high volume of

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Creating Valuable Offers: Part One of Effective Lead Generation

Creating Valuable Offers: Part One of Effective Lead Generation

July 17, 2018 0 comments

The first step in an effective lead generation campaign is creating valuable offers to convince website visitors to entrust you with their contact information. Welcome to part one of my series on effective lead generation. In this four-part series, I’ll guide you through the four most crucial components of the creating an effective lead-generation and

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4 Components of Effective Lead Generation and Lead Nurturing Campaigns

4 Components of Effective Lead Generation and Lead Nurturing Campaigns

July 16, 2018 0 comments

For effective lead generation and lead nurturing, you need to create offers your audience finds valuable, calls-to-action to drive them there, a landing page to convert them, and a form to gather their information. Your strategic marketing objectives boil down to one basic mission: to generate a high volume of quality leads. But productive lead-generation and

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10 Social Media Statistics for B2B Marketers 2018

10 Social Media Statistics for B2B Marketers 2018

July 5, 2018 0 comments

The latest social media statistics show growth of Instagram, social messaging bots, and video content.   We joke around here that one thing that will always stay the same is that social media will always be changing. 2018 has been a remarkable example of that thus far, particularly in regards to platforms like Facebook. Every

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Using Social Messaging Platforms to Deliver Content

Using Social Messaging Platforms to Deliver Content

July 2, 2018 0 comments

The growth of social messaging platforms is a big opportunity for your business to reach your audience with targeted content. Gone are the days when social messaging platforms are just about chatting or making plans with family and friends. You might be surprised to learn that “the combined total monthly active user count of the

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Instagram Preps for Long-Form Video, Google Provides Better Transparency Over Ads, and More Social Media News

Instagram Preps for Long-Form Video, Google Provides Better Transparency Over Ads, and More Social Media News

June 28, 2018 0 comments

Also in social media news June 2018: Instagram released ranking criteria for its algorithm, Apple expands advertising businesses with a new network for apps, and Facebook is cracking down on new requirements for custom target audiences. Summer is in full swing, and so are the most popular social media platforms. Facebook, Instagram, Snapchat, and even

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A Look at the U.S. Supply Chain Economy

A Look at the U.S. Supply Chain Economy

June 13, 2018 0 comments

Most agree the supply chain is integral to our economy. But what, exactly, comprises the U.S. supply chain economy? Ask a random sampling of 10 people on the street whether or not the supply chain is an integral part of the U.S. economy, and, more than likely, you’ll get at least 8 affirmative responses. But

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5 Tips to Become a Better Delegator

5 Tips to Become a Better Delegator

June 12, 2018 0 comments

If you want to be a better delegator, you have to assemble a strong team and make sure they use you as a resource, among other things. We’ve all heard it: the ability to delegate is critical to being an effective leader. And yet it’s one of the hardest leadership skills to master. Giving over

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Content Marketing is Not an Overnight Solution (More Like 12-18 Months)

Content Marketing is Not an Overnight Solution (More Like 12-18 Months)

June 11, 2018 0 comments

You have to take the long view with content marketing, allowing time for your strategy to develop, your brand to build authority, and your sales cycle to play out. When you undertake a new content marketing program, you’re making a big investment. So it makes sense that you want to start seeing immediate results. But

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EU’s New GDPR Laws, Facebook Updates to Advertising Policies, WhatsApp Hits 450 Million Stories Users, and More Social Media News

EU’s New GDPR Laws, Facebook Updates to Advertising Policies, WhatsApp Hits 450 Million Stories Users, and More Social Media News

May 31, 2018 0 comments

Also in social media news May 2018: Pinterest gives businesses more control over how users view their content, Snapchat offers skip-free ads, and Facebook is re-opening application reviews and chatbot development. At the beginning of May, Facebook hosted its annual developer conference, Facebook F8. This year’s keynote speaker, CEO Mark Zuckerberg, focused on rallying developers

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5 Tips to Generate More Leads on Your Website

5 Tips to Generate More Leads on Your Website

May 23, 2018 0 comments

If you’re hoping to generate more leads on your website, you’re going to have to develop a holistic content strategy and create many strong calls-to-action. You may have read part one of this mini-series about the importance of having a solid website if you’re going to invest in content marketing. Essentially, there’s no point in

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Content Marketing Won’t Generate Leads if Your Website Stinks

Content Marketing Won’t Generate Leads if Your Website Stinks

May 22, 2018 0 comments

If you don’t give visitors many easy, attractive opportunities to convert on your website, content marketing won’t generate leads for you. I’ve been noticing a trend lately that I wanted to share. We talk with a lot of supply chain and logistics companies who are interested in the idea of content marketing. They’re catching on

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