Companies dedicate enormous resources to ramping up email marketing programs around seasonal pushes, like the holidays. But do they actually get more customers? We all know the feeling — how the office buzzes, the anticipation starts to build. Busy season is around the corner, and your team is getting ready for the big push to
Company X also saw web traffic grow by 180% in 90 days by using Google AdWords and Facebook Ads. Sometimes our clients can be a little hesitant to try pay-per-click advertising. Take Company X, for example. Company X’s target customer fits a very particular profile, in terms of geography, income, and age. Because of those
For better email marketing results, be sure to tap your big data
Native advertising is the non-ad-like way to promote your business’ content to users who might be interested in it. Is your business using native advertising to promote your content with a targeted audience? If not, you’re missing out on one of the biggest upcoming trends in content marketing. So how can your business use this
Learn the basics of pay-per-click advertising — what it means and which platforms you can use — in this quick training. Pay-per-click advertising can be an effective complement to a content marketing campaign for companies in the supply chain and logistics industries. Essentially, you can get your business’ name and content in front of people
Here’s a summary of what’s been happening on all of your favorite social media platforms lately. Social media platforms change so frequently, it’s often hard to keep up. But, since social media is a crucial part of any effective content marketing strategy, it’s important to know what tools are available to your business and how
Make sure you’re not making these seven common mistakes when starting your B2B blog. So you’ve started a B2B blog for your business and are standing at the ready, waiting for those leads to start rolling in. But you’ve only gotten three views so far (you, twice, and one by your mother). It’s not working
If you’re not distributing content created by others, these six facts will convince you that content curation is an essential part of any content marketing strategy. Content will help you grow your business. By creating and distributing valuable and relevant content in a strategic and consistent manner, you can drive profitable customer action. But, it’s
What is influencer marketing and how can supply chain companies use it to win over customers? All eyes were on Peyton Manning following the Denver Broncos’ win over the Carolina Panthers in Super Bowl 50. Would he use this weighty moment to announce his much-anticipated retirement? The nation was a captive audience when a reporter
It’s time to stop ignoring Snapchat — now Snap Inc. — and start thinking about how to use it in B2B marketing. You may know Snapchat because your kids use it obsessively. You may still think of it as the “sexting app.” Whatever your thoughts, it’s time to stop thinking it will never be relevant
This list of social media articles includes useful information for both people who rarely use social networking sites and for more advanced users. We’ve been using this space to write about social media a lot lately. That’s partly because so many exciting new developments and enhancements keep popping up. It’s also because we can’t underscore
The top-performing business blogs have these six things in common, from posting frequency to outsourcing writing. Maintaining a blog for your business can be somewhat of a guessing game. How often should you publish? Should you do all the writing in-house? Will anyone read our posts? A recent survey of 428 marketers conducted by Curata
