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Digital and content marketing for the logistics and supply chain industries
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Digital and content marketing for the logistics and supply chain industries
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  • Home
    • Team
    • Careers
  • Our Services
    • Strategy
    • Content
    • Social Media
    • Video
    • Email
    • Websites
    • Paid Advertising
    • Sales Enablement
  • Results
  • Resources
  • Blog
  • Contact

Cerasis talks content marketing and social media

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This is the first in a series of blog posts written by Adam Robinson, Director of Marketing at Cerasis.  Founded in 1997, Cerasis is a top freight logistics company and truckload freight broker. The purpose of this series of blog posts is to give others in our industry and especially those in the manufacturing industry,

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Social Media and Content Marketing Works, Just Ask Freight Logistics Company Cerasis

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By launching a new digital, social media, and content marketing strategy, Cerasis saw a big, positive impact on its bottom line. Companies within the manufacturing, supply chain, logistics, transportation, distribution and freight industries have been slow to create and execute digital, social media, and content marketing strategies.  The primary reason: a lack of understanding of the

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It’s not all about you. Why content curation matters.

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Content will help you grow your business; by creating and distributing valuable and relevant content in a strategic and consistent manner you can drive profitable customer action.  But, it’s not all about you.  It’s not all about the content you and/or your business creates.  Here’s why content curation is an essential component of a successful

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Infographic: How to grow your business with content

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Content infographic: how to grow your business with content    

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When it comes to content you don’t need to go it alone: what to consider when outsourcing content

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When it comes to content your company doesn’t need to go it alone.  Not only is it possible to outsource content, for many companies it may be the best solution.  Here is how to determine if outsourcing content is right for your company, and what your company needs to consider when looking for an outsource

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11 steps to a content strategy

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  When it comes to content, a strategy is essential for success   A 2014 study found that 93 percent of B2B marketers use content marketing and that there is a significant difference in the effectiveness of content marketing if a strategy is in place – 60 percent of companies who have a documented content strategy in

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Content is king, but distribution is queen and she wears the pants

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Content is king.  By creating and distributing valuable and relevant content in a strategic and consistent manner you will be able to create demand for your products and services and will be able to drive profitable customer action.  That being said, while content is king, content doesn’t go far (actually it goes nowhere) without distribution. 

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Why content is king and your business should take an oath of alliance to the kingdom

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In the 1970s people were exposed to an average of 2,000 ads per day.  Today we are exposed to more than 5,000 ads per day.  The barrage of ads has resulted in buyers tuning them out. With buyers no longer paying attention to ads, businesses need to adjust how they find and engage new prospects,

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What the heck is demand generation?

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Despite the considerable amount of attention paid to demand generation, many companies (including some companies actively employing a demand generation strategy) do not have a clear understanding of what demand generation actually is. When asked to define demand generation, a common response is: the generation of demand.  Another common response: a marketing strategy.  An honest

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