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Digital and content marketing for the logistics and supply chain industries
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  • Home
    • Team
    • Careers
  • Our Services
    • Strategy
    • Content
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    • Video
    • Email
    • Websites
    • Paid Advertising
    • Sales Enablement
  • Results
  • Resources
  • Blog
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How the supply chain industry can implement an information-driven marketing strategy

September 3, 2014 0 comments

Before personal computers became ubiquitous, my family’s desktop computer served as our sole connection to the digital world. It wasn’t uncommon for someone to rush through dinner so they could be the first to claim their spot in front of it for the evening. On any given night you could find my mom scouring the

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Marketing metrics the supply chain and logistics industry can use to drive success

September 2, 2014 0 comments

To grow your B2B business you need to take a comprehensive data driven approach to marketing.  Metrics enable you to measure success, drive strategy, and demonstrate the ROI of your marketing efforts. What metrics should you track? Given that your objective is to attract, acquire, and retain customers, the most effective metrics to track are

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How to write a B2B case study that generates leads

August 26, 2014 0 comments

A 2013 survey of B2B marketers by LinkedIn found that when it comes to lead generation, customer testimonials and case studies are considered the two most effective content marketing tactics.  Why are customer testimonials and case studies so effective?  Because they are content that is valued and trusted by B2B buyers. How can you write a

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Become an industry leader by providing valued and trusted content

August 19, 2014 0 comments

By consistently creating, curating, and distributing valued and trusted content you can position your company as an industry leader. What is valued and trusted content? “Peer-power” A survey by the CMO Council found that all content is not viewed equally by B2B buyers.  “Peer-powered content” is more valued and trusted than non-peer content. The survey

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Why unnovation is a threat to your business

August 12, 2014 0 comments

Connectivity, mobility and accessibility are game changers for business.  Companies that recognize this and adapt accordingly will succeed, companies that don’t will not. Unnovation Olaf Swantee, CEO of EE, calls this refusal to innovate “unnovation” and defines it as the following: If unnovation ever made it into the Oxford English Dictionary, I believe the description

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How to engage B2B buyers with content

August 5, 2014 1 comments

The amount of content on the internet is tremendous – and is growing by the second.  With 93 percent of B2B companies using content marketing, and with more than $16.6 billion dollars being invested annually by B2B companies in digital content publishing – how can your content and your business stand out? The CMO Council,

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Want to be a great content marketer? Think like a manufacturer.

July 1, 2014 0 comments

Think like a manufacturer Gartner’s Jake Sorofman wrote a great piece about building a content supply chain.  His advice for understanding what it takes to use content as a tool to grow your business: think like a manufacturer. Why?  Sorofman connects the dots: Manufacturing is actually an instructive example for what it takes to scale and sustain

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Grow your business with content: 12 steps to a content strategy that will drive profitable customer action

July 1, 2014 1 comments

Content can grow your business. How can content such as blog posts, white papers, eBooks, newsletters, infographics, podcasts, webinars, and video grow a business?  Content can grow your business by increasing your search engine ranking, positioning your company as an industry leader, attracting new customers, and helping you retain current customers. Not convinced?  B2B companies

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11 content curation tools for your business

May 19, 2014 0 comments

The internet is a fire hose stream of content.  Being able to navigate the deluge of content and identify the content that is valuable to your customers and to your business is essential; it can also be incredibly time consuming.  Content curation tools can save time and increase productivity. Here are 11 content curation tools

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4 ways to succeed with content curation

May 15, 2014 0 comments

Curating content is an essential component of your content strategy and to demand generation.  Content curation can help you grow your business by establishing your business as a thought-leader within the industry and as a trusted resource. Here are four factors to doing content curation successfully: Know your audience Identify your audience.  In many cases

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Freight logistics company Cerasis offers sage advice on social media and content marketing

May 12, 2014 0 comments

Adam Robinson of freight logistics company Cerasis wrote a series of posts which outlined the company’s social media and content marketing strategy and the successes the company has achieved through the execution of their strategy.  The series also included how-to guides: how to create a social media and content marketing strategy and how to execute a social media and content marketing

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How to create your own social media and content marketing strategy

May 6, 2014 0 comments

This is the second in a series of blog posts written by Adam Robinson, Director of Marketing at Cerasis.  Founded in 1997, Cerasis is a top freight logistics company and truckload freight broker. #1: What are your Marketing Objectives? The following were the marketing objectives we decided for the Cerasis marketing strategy: Create a consistent marketing program of

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