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Digital and content marketing for the logistics and supply chain industries
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The Top 3 Social Media Mistakes Companies Still Make

The Top 3 Social Media Mistakes Companies Still Make

December 3, 2018 0 comments

Social media is a valuable tool for businesses, but only if they use it to their best advantage and avoid these three common mistakes. 81% of small and medium businesses use a social platform. And we all understand why. By 2019, it is estimated that there will be around 2.77 billion social media users around

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Video: 3 Ways Social Media Can Help the Supply Chain

Video: 3 Ways Social Media Can Help the Supply Chain

June 14, 2018 0 comments

If your supply chain company isn’t active on social media, know that your competitors are. Here are three ways social media can help the supply chain, improving processes and expanding your audiences. I remember my first supply chain job after college. My boss was stuck on the word “social” and didn’t see any value in

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Infographic: A Look at Social Advertising for B2B Marketers

Infographic: A Look at Social Advertising for B2B Marketers

June 7, 2018 0 comments

Supply chain and logistics marketers need to incorporate social advertising into their content market strategy (and budget) to stay on top of marketing’s biggest driver. The way audiences use social media channels is constantly changing. As marketers, we need to make sure we’re adapting to these changes. One of the biggest changes we’ve seen so

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Facebook/Cambridge Analytica Scandal Furthers Distrust, Twitter Cracks Down on AI Usage, and More Social Media News

Facebook/Cambridge Analytica Scandal Furthers Distrust, Twitter Cracks Down on AI Usage, and More Social Media News

March 27, 2018 0 comments

Also in social media news March 2018: Snapchat allows branded content ads; Facebook is testing Messenger Broadcasts; and Twitter tests prioritizing news tweets. With the increasing popularity of automation tools and chatbot technology, social media platforms are working to regulate how brands are reaching their target audiences. Trying to ensure that users aren’t being inundated

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7 skills logistics leaders will need to manage the digital supply chain
7 skills logistics leaders will need to manage the digital supply chain
August 28, 2020by Guest contributor
Emerging career spotlight: Digital Supply Chain Manager
Emerging career spotlight: Digital Supply Chain Manager
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