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Digital and content marketing for the logistics and supply chain industries
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frologoknockoutbolderJuly
Digital and content marketing for the logistics and supply chain industries
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  • Home
    • Team
    • Careers
  • Our Services
    • Strategy
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    • Video
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    • Sales Enablement
  • Results
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  • Blog
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Top 10 Content Marketing Posts 2018

Top 10 Content Marketing Posts 2018

December 11, 2018 0 comments

Our most-viewed content marketing posts indicate that marketers are seeking solutions to improve their content marketing programs. Supply chain and logistics marketers have seen the benefits (and successes) of content marketing. It is the most cost-effective method to earn leads and sales. Why? Because content marketing focuses on the way B2B byers are making purchases,

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Drawing Lessons from Tesla’s Suppy Chain Issues

Drawing Lessons from Tesla’s Suppy Chain Issues

January 30, 2018 0 comments

Looking at Tesla’s suppy chain issues, here are the biggest takeaways so you don’t have to repeat their mistakes. This guest post comes to us from Argentus Supply Chain Recruiting, a boutique recruitment firm specializing in Supply Chain Management and Procurement. Back in 2016, we posted about Tesla’s ambitious plan to ramp up production of its consumer-grade

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The More Often You Publish Blog Content, the More Leads You’ll Get

The More Often You Publish Blog Content, the More Leads You’ll Get

January 18, 2018 0 comments

With a high correlation between publishing frequency and web traffic and leads, you need to publish blog content more often to boost lead generation efforts. Here are Fronetics, most of our clients are sales-driven. If a client’s business goals include earning leads, we are sure to align the client’s content strategy with that objective. One

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“Registered” ELD Vendors Creates Potential Global Supply Chain Nightmare

“Registered” ELD Vendors Creates Potential Global Supply Chain Nightmare

January 4, 2018 0 comments

The FMCSA is not certifying ELD vendors’ products, which means carriers must ensure devices meet the organization’s technical specifications. On December 18, new electronic logging device (ELD) regulations went into effect for commercial vehicle fleets across the U.S. The ELD mandate has caused major waves in the transportation industry. But it has the potential to rock

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The Quest for a Better Resume: Let’s Talk About Content

The Quest for a Better Resume: Let’s Talk About Content

December 21, 2017 0 comments

Resumes are hard. Always have been, always will be. It’s hard to write and talk about yourself. It’s even harder to boil years – or even decades – of experience and accomplishments into a few short pages of text and visuals. This guest post comes to us from Argentus Supply Chain Recruiting, a boutique recruitment firm

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Top 7 Email Marketing Posts for 2017

Top 7 Email Marketing Posts for 2017

December 19, 2017 0 comments

Email is one of the most utilized tools in your marketing toolbox, but marketers need to continuously develop their email practices to keep up with the rapidly changing interests of audiences. Email marketing is a powerful tool for growing and developing your business. You probably get hundreds of marketing emails from all kinds of companies you

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Top 10 Content Marketing Posts 2017

Top 10 Content Marketing Posts 2017

December 12, 2017 0 comments

Our most-viewed content marketing posts indicate that marketers are seeking solutions to improve their content marketing programs. Supply chain and logistics marketers are increasingly seeing the value of content marketing. It is the most cost-effective method to earn leads and sales because it takes into account the way modern B2B buyers are making purchasing decisions

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Great Leaders Need to Be Adept at Delegating

Great Leaders Need to Be Adept at Delegating

December 4, 2017 0 comments

Making the shift from doing to leading can be challenging for any supervisor, but great leaders need to master the skill of delegating. Delegating is a true skill set. Some leaders find it very difficult to let go of the control over daily tasks. They spend their time focusing on mundane details, instead of passing

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New Employee Surveillance Schemes are Taking Micromanagement to the Next Level

New Employee Surveillance Schemes are Taking Micromanagement to the Next Level

November 30, 2017 0 comments

More and more companies are leveraging digital technologies to keep extra tabs on their employees, both in the office and at home. This guest post comes to us from Argentus Supply Chain Recruiting, a boutique recruitment firm specializing in Supply Chain Management and Procurement. As part of our efforts to chronicle the ways the workplace is

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Should Marketers Forget the Holiday Shopping Season?

Should Marketers Forget the Holiday Shopping Season?

November 27, 2017 0 comments

It’s time for retailers to cut their dependence on holiday season shopping, and take advantage of opportunities to generate demand over a more sustained period of time. When was the last time you stood in a pre-dawn line at a Black Friday doorbuster sale? If it was within the past years, you’re actually part of

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3 Ways to Encourage Employees to Become Brand Ambassadors

3 Ways to Encourage Employees to Become Brand Ambassadors

November 22, 2017 0 comments

Employees are much more than people you employ — they can be your best brand ambassadors. There are many benefits to having employee brand ambassadors, and one of the biggest is the rise in peer influence in B2B buying. But the benefits don’t stop there. There are the increased social media reach, growth in brand

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Top 10 Logistics Metrics to Measure Supply Chain Efficiency in Your Warehouse

Top 10 Logistics Metrics to Measure Supply Chain Efficiency in Your Warehouse

November 15, 2017 0 comments

Tracking these logistics metrics can help you identify and tackle issues in your warehouse before they become a problem. This guest post comes to us from Demetra Mallios at Catch-Up Logistics, a full-service provider of ambient and temperature-controlled food-grade distribution and warehousing services. The supply chain plays an integral part in maintaining a well-functioning organization.

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