To be effective, your content marketing strategy should align with your sales goals. Here are three simple questions to ask yourself to make sure your documented strategy is on target. I recently read an article on the Harvard Business Review that discussed pairing your sales goals with your marketing goals. This strikes at the heart
Here are our 10 most-read social media posts of 2017. Today, more than ever, companies are turning to social media to engage with customers and reach new audiences. Brands are using newer technologies to push content marketing to new levels. And it’s working. Looking at this list, I notice the popularity of posts about how
Use the first months to lay a solid foundation for your content marketing program so it can begin generating leads and sales. So you decided it was time to jump into the content marketing game. You’ve been crafting the perfect content. You’re posting on a regular basis. You’ve identified your target audience and have been
Sharing content from third-party sources establishes your company as a go-to resource for all things related to your industry, sector, products, or services. When I hear the word “curate,” I think of an art gallery. I think of someone systematically picking pieces of art to display together. I think of the time and effort it
![The Role of Content in the Logistics & Supply Chain Industries [Infographic]](https://www.fronetics.com/wp-content/uploads/2017/02/role-of-content-370x185.jpg)
Nearly 80% of logistics and supply chain companies consider content an effective tool for their businesses. We often use this space to talk to the logistics and supply chain industries about content marketing. Some companies are surprised to learn that this modern marketing method can be so effective for their business. The truth is, content
The most popular content from LinkedIn in 2016 offers some headline inspiration for businesses hoping to improve reach and impact in 2017. Buzzsumo’s Steve Rayson wrote an article the other day that really struck a chord with what we do here at Fronetics: He used data to analyze patterns in successful content. More specifically, Rayson
Native advertising is the non-ad-like way to promote your business’ content to users who might be interested in it. Is your business using native advertising to promote your content with a targeted audience? If not, you’re missing out on one of the biggest upcoming trends in content marketing. So how can your business use this
If you’re not distributing content created by others, these six facts will convince you that content curation is an essential part of any content marketing strategy. Content will help you grow your business. By creating and distributing valuable and relevant content in a strategic and consistent manner, you can drive profitable customer action. But, it’s
Get your news in front of the one billion iOS users with this step-by-step guide to publishing on Apple News. Do you use Apple News? If you have an iOS device (iPhone, iPad, or iPod Touch) and have upgraded to iOS 9 or beyond, the app is preinstalled. Users love the easy-to-read interface and the
A recent collection of social media facts and stats offers an interesting look at B2B company and buyer behavior. Last month, Webbiquity published a list of 49 social media facts and stats about user behavior on Facebook, Twitter, LinkedIn, Pinterest, Instagram, and Google+. These figures, collected from various studies, offer insight into how people and
Content marketing has become a priority for many companies in recent years. But connecting branded digital content with the right audience can be tricky. A new report from Fronetics Strategic Advisors examines the relationship between social media and content distribution. The report reveals which social media networks are the most popular for content distribution and
I wrote a guest blog for freight logistics company Cerasis in October which discussed how companies within the manufacturing, supply chain, logistics, and industrial industries can increase their B2B visibility on LinkedIn. The catalyst for writing the blog were results from a recent survey focused on the supply chain and logistics industry. 58% of respondents
