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Digital and content marketing for the logistics and supply chain industries
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4 Ways to Manage a Social Media Crisis

4 Ways to Manage a Social Media Crisis

January 2, 2020 0 comments

Knowing how and when to respond to a social media crisis is crucial for reputation management and preventing future issues. News travels at lightning speed thanks, in large part, to social media. With the ability to amplify news – both good and bad – you hear, almost daily, about brands battling a social media crisis.

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Infographic: Facebook Messenger Numbers You Need to Know

Infographic: Facebook Messenger Numbers You Need to Know

October 24, 2019 0 comments

Facebook Messenger is the latest trend in chatbots for the supply chain. Here are powerful numbers to prove why your brand needs to be active on the messaging platform. Patience is a virtue of the past. Today’s buyers want (and expect) marketers to actively engage with them throughout the purchasing journey. And offering them generic

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Infographic: Creating the Right Content for Lead Nurturing: ToFu, MoFu, and BoFu

Infographic: Creating the Right Content for Lead Nurturing: ToFu, MoFu, and BoFu

September 11, 2019 0 comments

Ushering qualified leads through the sales funnel requires the right kind of content at the right time. Here’s what kind of content you need for ToFu, MoFu, and BoFu. Highlights: ToFu, MoFu, and BoFu are abreviations for top of funnel, middle of funnel, and bottom of funnel, respectively. ToFu content should be geared toward audience

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Video: 3 Reasons Digital Marketers are Sticking With Social

August 27, 2019 0 comments

Social media growth slowed for the first time, but marketers are still set to increase budgets in 2020. Here are three reason why they’re sticking with social. Highlights: Social media promotes engagement, and can be used to reinforce ads and boost their performance. Brands can continually test campaigns on their platform, get immediate results, and

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Video: 4 Takeaways from the 2019 State of Video in Business Report

July 23, 2019 0 comments

Videos drive greater conversion rates and increased leads. Here are four takeaways from Vidyard’s 2019 State of Video in Business Report. Highlights:  Over 82% of businesses reported greater investments in video last year Vidyard’s report stated that high-value video content has become a key factor in SEO and ranking. Aside from just tracking views, businesses

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The Best Time to Post on Social Media: the Science – Video Short

The Best Time to Post on Social Media: the Science – Video Short

May 15, 2019 0 comments

Recent research aims to get the bottom of the biology behind social media engagement. There’s now scientific evidence to support the best time to post on social media. Highlights: Researchers from Notre Dame have linked optimal social media post timing with human circadian rhythms. Emotional content performs best in the mornings. For think-pieces, afternoon is

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Infographic: 12 Instagram Tips for Supply Chain Companies

Infographic: 12 Instagram Tips for Supply Chain Companies

March 20, 2019 0 comments

Many B2B organizations are using Instagram to grow business. Here are a dozen Instagram tips to help you use the platform effectively.  Highlights: Instagram has become the second most used social media platform, up from fourth in 2017. Audiences love real-time content, like Instagram Stories. It lets them feel a genuine, human connection — the

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How to Use Social Media to Promote Events and Conferences

How to Use Social Media to Promote Events and Conferences

October 10, 2018 0 comments

Follow these 3 steps to use social media to promote events, conferences, and other business occasions. Social media is a powerhouse tool for growing brand awareness, audience engagement, and lead generation. It’s also one of the most effective ways out there to promote special events. But simply creating a Facebook event and sharing it once

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Will AI Change Supply Chain Leadership?

Will AI Change Supply Chain Leadership?

June 20, 2018 0 comments

Artificial intelligence is forcing change on the supply chain in many ways. But robots, autonomous vehicles, and drones are just part of the equation. Does AI pose a threat to supply chain leadership as well? A recent Harvard Business Review article explores the idea that “in an AI age characterized by intense disruption and rapid,

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Infographic: 4 Ways to Measure Blogging ROI

Infographic: 4 Ways to Measure Blogging ROI

March 22, 2018 0 comments

Your blogging ROI isn’t as easy to calculate as click-to-conversion, but these four metrics can help you measure whether you’re getting your money’s worth. “Exposure and engagement is key when it comes to measuring ROI. Simply publishing a blog post isn’t enough of a success. You have to go deeper and pay attention to things

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5 Social Media Tips for Supply Chain Executives

5 Social Media Tips for Supply Chain Executives

February 28, 2018 0 comments

For busy executives, being active on social media is kind of like networking. It’s one of those things that everyone says you absolutely have to do to benefit your career, but it’s hard to make it part of your daily routine. This guest post comes to us from Argentus Supply Chain Recruiting, a boutique recruitment firm specializing in

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4 Things Your Business Should Do in Light of Facebook News Feed Changes

4 Things Your Business Should Do in Light of Facebook News Feed Changes

January 17, 2018 0 comments

Users will see less content from businesses, brands, and media, so you need to adjust your strategy to appear on your followers’ Facebook News Feed. Mark Zuckerberg once again rocked the world on January 11 — at least for businesses — when he announced that Facebook News Feed was evolving to include less public content,

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7 skills logistics leaders will need to manage the digital supply chain
7 skills logistics leaders will need to manage the digital supply chain
August 28, 2020by Guest contributor
Emerging career spotlight: Digital Supply Chain Manager
Emerging career spotlight: Digital Supply Chain Manager
August 21, 2020by Guest contributor
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