When it comes to digital marketing, social media is here to stay. Here’s our four-step guide to leveraging social media for the robotics industry. Highlights: Having a documented strategy is key to reap the benefits of social media marketing. Define your audience and establish concrete goals for social media campaigns. Set metrics and use data
Before you make your marketing resolutions for this year, take a moment to look at last year’s digital content marketing successes and failures. As the new year begins, take the opportunity to look at past marketing choices, see what worked and what didn’t, and shape goals for the future. The year ahead is a blank
Here are our most-viewed blog posts from 2018 about analytics and ROI, including articles about how to calculate your marketing ROI and competitive benchmarking. Content marketing is increasingly popular in the B2B sector. In fact, 91% of B2B marketers used content marketing as a part of their strategy last year. But marketers still struggle with
Finding, analyzing, and using the right metrics effectively is crucial to a successful content marketing strategy. Accountability and showing a solid return on investment is everything when it comes to ensuring that your business is allocating adequate resources to marketing. And let’s face it, too many executives think that marketing is, at best, about supporting
Here are our most-viewed blog posts from 2017 about big data/analytics, including articles about using big data in supply chain/logistics and competitive benchmarking. “Big data” has been a hot-button word in supply chain and logistics circles for several years now. But the concept of using big data to measure performance and improve operations is only
Why airing metrics out in the open could be the next big content marketing trend. We’ve talked a lot about data in the last few years. Companies have been grappling with the sheer number of numbers available to analyze, and they’ve struggled to decipher which offer actionable business intelligence. Still, they plan to pour more
Content and social media are integral to business growth Editor’s Note: This is a guest blog written by Kecia Gray, Vice President, Corporate Marketing & Communications, Transplace. Transplace is a premier provider of transportation management services, intermodal, truck brokerage, and SaaS TMS solutions. Transplace successfully leverages social media and content to expand the company’s brand awareness and
Metrics matter. Metrics allow you to measure success, drive strategy, and demonstrate the ROI of your marketing efforts. Conversions are one of the most important metrics to monitor. Why conversion rates matter What is a conversion? A conversion means action. It means that someone took some action that entered them into your funnel or moved
To grow your B2B business you need to take a comprehensive data driven approach to marketing. Metrics enable you to measure success, drive strategy, and demonstrate the ROI of your marketing efforts. What metrics should you track? Given that your objective is to attract, acquire, and retain customers, the most effective metrics to track are
Want to have a better-run business? Define clear metrics and use them as a launch pad to move your organization forward. Metrics enable you to operate more effectively and efficiently because they provide you with valuable information on how you can drive improvement and how you can apply resources (people, time, money) to the activities
Getting 10,000 hits a week on your website may be huge accomplishment for your business (and it is), but if at the end of the week none of those hits turn into a lead how do you measure your business’ success? Knowing which metrics you need to be paying attention to is a crucial task for
