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Digital and content marketing for the logistics and supply chain industries
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The Role of Data Stewards: Advocates, Not Police

September 1, 2015 0 comments

Many organizations that jumped on the big data bandwagon have struggled to turn their new, boundless collection of data into actionable business information. As consultant Rich Sherman of Athena IT Solutions puts it, today’s businesses are struggling with “the transformation of data into information that is comprehensive, consistent, correct and current.” Enter data governance programs,

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Content marketing for the logistics and supply chain industries [Download]

August 25, 2015 0 comments

Earlier this year, when Fronetics Strategic Advisors set out to explore the role of content within the logistics and supply chain industries, a full 86% of the companies we surveyed reported using content as a marketing tool – their primary goals being to build brand awareness and generate leads. Remarkably, more than three quarters of

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How to Leverage Social Media in Transportation and Logistics

August 6, 2015 0 comments

Transportation and logistics is a field that is booming. The business is a money-maker and a cornerstone of day-to-day functioning. It’s one that has been present for centuries. We are well past the Age of Discovery, but transportation and logistics companies carry on the torch of moving products that people need and desire around the

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6 companies who are doing well by doing good

July 23, 2015 0 comments

There are many companies in the supply chain that are good at what they do.  However, not all companies “do well by doing good.” Here are 6 companies who are doing well by doing good: Lego: In a recent move to “significantly reduce [Lego’s] impact on the planet” the company is investing $150 million over 15

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Climate change and the supply chain

July 22, 2015 0 comments

We are increasingly seeing the impact of climate change. We are seeing the impact in the form of drought, wildfires, hurricanes, fires, rising sea-levels, record blizzards, and high temperatures. The supply chain plays a significant role in climate change. Specifically, there is: damage to the ecosystem caused by industrial and commercial progress in the form of carbon emissions,

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Social responsibility, sustainability, and the supply chain

July 21, 2015 0 comments

A “revolution” is what Pope Francis recently called it – the necessity for humans to change attitudes, beliefs, and behaviors in order create a sustainable ecosystem and society. In his encyclical, entitled Praise be to you – On Care For Our Common Home, he called upon all people and organizations to push against the increasing

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Mapping the World’s Supply Chains. Leonardo Bonanni, Founder and CEO of Sourcemap, Talks About a Newer, Better Way of Doing Business

July 20, 2015 0 comments

Sourcemap: doing well by doing good. Leonardo Bonanni’s company, Sourcemap, is doing well by doing good, and he’s helping companies to do the same. In working on his doctoral thesis at MIT, Leonardo Bonanni created a service that is good for the world on many levels – it saves companies money and it works towards

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Avoiding the Top 3 Pitfalls of Lean Inventory Management

July 14, 2015 0 comments

To see lean perfected – study the NASCAR pit. In a matter of seconds, the pit crew has changed tires, wiped down the windshield, filled up fuel, and given the driver a drink of water. Everything is in the right place at the right time. If only every distribution center would run that smoothly. What’s clear

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Data Overload: The Challenge of Managing Supply Chain Analytics

July 13, 2015 0 comments

Analytics is good for business — as long as you can make sense of it. Does your business suffer from a case of data overload? Or do you steer clear of new investments in supply chain analytics because you are afraid they could yield more data than your business can handle? You are in good

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The cloud stiffens competition as it yields a new digital supply chain

July 6, 2015 0 comments

The battle for competitiveness in the cloud. In this age of radical transformation for supply chains, top companies are tying together prevailing concepts, like big data and the Internet of Things (IoT), with cloud-based computing. Supply chains are being reimagined as digital networks that track not only physical goods, but also people, data, and money.

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Uber for trucking. Is it here?

June 23, 2015 0 comments

Drew McElroy, founder of the start-up Transfix, is no newcomer to the trucking industry. McElroy was born into the business; his parents owned and operated the freight brokerage Andrew’s Express, affectionately naming it after McElroy. “I remember listening to my father structure deals. As a kid, it was all utterly confusing to me,” recalls McElroy.

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Women in the supply chain; insight from a seasoned ally

June 1, 2015 0 comments

Don Firth discusses women in the supply chain The supply chain needs women and women could benefit from the many, interesting, well-paying jobs in the field. However, the number of women working in the field is lower than ever. To dig deeper into the current state of women in logistics, Fronetics turned to industry expert, Don

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