Focus on what you do best — and save time and money — by parceling off these 6 marketing tasks to outsource. If you’re anything like me, you’re busy — not-enough-hours-in-the-day busy. We find that supply chain and logistics marketers are some of the most overworked professionals in the industry. One person (or a very
Today’s B2B buyer’s journey involves more internet research and more social media use. Technology has completely changed the B2B buyer’s journey. The vast amount of information available on the internet has afforded buyers a level of self-sufficiency that renders traditional sales models ineffective. Marketers must leverage the latest trends and technologies to boost their content
This video will teach you how to increase your open rate by discussing email subject line mistakes you should avoid. Email marketers, this video is for you! On average, office workers receive 121 emails a day. That is a huge amount of emails to scroll through every day. So how do you make your emails
Companies in the supply chain and logistics industries should take note of these top social media trends in 2018. While we don’t know what 2018 has in store for companies in the supply chain and logistics industries, we do know change is coming. That is true not only in terms of the economy and your
I repurposed some of our popular content into a video using Lumen 5, a video automation tool. Have you heard of Lumen 5? It’s a cool website that turns your blog posts into videos in a matter of minutes. You simply enter a URL of an existing post, and it automatically selects text and creates
Recent surveys show video platforms are the next big focus for marketers in terms of content distribution channels. Social media marketing can seem a bit like keeping up with the Joneses. Which content distribution channels are your competitors using? Where are they getting the most engagement? How often are they posting and when? We’re big advocates
Live video streaming helps businesses promote transparency, good communication, and relatability. Live video is the “it” trend in social media marketing. According to the 2017 Social Media Marketing Industry Report, 61% of marketers plan on using live video services such as Facebook Live and Periscope, and 69% want to learn more about live video. It’s
A global marketing survey finds that many businesses are focusing on these initiatives and challenges. As more supply chain and logistics companies understand the benefits of content marketing, more are turning to this type of marketing strategy to build brand awareness and grow business. One of the functions of this blog is to update you
YouTube creators focus on audience engagement, as opposed to branding, which helps them organically grow an authentic loyal following. I recently watched a video from Truly Social President and Founder Tara Hunt about the genius of YouTube creators. She offers truly valuable insight into why people with little technology and resources have been more successful
Create videos that provide answers and convey your mission, and viewers will come. I know what you’re thinking: Videos are a great marketing tactic for certain niches, but not the supply chain. Who would want to watch my videos? What would I even make a video about? Here’s the thing. Video is the most popular
Try these content formats and related tools for B2B social media content that keeps your audience engaged. Conventional wisdom, careful market research, and common sense are all telling us that social media is transforming the way we do business. We know we should be leveraging these platforms to drive awareness, engagement, and revenue for our
Content marketing can be a wildly successful strategy for B2B marketers. Get the most out of your content marketing strategy in 2016 by following these six tips.
